ABOUT US
Intensive Action is a brand activation agency based in Dubai and caters to clients and partners across the Middle East. We enable brands to meet and engage with the customers in a personal manner, with a keen focus on creating and developing new interactive platforms like digital media, cross promotions, crowd sourcing, experiential marketing, face-to-face touch points, product integration and placement.
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Business Learning Terms
B2C Channels
A business-to-consumer market, or B2C, is the sale of goods and services from individuals or businesses to the end user.
There are two main channels for business-to-consumer selling.
The other main channel for business-to-consumer selling is e-commerce, or commercial activity conducted via the Internet.
Business-to-consumer e-commerce reduces transaction costs by increasing consumer access to information and allowing them to find the most competitive price for a product or service.
Define a business-to-consumer market, and the strategies marketers use to target consumers
Field Sales Programs
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