Weve been studying the human brain extensively and know that, in this new multi-screen, multiple-messaging world, the creative rules for getting brand messages to stick have changed.
With an abundance of messaging but a poverty of attention, brands have to adopt new creative techniques to ensure cut-through.
In our view, its only when you join up behaviours in the context of the Digital Age that you can truly become a human brand.
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Business Learning Terms
B2B Channels
Business to Business (B2B) marketing refers to a market where other businesses, not end consumers, are the purchasers of the goods and services.
All these are considered business to business transactions.
Like Business-to-consumer marketing, business to business also employs different channels, such as e-commerce or physical stores.
Many business-to-business transactions involve large sums of money, because generally the business will buy in large quantities.
One of the major differences between business-to-business (B2B) transactions and business-to-consumer (B2C) transactions is the type of online (e-commerce) interaction.
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