Brand Activation Company is a Pune based agency with its main offices located in Mumbai.
We create memorable , dynamic brand experience anywhere in Maharashtra a customer engages your Brand thereby securing brand affinity, loyalty as well as increase of sales. Our events based marketing strategies are well thought out and executed to create positive impact on the buying habits of the customer.
We implement a proven model for evaluating experiential programs: using a set of qualitative and quantitative techniques to identify the level of business opportunity created the impact on the brand affinity, relationship impact and the quality of experience.
Work at setting your brand apart in your customers minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our clients brand, product and event
Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a clients brand
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Business Learning Terms
Recently, Coca-Cola launched its energy drink, Burn, in India. Now, as part of the brands first on ground activation, the beverage giant has launched the Burn Car a vehicle designed by ace automobile designer Dilip Chhabria to conduct sampling of the brand. Actually, Chhabria has worked his magic on a Matiz this time.
Starting this week, three Burn-inspired concept cars will take to the roads in Delhi, Mumbai and Bengaluru.
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Ricardo Fort, vice-president, marketing, Coca-Cola India, says, Innovation has always been the hallmark of Coca-Colas business strategy in India. The distinctive association to design the Burn Cars is yet another affirmation of our endeavour to connect with our consumers.
Priced at Rs 75 for a 250 ml slim can, the drink is targeted at socially active and adventurous young adults. The car is designed to reflect the brand attributes including masculinity, potency, energy and primal characteristics. The cars appeal is further accentuated with the presence of Burns unique flame iconography on its body. The brand flaunts its potency with the global tag line, Can you take the heat?.
On the occasion of the unveiling of the Burn Car, Dilip Chhabria says, The primal, potent, sensual and energetic character of the brand, combined with its unique flame iconography, instantly sparked off a design idea for Burn. Looking at the end result, I am confident that the design of the car will find a special appeal amongst the youth.
Besides being used for sampling, the car will also be a part of event sponsorships and community based marketing initiatives. While the company has no plans to use TV as of now, it will rely on out of home. Coca-Cola will focus on point of sales promotions at clubs, bars and restaurants to market the product.
Burn is one of the most successful energy drinks from the beverage giants global portfolio, with a strong presence in countries including Russia, Ukraine, France, Italy, Great Britain, Austria, Poland, the USA, Australia and South Africa. Burn was first introduced in Europe in the 90s. Over the years, its presence has expanded to more than76 countries.
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