BRAND DEVELOPMENT AND MANAGEMENT
Brands are a key source of value creation. brand activation helps build , sustain and leverage the power of a brand. After all, a successful brand is a consistently kept promise to accompany a consumer on a journey. Our experts ensure that this provides the consumer with an experience that is quite unlike competition.
MARKETING CONSULTANCY
In the ever-changing market dynamics, it is imperative for a business to constantly evolve its marketing plan in order to face new challenges and to make the most of the new opportunities. After analysing market dynamics , brand activation MMC determines the best marketing strategies in order to enter markets and dominate them. Furthermore, it takes up the responsibility of implementing these strategies to ensure maximum efforts .
MANAGEMENT CONSULTANCY
For a business to gain maximum profits, it must behave like a well oiled machine , brand activationMMC ensures such performance through the application of certain techniques, bringing in of resource assets, through use of knowledge and finally, through experience. brand activation MMC typically involves itself in identifying and investigating problems concerned with strategy , policy, markets, organisation and processes; assembling and analysing data, formulating recommendations for future course of action, taking into account broader managerial and business implications; agreeing to course of action with the client, ensuring assistance to implement the solutions
Sponsorship MKTG
At brand activation, we have a true passion for web designing. We partner with our clients to create multi-functional websites and engaging online marketing solutions that matches their brand, services and products.
We will carefully analyze your brand and the type of website you require and will come up with the best web design concepts.
When you hire us, youll be working with a huge team of expert web designers and developers who have been hand-picked for their expertise in website development, website design, online marketing and all other areas.
If you are interested in learning more about our web solutions, then get in touch with us today!
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Business Learning Terms
Brands + Relationships
Bring to mind the relationships in your life: friends, family, significant others, classmates, co-workers. The word relationship is rooted in the word relate: to connect, to form association. Brands want to connect with consumers. As the brands primary communication channel, advertising facilitates this connection. A single ad can start a conversation with a consumer, which can lead to a relationship. Yes, advertising is that powerful! Advertising opens a channel between consumer and brand in hopes of connecting them.
Source: Professor Coal. Consumer Behavior and Advertising. evaeva. Boundless, 06 Jul. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/consumer-behavior-and-advertising-530-18077/
Source: Professor Coal. Understanding The Consumer + The Planning Process. evaeva. Boundless, 11 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/understanding-the-consumer-the-planning-process-529-18076/
Cereal: A Love Story
Take yourself out this scenario and place a young woman in that cereal aisle. What do we know about this consumer? Well, Jane is a 25-34, college educated, early career, office worker, no kids, dating or recently married. She likes cereal in the morning but sometimes eats it for dinner if she works late. Staying fit is important to her but she likes to indulge in healthy sweets. She prefers brands with philanthropic models that minimize their packaging and dont test on animals. She likes to grocery shop once every two weeks in order to reduce the number of trips to the store.
So, which of the above characteristics is going to help her decide on a cereal brand?
Lets divide them into two categories:
1. Demographic characteristics Statistical data about people that helps us segment large groups into smaller groups based on: age, ethnicity, gender, income, family size, geographic location
2. Psychographic characteristics Consumer preferences, values and feelings that motivate their choices, behaviors and habits.
Society Event
brand activation idea royal mail leaflet distribution
new products launched
global b2b
ad merchandise parties
promo staffing agencies field work