BRAND DEVELOPMENT AND MANAGEMENT
Brands are a key source of value creation. brand activation helps build , sustain and leverage the power of a brand. After all, a successful brand is a consistently kept promise to accompany a consumer on a journey. Our experts ensure that this provides the consumer with an experience that is quite unlike competition.
MARKETING CONSULTANCY
In the ever-changing market dynamics, it is imperative for a business to constantly evolve its marketing plan in order to face new challenges and to make the most of the new opportunities. After analysing market dynamics , brand activation MMC determines the best marketing strategies in order to enter markets and dominate them. Furthermore, it takes up the responsibility of implementing these strategies to ensure maximum efforts .
MANAGEMENT CONSULTANCY
For a business to gain maximum profits, it must behave like a well oiled machine , brand activationMMC ensures such performance through the application of certain techniques, bringing in of resource assets, through use of knowledge and finally, through experience. brand activation MMC typically involves itself in identifying and investigating problems concerned with strategy , policy, markets, organisation and processes; assembling and analysing data, formulating recommendations for future course of action, taking into account broader managerial and business implications; agreeing to course of action with the client, ensuring assistance to implement the solutions
Sponsorship MKTG
At brand activation, we have a true passion for web designing. We partner with our clients to create multi-functional websites and engaging online marketing solutions that matches their brand, services and products.
We will carefully analyze your brand and the type of website you require and will come up with the best web design concepts.
When you hire us, youll be working with a huge team of expert web designers and developers who have been hand-picked for their expertise in website development, website design, online marketing and all other areas.
If you are interested in learning more about our web solutions, then get in touch with us today!
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Monthly Archives: February 2007
View Through As A Branding Metric?
Posted in Uncategorized
When advertisers evaluate media spending, their main concern is return on investment. Online advertising is particularly measurable in this regard because immediate responses to an ad can be measured directly from the click to the purchase. Online advertising is also responsible for driving additional ROI by branding effect created by online ads which are not clicked by the user. Many advertisers do not track this effect which, if measured properly, can help in evaluating properly the performance of this medium.
Advertisers or agencies have stuck to CTR (which I guess is a DR metric). For e.g. CTR of 4% is considered to be good. But what about rest of 96%. Why is it not being accounted for? 96% users have not clicked the ad but it does not mean that all of them have not seen the ad at all. This ad must have created some branding effect (awareness, recall, strengthens loyalty etc). And users from this 96% may be buying your product/service after watching your ad but they are not being accounted for. For a campaign whose purpose is branding only, view through becomes important and cant be ignored.
At the same time, when we are touting the advantages of view through, issues pertaining to measurement of View Through should be answered before we go onto implement the same. One such issue is how do we separate users who directly visit our website regardless of if they have seen our ad or not. For example, assume you are advertising a campaign online. Within the same duration, many regular users, who anyways visit your site, would also visit irrespective of ad exposure. How do we make that distinction? Answering such issues can help advertisers/agencies in evaluating their media spending.
How do we calculate View Through is another issue which we need to look at. In the end. we know that View Through effect does exist but how much does it add to the
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