Model Management
Brand Activation Model Management is a very unique agency. We pride ourselves on our ability to deliver the most personal and individual approach possible to each and every model and clients. We nurture and develop our models in a very friendly atmosphere where everyone is considered a part of a close knit team. Consequently. our clients find our models at Brand Activation some of the best in the industry to work with.
Ultra High Fashion Models
These types of models have extreme, unique, sophisticated and/or exotic looks. Typically, the European market is in love with this extreme looks. The ultra-high fashion division is a very competitive and only models with extreme look are selected to appear in such items as avante garde, and trendy fashion conscious consumers.
Commercial Print Models
Commercial Print Models represent products other than beauty and fashion modeling and often viewed in print ads, packaging, sales displays, products catalog and live promotional work. There are two types of commercial print models: STRAIGHT AND CHARACTER.
Straight Commercial Models
These types of models can range from average (normal people) to very attractive depending upon the targeted consumer. These markets include such things as age, marital status, income, and others.
Character Commercial Models
These types of models are in high demand due to their personality and offbeat character. Models who have an interesting personality often appear in print ads and television commercials for the ability to engage the audiences. Also, many roles are available for impersonations of real or imaginary characters.
Real People Models
There are no heights, weight or visual requirements for casting and print. This is because the assignment may call for Real People i.e. non-model types. Brand Activation seeks talent from all ethnic backgrounds.
Petite Models
Petite Models fall in the sizes of 3-7 Petite and are usually 18-25 years old. Petite models can find work in catalogues, print ads, and TV commercials. On occasion, petite models can get a high fashion print assignments but may find it difficult to get on the catwalk. At Brand Activation, we work with all our petite models to develop their skills so they can to create a print like ads were size does not matter.
Beauty Models
Beauty Models are used for face and hair products, and jewelery. These types of models must have an attractive face with proportional face features and good bone structure. Skin must be flawless without any blemishes and with no visible circles or darkness under eyes. Eyes must be large and expressive. Lips should not be too thin or too full. Neck should be long and slim without any visible blemishes. Hair should be healthy, shiny, easy to manage and not permed or coloured. For men a strong jaw line, slight muscular build, and an even hairline are preferred.
Plus Sizes/Curvy Models
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Business Learning Terms
I was just browsing on internet that I came across Idea Rocks India digital campaign. Just out of curiosity, I clicked the banner. I really liked the thought of FIRST ONLINE SINGING CONTEST, per se. But the execution of campaign has killed the essence of the concept. An idea is as good as its execution. IDEA forgot this. According to me, there are several implementational flaws in the campaign which flout both Digital & Branding Rules.
IRI is a big property that can be leveraged for a long time in taking this brand forward. Not having its own website, is the first basic fundamental mistake. Second, putting your brand as a microsite on MSN(or any other site) is the second mistake. Idea must have saved money and effort in doing this, but they have done a wrong thing to the brand. Redirecting users to this temporary site would mean losing out on an opportunity to engage the pre-qualified users in better way on the brand site(IRI), which is missing in this case. In an era where brands are trying hard to create communities/be part of communities, IDEA so far has kept users apart from making one such community. All thanks to the digital strategy.
What would happen to the site once the campaign is over? The digital agency is more at fault than the brand. Digital Specialists are not supposed to do these stupid mistakes. MSN does not provide any number on Impressions burnt etc. So measuring the performance in its entirety might be a big problem.
Wat saddened me the most was to see Microsoft promoting their SILVERLIGHT product at the expense of brands money.
Digital can give brand the leverage which no other medium can offer. Digital strategy should be conceived considering the overall brand strategy. Any communication effort should add to the brand, not take it away from the brand.
How much this campaign would help the brand, I have my own reservations.
But the good news for the brand is that all is not lost yet. They can still retrieve themselves. But would take a lot of strategic thinking which has so far been missing. It would surely take an idea to change IDEAs life now.
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