MARKETING
Brand Activation specializes in Brand Activation & Consumer Engagement programs – from concept to execution in road-shows, tradeshows and promotions. From in-store promotions to in-mall activations, to any location where our consumers are. Whether you are looking for ideas, experienced staff, branding materials, or full stand design & build, the team can develop innovative marketing and branding solutions that build on the brand identity.
Brand Activations & Consumer Engagement
Road-shows
Promotions & Sampling
Exhibition Stands & Kiosks
Brand Ambassadors & Merchandisers
Hosts & Hostesses
BTL & Trade Marketing
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Business Learning Terms
Defining Consumers
A consumer is a person (or group) who pays to consume the goods and/or services produced by a seller (i.e., company, organization).
It is important to note that consumers (or customers) play a vital role in the economic system of a nation.
In the fields of economics, marketing and advertising, a consumer is generally defined as the one who pays to consume the goods and services produced by a seller (i.e., company, organization).
It is important to note that consumers (or customers) play a vital role in the economic system of a nation .
Example of an open food market in Vienna, showing how consumers play an important role in a nation’s economy
Outdoor Event
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promoting the product