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Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Atl Campaigns event in pune

Who we are?

Brand activation is a BTL agency based in UAE with experienced staff who passionately integrates a wide range of precision strategies and tactics to achieve broad and measurable marketing objectives. Over time we have learnt how to scrutinize the little details whilst looking at the bigger picture.

Holding a vast range of experience within the fields of events and promotions, Brand activation strives towards flawless execution in experiential marketing campaigns on both, a nationwide and a regional scale.

Implementation of any size of campaign is at utmost importance to us at Brand activation, since a small or large campaign isn’t given preference based on numbers. Being a small and passionate team, we consider each client as vital to our thriving business, and are at their beck and call 24 hours a day, 365 days a year!

Before taking on a project, we ensure we do our homework! We take the time to fully understand your campaign’s objectives, and take proactive initiatives to conduct market research on your competitors. We carefully then work on a plan delivering the highest output and selection of your promotional staff is done in alignment of the campaign’s objectives.  In accordance, our lead teams give us a competitive edge within the market, and planning and implementation of campaigns has now become our forte.

At Brand activation, we have a grand selection of gorgeous, outgoing, experienced and intelligent staff on our records. Not only do our promoters take your breath away, but our team takes the time and effort to understand the insights of each project, developing attachments to the brand they are working on with dedication and excitement.

Whether you need promoters to promoter in-store, models to grace the catwalk, dazzle in photo shoots or bring activations alive with a professional and enthusiastic team, we have staff covering every corner of UAE with all the pre-requisites to ensure that your road show/event is a resounding success.

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Business Learning Terms

B2B vs. Consumer Marketing: Similarities and Differences

Consumer marketing, or business-to-consumer (B2C) marketing, sales are made to individuals who are the final decision makers, though they may be influenced by family members or friends.

A business marketing, or business-to-business (B2B) marketing, sale is made to a business or firm.
However, business marketing generally entails shorter and more direct channels of distribution to target audiences.
For example, a business marketer may allocate spending to banner advertising or paid search.
Marketing to a business and marketing to an individual are similar in terms of the fundamental principles of marketing.

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The post In Shop Activity business in mumbai appeared first on Brand Activation and Brand Promotions.

Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Atl Campaigns tutorial in mumbai

Above the line, below the line, we’re not even sure there is a line anymore, we’re just an independent agency with a world-class team of creative marketing & media specialists, helping drive brand fame.

Our focus is getting people engaged and talking about your brand, delivering clear commercial returns. The Brand activationContentment Model sits at the heart of what we do. We take your brief and via PrettyBlack & White (our Strategic Planning function), drill into your objectives, look at your audience insights, analyse your data, look at your influencers and maybe even use Grapevine or our Media Panel to test our ideas.

This ensures that we have a clear strategic direction, creative proposition and messaging hierarchy, binding our creative output together.
We’re not bound by conventions as to how we construct a campaign, but we’ll always provide strategic counsel as well as coming up with an idea or two.
That might mean we create a stunt, a film, an interview, a consumer experience, a press trip, a party, an app, a tweet, a celebrity, a game, a brand partnership, a promotion, a research study, a film, a press release, a festival, an event… the list is endless. But getting people talking and the media writing is always key to what we do (because why else bother spending your money with us, you’d be better off buying media. We just think earned media is more exciting). 
If you fancy joining us as we go about trying to create life defining moments for Clients, their Brands and ourselves, why not pop in for a cuppa.

The Big Kick is all about making

great stories for our clients’ brands,
through intelligent strategy, award
winning creative and flawless delivery.

We have people who are experts in shopper marketing, retail marketing, sales promotion, digital/mobile and experiential marketing.
Brands have an on-going ‘story’ with their consumers, where every touch point needs to deliver a message that is relevant. Reaching the right audience at the right time. We look at the business challenge, develop a strategy delivered via the most effective channels and create a message that will move consumers to interact with the brand.
It’s actually a never ending story. As the campaign results come in we evaluate and refine. We’ve always got our eyes on what’s happening in the marketplace, keeping our clients’ brands ahead of the game
We get excited about working with great clients

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Business Learning Terms

Organizational Online Buying

Business to business commerce, manufacturers, wholesale-retail relationships, suppliers, vendors; all cogs in in the wheel of industry, were among the first to embrace online services and reap the rewards.

Today, online B2B services have become an integral part of business to business and business to consumer marketing strategies while originally its use was restricted to industrial/ capital-goods applications only.
Businesses must market their goods and services to other businesses exactly the same way a retailer must market to its end user or consumer.
Businesses use sales tools, advertising, direct sales, in-person sales forces and multi-media to market their products to other businesses, much of which is now conducted on line.
The only difference being that the consumer or end user is another business as opposed to an individual.

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The post In Shop Activity business in pune appeared first on Brand Activation and Brand Promotions.

Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Atl Campaigns tutorial in pune

What can we offer you ?

Business Unlimited Zone is an amalgamation of Online Media, PR, and Recruitment and Marketing consultancy with an edge. We thrive from the vivid mindset of creativity and the values we grasp for our consulting clients to deliver measurable results.

360° Marketing

Hailing from different walks of life, we boast four well-integrated hybrid divisions offering a well synced 360° brand solution with our online and offline campaigns.

Creative

We have diversified expertise in multiple marketing that help clients achieve the best bang out of their marketing dollars. our commitment, passion and ethics.

Communicators

We as communicators offer roadmaps to clients to effectively ‘spread the word’ not only in the right way but also in the right place and to the right audience.

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Business Learning Terms

Defining Business Marketing

Business marketing includes all activities involved in communicating the value of a business’s products and services to another business.

Business marketing is the practice of individuals or organizations (i.e., commercial businesses, governments, and institutions) promoting and selling products and/or services to other organizations.
Like business-to-consumer (B2C) marketing, business-to-business (B2B) marketing, or business marketing, relies on product, price, placement, and promotion to competitively position the product offerings, promote the brand, and efficiently use company resources.
Because B2B sales tend to be much larger than consumer purchases, business marketers use different channels to reach their target audiences.
Therefore, CRM systems help business marketers integrate metrics from different activities to accurately assess how marketing directly contributed to the transaction.

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The post In Shop Activity operation in mumbai appeared first on Brand Activation and Brand Promotions.

Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Atl Campaigns Universities in mumbai

A dynamic, profitable and effective activity that uses the POWER OF BRANDS. We identify the perfect match for your brand, cross promote it with an equally influential or complementary brand. The result:

° Access to a new database
° Total brand engagement
° Monopoly of exposure within category
° Trial possibility
° No zapping and no rental cost

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Business Learning Terms

Business Marketing

Business marketing is the practice of organizations facilitating the sale of their products or services to other companies or organizations.

Business marketing is the practice of individuals or organizations—including commercial businesses—facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations.
Also known as industrial marketing, business marketing is also called business-to-business marketing, or B2B marketing, for short.
Business-to-business (B2B) markets differ from business-to-consumer (B2C) markets in many ways.
But think of all the transactions Dell had to go through to sell you that one computer.

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The post In Shop Activity operation in pune appeared first on Brand Activation and Brand Promotions.

Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Atl Campaigns Universities in pune

An unconventional medium that guarantees reach, grabs attention and measures appreciation of the consumers. Simple, affordable and extremely effective – Ambient Media always has the tendency to earn tremendous media and PR exposure.

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Business Learning Terms

Alternative Arrangements

Business-to-government, consumer-to-consumer, and institutional markets are additional types of marketing channels.

The most common marketing channels are business-to-consumer (B2C) and business-to-business (B2B).
These include business-to-government, consumer-to-consumer, and institutional markets.
This is also known as “public sector marketing” and is somewhat similar to business-to-business transactions.
Institutional markets are very similar to typical business-to-business markets.

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The post In Shop Activity agent in mumbai appeared first on Brand Activation and Brand Promotions.

Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Atl Campaigns Education in mumbai

Recommendation is the best motive to buy. And the best recommendations are those that come from influential people within a target group. We research the right insights, recruit ambassadors, deliver messages and let it grow organically – truly harnessing the POWER OF PEOPLE.

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Business Learning Terms

Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler or a wholesaler and a retailer.
Component Parts: Manufacturers produce products, from raw materials to component parts, which they then sell at a profit.
Business Services: Service businesses offer intangible goods or services and typically generate a profit by charging for labor or other services provided to government, other businesses, or consumers.
There are many other divisions and subdivisions of businesses.

The authoritative list of business types for North America is generally considered to be the North American Industry Classification System (NAICS; pronounced “nakes”).

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The post In Shop Activity agent in pune appeared first on Brand Activation and Brand Promotions.

Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Atl Campaigns Education in pune

Our experience in media and advertising makes it easy for us to customize 360-degree solutions for you. Enabling profitable relationships between brands and consumers. With an eye on the global and regional marketing trends and consumer behavior, we always look for what matters for the customers – NOW.

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Business Learning Terms

B2B Channels

Business to Business (B2B) marketing refers to a market where other businesses, not end consumers, are the purchasers of the goods and services.

All these are considered business to business transactions.
Like Business-to-consumer marketing, business to business also employs different channels, such as e-commerce or physical stores.
Many business-to-business transactions involve large sums of money, because generally the business will buy in large quantities.
One of the major differences between business-to-business (B2B) transactions and business-to-consumer (B2C) transactions is the type of online (e-commerce) interaction.

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The post In Shop Activity Outsourcing firm in mumbai appeared first on Brand Activation and Brand Promotions.

Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Atl Campaigns Training in mumbai

At brand activation E&E, we go about building Strategic Events, Roadshows, In-mall events, Sponsorship Marketing, Destination Marketing, Trade Shows, Mega Retail Promotions (DSMG, ADSS), Industry Conferences ( World Pearl Forum, Fragrance Foundation, City of Gold Conference, Sports Summit) and Sports Events ( WSC, Shekha Hind Tournament)

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Business Learning Terms

Services / Activation/ School & College Activity
Schools and Colleges play the perfect host for brands to target a specific Target group / to get the attention of the youths. These activations are not only for Products that are consumed by the Youths, but also the brand needs to connect with today’s active young generation.
We specialize in this vertical that has brands reach out and engage their TG in a format that makes brands achieve their objectives. From Sampling, Contact programmes to national level interschool & collage we provide solutions to get your brand ahead. Constantly strengthen brand name through various activation ideas, collateral’s & set up such as Branded Kiosk, Standees, Emcee & Promoters with Branded T Shirts, Giveaways / Sampling.

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The post In Shop Activity Outsourcing firm in pune appeared first on Brand Activation and Brand Promotions.

Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Atl Campaigns Training in pune

ABOUT US

Intensive Action is a brand activation agency based in Dubai and caters to clients and partners across the Middle East. We enable brands to meet and engage with the customers in a personal manner, with a keen focus on creating and developing new ‘interactive’ platforms like digital media, cross promotions, crowd sourcing, experiential marketing, face-to-face touch points, product integration and placement.

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Business Learning Terms

Services / Activation/ Mall Activation
Our networking relationships with shopping malls nationwide positions us to negotiate preferential access to the most popular and busiest center courts in all the major centres.
Our national presence in all the major centres enables us to offer activations in any shopping mall throughout the country. Based on our extensive experience with delivering winning activations, as well as our in-depth knowledge of the mall environment, we are able to recommend the best malls and the busiest centre courts in order to achieve maximum impact for the activation. We have strong ties with shopping centre management, which allow us to secure the most suitable space to showcase your product and brand.
Under this Vertical, we plan activations typically after the planning phase during which managers plan their marketing activities and this is followed by a feedback phase in which results are evaluated with marketing analytics.

Depending on the business objective, the marketing activation can be used as part of a marketing strategy in the form of brand engagement which focuses on building a longer term emotional connection between the brand and the customer. Or direct-response marketing will focus on generating immediate sales transactions.

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