Weve been studying the human brain extensively and know that, in this new multi-screen, multiple-messaging world, the creative rules for getting brand messages to stick have changed.
With an abundance of messaging but a poverty of attention, brands have to adopt new creative techniques to ensure cut-through.
In our view, its only when you join up behaviours in the context of the Digital Age that you can truly become a human brand.
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Business Learning Terms
Goals of Consumer Market Research
If the consumer market research demonstrates that consumers do in fact have an unsatisfied need for a cheese that could replace the product they are currently consuming in Latin America, the company could go ahead and develop the cheese product.
It is also important to note that consumer market research is not directly synonymous with marketing research.
The ultimate goal of consumer research is to serve as the voice of the consumer.
Identify which consumer needs are important and whether the needs are being met by current products
If the consumer market research demonstrates that consumers do in fact have an unsatisfied need for a cheese that could replace the product they are currently consuming in Latin America, the company could go ahead and develop the cheese product.
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