Brand Activation DG is your one stop solution to your brands digital look and feel. Our team understands your identity and effectively communicates it in the digital space with the suitable human element, to reach the right clients and target audience that will achieve your Gulf IT Innovations provides you with a strategically designed and branded web presence, based on sound technical and creative solutions. Its just enough to have an online presence anymore in the highly competitive world of Internet. The key lies in determining that your Website is able to effectively mobilize a high ROI (return on investment) and improve the way you and your clients interact. We are a professional web services agency based in Abu Dhabi, pune, providing a wide range of online solutions to businesses of all sizes, in all industries. We are powered with the best talent and most modern technology for online solutions. Our highly competitive rates will enable your businesss site to dramatically improve while keeping consideration of your budget.business goals, and more importantly give you the unique impact and positioning needed in the long term.
We cover digital services across various domains including but not limited to digital marketing, social media management, mobile application development, marketing campaign and strategies, web development, Facebook applications development and graphic design. With the experience and reputation that has come to depend on our team for such solutions there is no project that is too small, or too big.
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Business Learning Terms
How To Evaluate Ad Networks?
Posted in Digital Media Planning & Strategy
I think the concept of Long Tail has taken off rather well. Every month I happen to meet at least one new Ad Network. Every time I have only one question for every ad network: What makes you different from existing ad networks. Every time I get the same answer: We have more no of sites than the competition, better quality of sites, we can do Retargeting, Behavioural Targeting (which probably every ad network can do) etc. But the sad part is they dont have the data to substantiate this claim. I have been asked many a times as to how to evaluate ad network. With my experience, I have tried to answer this question.
But before we answer the question, lets understand how ad networks work on various Online Buying Models.
Ad Networks, by definition, are aggregator of thousands of sites which otherwise are very difficult to get hold of. They put sites according to their content. So, a site with financial and business content will be put under Business & Finance genre and so on. They are important from a digital media planning perspective. Ad networks help us reach out to these sites at much cheaper cost. Usually, ad networks are used for performance (ROI) reasons.
CPM Model: Advertisers have the option of doing Impression buy on ad networks.
Evaluation Point: Generally used when Premium Sites (lets say CNBC, Wall Street Journal etc) are to be taken at rather cheaper cost. These sites are otherwise very expensive. Make sure the sites you are selecting under any genre are not available with any other ad network. Never use two ad networks with same genres. Possibility is that you are wasting your money because chances of duplication are very high. Sites tend to sell ad space to different networks (depending on no of ad spots available on the page) on the same page. Bottom-line is: FOCUSED SITES @ MINIMUM COST.
Here is the one example of what can happen if you do CPM buy. Two banners on the same page.
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