Services
Event management
Event concept and design
Experiential marketing
Environmental design
Digital integration
Event brand strategy
Over the last six years, Brand Activation has developed a highly structured methodology to concept creation and delivery, recognising the special characteristics each individual brand possess. Our high level of repeat business is largely due to the reliability of this process, as well as our emphasis on quality and accuracy.
At the core of our approach is our ability to assemble a customised project team dedicated to each client and their individual requirements. We have a strong mix of international talent and homegrown communication experts with the experience and capabilities to meet any brief.
We pride ourselves on our ability to offer a completely turnkey service and, have proven competence in managing third party suppliers. At Brand Activation, we take a ‘best of breed’ approach to each project, assembling bespoke teams based on strategic understanding and stylistic considerations.
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Business Learning Terms
Consumer Perception of Communication
Analyzing how consumers access marketing messages can help brands discover consumers’ preferences for how to receive information.
Failure to follow consumers’ changing media preferences can be expensive.
Consumers use a variety of sources, including:
Marketing messages must use the right timing and context to be effective for consumers.
Explain why managing consumer perception is integral to successful marketing communications
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