Our Services
Activations, Promotions, Mystery Shop programs, Trade Marketing & Promotional Marketing
At Brand Activation, we believe in the principle of brand engagement building exciting, relevant and meaningful dialogue between a brand and its consumers across a multitude of touch points. We pride ourselves on a creatively driven solutions and holistic understanding of the various channels and method of brand building, and how each one plays a unique role in the communication mix. Our business is made up of creative/strategic and implementation strength in each of our core disciplines areas.
Types Representatives:
In-store Promoters
Brand Ambassador
Promotional Models
Hostess
Product Sampler
Crowd Gatherers
Presenters/Narrators
Corporate Spokespersons
Product Demonstrators
Artists
Types of Industries:
Automotive
Food & Beverage
Sports
Hospitality
Consumer Goods
Alcohol/Liquor/Wine/Spirits
Multimedia
Financial
Medical
Travel
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Business Learning Terms
Social Media: Are Clients Suffering From Myopia?
Posted in Uncategorized
There is hardly any marketer who does not talk about need to leverage Social Media for their brand. So much so that some have added another P (Participation) in already existing 4 Ps. It sounds really nice to hear clients speaking about social media. But when it comes to implementing the campaigns, they are back to square one. Most of the clients are doing online campaigns either because their competitors are doing it or because internet is probably the most measurable medium. Most of the times strategic thought is missing. Clients still create fire on not been able to see their ad on sites. When we broach the Social Media topic, clients by default assume its also as measurable as their banner campaign which unfortunately is not the case. Conversations can only be felt. They cant be measured. But clients are still number driven thanks to traditional media. Despite my efforts in explaining them that its not a number game, they agree to all points but at the end still ask for numbers. My client believes in making a community for every campaign they do. The campaign duration is usually one month. What makes it worse is when client doubts if anything is happening on social media coz the client is not able to see anything. It does not end here. No one from MARCOM/Brand team joined the community to drive the community. Campaign is over, so is the community. Client is of the opinion that if a community does not have atleast 800+ in a month, the campaign is a flop. All conversations in the community were discounted. Is this what is social media known for? This is the case with one of Worlds best brand in India.
Its clearly a case of clients failing to appreciate the strengths of respective mediums. Using any media for the sake of using it will not benefit the brand in anyway. My advice, trust the agency if as a client you are not sure about Social Media. Work with the agency and learn. Agencies know as much as clients do, if not more.
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