WE ARE DIGITAL EXPERIENCE CREATORS.
Here at Brand Activation, we are an assorted collection of specialists possessing a deep understanding across all communication disciplines in a range of sectors. Hailing from different walks of life, we boast four well-integrated hybrid divisions offering a well synced 360° brand solution with our online and offline campaigns.
Since, creativity is the air we breathe, we make sure our progressive approach is fresh, clear and always adding value to our clients experiences. Through our work, we seek to inform, engage and ultimately inspire your audiences. We are an integrated all in one service provider and assure that your stakeholders have a profound and more genuine connections with you and your brand.
Guiding you every step of the way in this evolving marketing jungle, our new-age approach emanating from a single strategic platform will generate a significantly greater return on the brand investments than would be the case with traditional independent executions.
Whatever your business is and whatever your brief is, we are here to fulfill your needs and take you that extra mile!
Who we are?
We at Brand Activation would like to call ourselves The Communicators and a best and Brand Activationzy one at that! What good to have a grand vision and ideas if you cant convey your fabulousness to the world. Brand Activation knows how to do it and do it right for you!
There is no I in our team. It is amazing how much we can and have accomplished as a team. Our leadership team members win and lead our projects. Our clients meet our people they will work with right from the start to finish.
Why Brand Activation?
What makes us different? We are just as good as our last project thats what makes us a class apart! We are always proud of how we work in an effort to put priority to every detail. Our clients find genuine partners in us and we in turn feel like an extension of their team. This gives us a clear understanding of their prime objectives and we go the extra mile to get you there because success is shared. We work together toward a common vision.
Give us a Brand Activationz for PR, Social Media, Events, Personnel or Turn-Key Marketing solutions! You can send us your samples, publications, resumes and other random what not to our head on:
OUR PROCESS
Information first design second. We meet our clients to get their needs and expectations & we research industry and competition to choose appropriate technology, platform and resources. After a good deal we do enter into the web designing process.
……………………………………………………………………………………………………………………………………………………………………………………….
Business Learning Terms
Brand Activation: Bringing Brand To Life
Posted in All About Brands
Marketing, as we know, is all about waging war against competitive forces to win market share. For this purpose, marketers create warriors which win the perceptual battle for them, and these warriors are called BRANDS. Brands have proved their worth by earning premiums, decimating competitions and even beating time factors (as many brands are still leader as they were a century ago). Owing to this, marketers have stepped up their efforts to build their brands. They are building their marketing programs around their brands.
Today, marketplace is replete with competition. Opening up of economy has led to the entry of foreign brands into the marketplace. These brands are also adding to the chorus. Advertising has always been seen as main weapon to build brands by the brand managers. Excessive reliance on this form of communication has resulted in over communication. Ad clutter has been increasing gradually and the future shows no sign of relief. Not only has this, advertising also lost its credibility if we compare it to what it used to be decade back. Reasons are many: More knowledgeable customer, comparative advertising, internet etc.
Therefore, marketers are exploring new ways of supporting their brand. One such method is called Brand Activation. Brand activation can be defined as marketing process of bringing a brand to life through creating brand experience.
Next question now is what to activate? Generally, the core features or brand values of a brand are used for activation. Thats what every brand manager strives to achieve i.e. communicating their brand values to their target customers. But a word of caution here: select only one or two features or brand values to activate. Dont try to communicate each and every detail of your brand. One has to appreciate the fact that branding is based on the concept of singularity.
This concept assumes a greater significance in case of services which are intangible in nature. Let me take example for both products and services to explain brand activation.
B.A. In Products:
Consider a hypothetical shaver brand X. Further assume that there are six other brands in this category. All brands are touting themselves as provider of smooth shave in their respective ads. But you are the smoothest one but how do you make your T.A believe of the same. B.A comes handy in case scenario.
Create such a platform, where you can meet your T.A and give them free shave so that the can feel the smoothness. Allow them to interact with your brands as much as possible. You can do so with the help of road shows and exhibitions etc. Once you have done that, customers will be able to validate your claim. Also, they will relate to your ads.
B.A in Services:
Its the people in services which actually activate your brand. Consider the case of insurance company which claims to be most caring company. But the problem is that every company is saying that. The company (lets say) which reaches the place of accident, will be considered as most caring.
Benefits of Brand Activation:
1. You can convey your positioning using brand activation.
2. It supports your ad claim if used carefully.
3. Distortion is minimum in this case.
4. It increases your brand salience.
5. Helps in revitalizing a brand. Horlicks is doing it through its campaign which is trying to change its image from fuddy-duddy to an exciting brand among children. Their Wiz-Kid competition across the country is the perfect example of brand activation.
6. Brand activation can elicit customer insights as people interact with the brand.
Limitations of Brand Activation:
1. Lack of initiative on part of brand managers is the major concern.
2. Lack of measurement matrices or indices is the limiting factor.
At the end, I would like to say that brand activation should not be confused with the below the line activities. Brand Activation is seen as a tool to build brands through interaction with its target people whereas below the line activities, most of the times, are sales oriented.
Product launch Activation
brand strategies
artist management companies mumbai
marketing and promotions