Bringing human appeal back to brand communications.
We fit the work to the human, not the other way round.
Everything we do reflects how information is noticed and acted upon by the brain across its left and right hemispheresÂ… known as lateralisation.
This helps us to create strategies, branding and multi-channel campaigns that drive action, from strategic development, ideation and creative to final delivery and measurement.
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Business Learning Terms
Business Marketing
Business marketing is the practice of organizations facilitating the sale of their products or services to other companies or organizations.
Business marketing is the practice of individuals or organizations—including commercial businesses—facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations.
Also known as industrial marketing, business marketing is also called business-to-business marketing, or B2B marketing, for short.
Business-to-business (B2B) markets differ from business-to-consumer (B2C) markets in many ways.
But think of all the transactions Dell had to go through to sell you that one computer.
RWA Event
examples of promotion
top event management companies
product launch event