Model Management
Brand Activation Model Management is a very unique agency. We pride ourselves on our ability to deliver the most personal and individual approach possible to each and every model and clients. We nurture and develop our models in a very friendly atmosphere where everyone is considered a part of a close knit team. Consequently. our clients find our models at Brand Activation some of the best in the industry to work with.
Ultra High Fashion Models
These types of models have extreme, unique, sophisticated and/or exotic looks. Typically, the European market is in love with this extreme looks. The ultra-high fashion division is a very competitive and only models with extreme look are selected to appear in such items as avante garde, and trendy fashion conscious consumers.
Commercial Print Models
Commercial Print Models represent products other than beauty and fashion modeling and often viewed in print ads, packaging, sales displays, products catalog and live promotional work. There are two types of commercial print models: STRAIGHT AND CHARACTER.
Straight Commercial Models
These types of models can range from average (normal people) to very attractive depending upon the targeted consumer. These markets include such things as age, marital status, income, and others.
Character Commercial Models
These types of models are in high demand due to their personality and offbeat character. Models who have an interesting personality often appear in print ads and television commercials for the ability to engage the audiences. Also, many roles are available for impersonations of real or imaginary characters.
Real People Models
There are no heights, weight or visual requirements for casting and print. This is because the assignment may call for Real People i.e. non-model types. Brand Activation seeks talent from all ethnic backgrounds.
Petite Models
Petite Models fall in the sizes of 3-7 Petite and are usually 18-25 years old. Petite models can find work in catalogues, print ads, and TV commercials. On occasion, petite models can get a high fashion print assignments but may find it difficult to get on the catwalk. At Brand Activation, we work with all our petite models to develop their skills so they can to create a print like ads were size does not matter.
Beauty Models
Beauty Models are used for face and hair products, and jewelery. These types of models must have an attractive face with proportional face features and good bone structure. Skin must be flawless without any blemishes and with no visible circles or darkness under eyes. Eyes must be large and expressive. Lips should not be too thin or too full. Neck should be long and slim without any visible blemishes. Hair should be healthy, shiny, easy to manage and not permed or coloured. For men a strong jaw line, slight muscular build, and an even hairline are preferred.
Plus Sizes/Curvy Models
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Business Learning Terms
Brands and Blogging
Posted in Uncategorized
Brands and blogging dont enjoy a marriage made in heaven. Blogs have the power to change behaviour. If your brand is going to blog you need to understand what you want to change about it. This is uncomfortable because brands usually like changing consumer behaviour not the other way round. There are no old or new media there are communications media and social media. Communications media are the natural habitat of brands. Their use of social media is problematic. Social media demand that you trade control for influence. Unless brands are happy with this they should stay out of social media. Just use it to listen to the conversation. Social media is all about conversation. Brands only have a role if they can make the conversation more interesting. Media is only interesting as content distribution vehicle. And increasingly it will be free to use. Measureability of social media is an issue for brands. So far, social media cant be measured so lets stop trying. We have to get comfortable with managing the immeasurable.
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