BRAND DEVELOPMENT AND MANAGEMENT
Brands are a key source of value creation. brand activation helps build , sustain and leverage the power of a brand. After all, a successful brand is a consistently kept promise to accompany a consumer on a journey. Our experts ensure that this provides the consumer with an experience that is quite unlike competition.
MARKETING CONSULTANCY
In the ever-changing market dynamics, it is imperative for a business to constantly evolve its marketing plan in order to face new challenges and to make the most of the new opportunities. After analysing market dynamics , brand activation MMC determines the best marketing strategies in order to enter markets and dominate them. Furthermore, it takes up the responsibility of implementing these strategies to ensure maximum efforts .
MANAGEMENT CONSULTANCY
For a business to gain maximum profits, it must behave like a well oiled machine , brand activationMMC ensures such performance through the application of certain techniques, bringing in of resource assets, through use of knowledge and finally, through experience. brand activation MMC typically involves itself in identifying and investigating problems concerned with strategy , policy, markets, organisation and processes; assembling and analysing data, formulating recommendations for future course of action, taking into account broader managerial and business implications; agreeing to course of action with the client, ensuring assistance to implement the solutions
Sponsorship MKTG
At brand activation, we have a true passion for web designing. We partner with our clients to create multi-functional websites and engaging online marketing solutions that matches their brand, services and products.
We will carefully analyze your brand and the type of website you require and will come up with the best web design concepts.
When you hire us, youll be working with a huge team of expert web designers and developers who have been hand-picked for their expertise in website development, website design, online marketing and all other areas.
If you are interested in learning more about our web solutions, then get in touch with us today!
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Business Learning Terms
What is Brandactivation?
The definition: Brand Activation is the seamless integration of all available communication means in a creative platform in order to activate consumers. Activation means stimulating:
1. intrest
2. trial
3. loyalty
New communication means are being introduced every year. It is clearly evident from this list of means that the marketing communication is a profession for well-trained specialists. PR, DM, Website, E-mail, Telephone, Print, Radio, TV, Outdoor advertising, Events, Retail, Brochure, Mobile, SP, Incentives, PS, Fairs, Spectaculars, Sponsoring, JP, Design, IC, TM, etc.
Opportunity: Most marketers are rigid and non-commercial
McKinsey published a report about the marketing profession, from which the following conclusions were drawn:
The reputation of marketers is at an all time low
Marketers are described by CEOs as undisciplined, non-commercial and rigid.
80% of the marketing plans is unsuccessful
This is great news for marketers that are commercial, are not rigid and are prepared to innovate. This creates opportunities. The McKinsey advice: shift the focus from the sales process to the buying process!
From Advertising Brands to Brand activation
The successful marketer then has to leave the safe haven of advertising and start activating. The means are available, the cases are there, the opportunities are there and the chances are there. And the good news is: more than 80% of the marketers is rigid and resistant to change, therefore there are plenty of opportunities to beat the competitors.
Why Brand activation
Activation shifts the focus to the core of marketing: stimulating the buying process. There are various reasons why this focus is so important and why advertisers opt for Brand activation instead of the traditional campaigns. Brand activation addresses the key issues in marketing.
Information selection
People filter the communication means they are confronted with. They simply ignore the majority of it.
Relevance
Informing becomes communicating as soon as the message is relevant to the recipient. On account of the complete irrelevance of many advertisements, the Dutch people claim that they are more annoyed about advertising than pointless violence.
Experiences
Experiences are convincing. Also the experiences of others. Active reference on account of a positive experience with the brand is the most powerful instrument to activate people.
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