Brand Activation
Effective customer engagement goes beyond simply selling a product or service — it's about building meaningful relationships, earning trust, and creating lasting brand loyalty.
Brand Activation is a Mumbai-based BTL (Below The Line) activity agency, dedicated to delivering exceptional customer engagement experiences. Specializing in innovative non-traditional marketing strategies, Brand Activation focuses on direct interaction with customers through events, promotions, and immersive brand experiences.
As experts in BTL marketing, we offer a comprehensive range of services designed to create meaningful connections between brands and their audiences. With a proven track record and a passion for excellence, Brand Activation stands out as one of the leading BTL agencies in Mumbai.
Explore our services and discover how Brand Activation can transform your brand’s reach and impact.
Best BTL Company in Mumbai
Brand Activation is recognized as the best BTL agency in Mumbai, offering a comprehensive range of services tailored to meet the dynamic marketing needs of brands. Our expertise spans across manpower solutions, product launches, mall activations, roadshows, in-store promotions, modern trade activities, PVR promotions, biker rallies, flash mobs, leaflet distributions, kiosk setups, product sampling activities, and much more.
With a highly trained and experienced team, Brand Activation ensures that every campaign is executed flawlessly, creating memorable brand experiences and leaving a lasting impact on consumers. Whether it’s energizing a crowd, promoting a new product, or increasing brand visibility, we deliver excellence at every step.
We conduct below and through the line activation, which are built on smart insights, sound strategic platform and creative focus that wins the attention of consumers. We recommend, secure access, execute and manage all campaign activities at the following platforms:
One of the core services that Fulcrum provides is brand activation whereby new and existing brands are ‘brought to life’ through state-of-the-art direct consumer approaches and proven event-driven marketing techniques.
Store activations
Shopping malls ,
Wholesales & Retail
Colleges Campuses & School
Corporate park activation
Society Activation
Brand Activation
Brand Promotions
Hot spots activations
Mystery Shop programs
Promotional Marketing
Product Launch Services
A successful product launch is a pivotal moment in a brand’s marketing journey. Brand Activation offers comprehensive product launch services that ensure your new product makes a strong and memorable debut. From meticulous planning and creative execution to seamless event management and post-event analysis, we handle every detail to deliver a launch that leaves a lasting impression and drives immediate consumer interest.
Mall Activities
Malls are among the most vibrant consumer touchpoints, offering a great opportunity to connect directly with your audience. Brand Activation specializes in planning and executing dynamic mall activities that create excitement and draw attention to your brand. From interactive product demonstrations to engaging games, contests, and eye-catching displays, we ensure your brand stands out and attracts maximum footfall at high-traffic mall locations.
Society Activation
Brand Activation helps brands connect directly with consumers through impactful society activation campaigns. We organize engaging activities like product demos, sampling, games, and contests in residential societies, creating a relaxed and personal brand experience. Our team ensures smooth coordination and high consumer engagement, helping brands build trust, drive trials, and boost word-of-mouth visibility.
Road Show Activity
Road shows are a powerful way to connect with consumers across different locations. Brand Activation specializes in creating impactful road show campaigns using branded vehicles, interactive activities, and creative engagement strategies.
From concept to execution, our professional team ensures flawless delivery, backed by a strong network of vendors and partners. We manage logistics, branding, and promotions, providing end-to-end road show solutions that leave a lasting impression.
In-Store Activity
Brand Activation designs engaging in-store activities that capture consumer attention right at the point of purchase. From product demos to contests and games, we create experiences that make brands stand out and drive immediate action.
Modern Trade Activity
Modern trade outlets offer great opportunities for brand visibility. Brand Activation executes impactful activities like product demos, games, and contests, helping brands connect directly with consumers and boost sales at retail chains.
Multiplex Activity
Multiplexes are prime spots to engage high footfall audiences. Brand Activation organizes creative activities like contests, games, and product showcases inside multiplexes, ensuring your brand captures the attention of moviegoers.
Biker Activity
Biker communities are highly influential and energetic. Brand Activation organizes biker rallies, branded bike campaigns, and engaging activities that turn heads and build strong buzz for your brand among a wide audience.
Flash Mob Activity
Create unforgettable brand moments with exciting flash mobs. Brand Activation handles everything from choreography to execution, delivering high-energy performances that grab attention and generate massive buzz for your brand.
Leaflet Distribution Activity
Leaflet distribution remains a powerful tool for targeted marketing. Brand Activation plans and executes well-organized leaflet distribution campaigns to maximize visibility, drive awareness, and promote products effectively.
Kiosk Activity
Kiosks are a powerful way to promote brands in high-traffic areas and drive direct consumer engagement. Brand Activation specializes in designing and executing innovative kiosk activities that attract, engage, and convert audiences.
We work closely with clients to conceptualize creative kiosk setups that showcase products, services, and brand messaging effectively. From planning logistics to flawless execution, our experienced team ensures every kiosk delivers an engaging, interactive, and memorable brand experience. By incorporating smart designs, interactive elements, and personalized experiences, Brand Activation helps brands build stronger connections, drive customer engagement, and generate high-quality leads.
Sampling Activity
Sampling activities are one of the most effective ways to introduce consumers to a brand’s products and build trust. Brand Activation expertly plans and executes targeted sampling campaigns, ensuring products are placed directly into the hands of potential customers. Our sampling strategies are designed to drive product trials, generate real-time feedback, and build a strong emotional connection with the brand. With a focus on the right audience, timing, and location, we maximize impact and conversion rates.
In-Store Branding Activity
In-store branding is a powerful method to influence purchasing decisions right at the retail level. Brand Activation provides complete in-store branding solutions, from creative concept development to seamless execution. We ensure that your brand stands out through eye-catching displays, branded fixtures, POS materials, and engaging visual merchandising strategies. Our approach not only attracts consumer attention but also enhances the overall shopping experience, leading to increased brand recall and higher sales.
Feet On Street Marketing
Brand Activation excels in Feet on Street marketing, providing dedicated field teams to promote your brand directly to consumers, retailers, and businesses. Our trained field force actively engages with the target audience through door-to-door promotions, retail visits, product demonstrations, surveys, and lead generation activities.
With a strong focus on personal interaction and real-time feedback, our Feet on Street campaigns help brands build trust, increase visibility, and drive direct sales. From planning routes to monitoring field activities and reporting, Brand Activation ensures end-to-end management for maximum campaign effectiveness.
Expand Your Retail Reach with Brand Activation's Trade Marketing Expertise
Trade Marketing
Brand Activation offers specialized trade marketing solutions that bridge the gap between brands and retailers, driving product visibility and accelerating sales growth. We focus on building strong partnerships with trade channels by providing strategic promotions, impactful in-store branding, merchandising support, and engaging retailer incentive programs.
Our trade marketing services ensure that your products stand out on retail shelves, attract more attention from shoppers, and build stronger relationships with distributors and retailers. From planning trade promotions to executing retail activation campaigns, Brand Activation ensures a seamless experience that boosts product placement, increases retailer loyalty, and enhances overall brand performance in the market.
Your Partner in Trade Marketing Success
Partner with Brand Activation to transform your retail strategy and drive sustainable growth. Our experienced team, creative approach, and strong network of partners ensure that every trade marketing campaign we execute delivers maximum ROI and brand impact.
Retail Promotions
Product Sampling and Demonstrations
Dealer and Distributor Engagement
Mystery Shopping and Retail Audits
Retail Loyalty Programs
Point of Sale Materials (POSM) Deployment
Merchandising Services
Channel Partner Activation
Roadshows and Retail Drives
Brand Visibility Campaigns
In-Store Branding
Retail Staff Training
Trade Events and Exhibitions
Product Launch at Retail Level
Shopper Marketing Campaigns
Manpower Solutions for BTL
One of the most crucial elements of successful BTL marketing is having the right team to bring campaigns to life. Brand Activation provides top-notch manpower solutions tailored for all types of BTL activities. Our team of highly trained professionals is skilled in managing and executing events, promotions, roadshows, and a wide range of BTL campaigns with precision and efficiency.
From brand ambassadors, promoters, and supervisors to event managers and field teams, Brand Activation ensures you have the right people to represent your brand and deliver impactful experiences. Whether it’s a promotional drive, a product launch, a mall activation, or a roadshow, our experienced manpower ensures flawless execution every time.
What are the benefits of brand activation?
1.Creates a memorable experience attached to the brand, especially with intangible brands
2.Gives the brand a stronger voice amongst competitors allowing for better consumer information selection
3.Opens up an interactive channel of communication directly to customers from which insights can be elicited
4.Supports any unique selling points communicated through other advertising and promotions
5.Helps revitalise a brand and admonish previous misconceptions
Fulcrum has successfully run brand activation campaigns in many different and sometimes challenging surroundings. Our specific ability lies in the shopping centre environment whereby we integrate visual, experiential, audio and retail stimuli into a seamless trail from the time the consumer enters to the time of leaving.
Partner with Brand Activation to create powerful, meaningful connections with your audience. Our team is ready to design customized strategies and unforgettable experiences that will elevate your brand, boost engagement, and drive real results.
Let’s collaborate and take your brand to the next level!