Brand Activation Company is a Pune based agency with its main offices located in Mumbai.
We Do In-store activations, ,Out-store activations ,Shopping malls & Strip Malls, ,Wholesales & Bottom end retail,University Campuses & Colleges,Hot spots activations,Activations,Brand Activation,Btl Activation,Atl Activation,Brand Promotions,Promotions, ,Mystery Shop programs,,Trade Marketing ,Promotional Marketing
Staffing support for Contract Staffing,Temporary Staffing,Sales Team,Marketing Team,Telemarketing Team,Fieldwork Team,Data Collection Team,Mystery shoppers,Promotional branding Team,Brand Ambassadors,Hostess Staff,Exhibition Staff,Hospitality Staff,In-store Sampling,Leaflet & Product Delivery,Brand ambassadors,Event photographers,Promoters,Activation managers,Hostesses/Hosts,Front of house staff,Registration staff,Promotional models,Bartenders,Waiters,Models,Extras worker,Hospitality Staff
We create memorable , dynamic brand experience anywhere in Maharashtra a customer engages your Brand thereby securing brand affinity, loyalty as well as increase of sales. Our events based marketing strategies are well thought out and executed to create positive impact on the buying habits of the customer.
We implement a proven model for evaluating experiential programs: using a set of qualitative and quantitative techniques to identify the level of business opportunity created the impact on the brand affinity, relationship impact and the quality of experience.
Work at setting your brand apart in your customers minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our clients brand, product and event
Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a clients brand
Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM
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Learn Business Terms
Selling Orientation
As opposed to production orientation or product orientation, a firm using a sales orientation focuses primarily on the selling and promotion of a particular product. The successful management of the relationship between the company and its customers defines the act of sales or selling. It creates value for customers. Emphasis is not placed on determining new consumer desires, as such. Consequently, this entails simply selling an already existing product and using promotion techniques to attain the highest sales possible. Such a modern day orientation may suit scenarios in which a firm holds dead stock, or otherwise sells a product that is in high demand, with little likelihood of changes in consumer tastes that would diminish demand.
Approaching marketing with a selling orientation was popular for companies in the 1950s and 1960s. Up to this point, a growing population and lack of significant competition combined to create an environment in which production and product orientations could lead to success. However, after the untapped demand caused by the second World War was saturated in the 1950s, it became obvious that products were not selling as easily as they had been. The answer was to concentrate on selling. The 1950s and 1960s are known as the sales era, as the guiding philosophy of business at the time was the sales orientation.
A marketing orientation centered around sales represented a major milestone in modern business. The amount of competition being realized at that point was unprecedented, and the scale of consumerism was rising. For the first time, a more significant effort had to be made to understand the desires of potential customers. In today’s realm of marketing, selling has developed into a holistic business system required to effectively develop, manage, enable, and execute a mutually beneficial, interpersonal exchange of goods and services for equitable value. In other words, the importance of selling makes it indispensable to modern business, and it has subsequently evolved into a complex system. Effective selling requires a systems approach, at minimum involving roles that sell, enable selling, and develop sales capabilities.
Source: Boundless. Selling Orientation. Boundless Marketing. Boundless, 26 May. 2016. Retrieved 15 Aug. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/evolution-of-the-marketing-orientation-19/selling-orientation-117-4860/
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