Bringing human appeal back to brand communications.
We fit the work to the human, not the other way round.
Everything we do reflects how information is noticed and acted upon by the brain across its left and right hemispheresÂ… known as lateralisation.
This helps us to create strategies, branding and multi-channel campaigns that drive action, from strategic development, ideation and creative to final delivery and measurement.
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Business Learning Terms
Services / Activation/ Mall Activation
Our networking relationships with shopping malls nationwide positions us to negotiate preferential access to the most popular and busiest center courts in all the major centres.
Our national presence in all the major centres enables us to offer activations in any shopping mall throughout the country. Based on our extensive experience with delivering winning activations, as well as our in-depth knowledge of the mall environment, we are able to recommend the best malls and the busiest centre courts in order to achieve maximum impact for the activation. We have strong ties with shopping centre management, which allow us to secure the most suitable space to showcase your product and brand.
Under this Vertical, we plan activations typically after the planning phase during which managers plan their marketing activities and this is followed by a feedback phase in which results are evaluated with marketing analytics.
Depending on the business objective, the marketing activation can be used as part of a marketing strategy in the form of brand engagement which focuses on building a longer term emotional connection between the brand and the customer. Or direct-response marketing will focus on generating immediate sales transactions.
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