About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Kiosk Activities Solutions in pune
Kiosk Activities Solutions in pune
Marketing your business has four stages: plan, execute, track and measure. Kiosk Activities Solutions in pune Four Stages of the Marketing Execution Process Four Stages of the Marketing Execution Process If you havent had a marketing plan in the past, well start with a review of last year so we can see how you did. Can you directly attribute revenue to your marketing activities? If so, which ones gave you the highest return? Dont know? Thats ok were looking forward to the New Year, not into the past. From this point on you will plan, execute, track and measure on a regular basis so that there are no more year end surprises. Create a simple plan for your business Having a great marketing plan is critical to its success. You absolutely must do it before you begin marketing. Its not difficult or time consuming to write a marketing plan just a few hours is all you need. Register for a simple worksheet to help you get started. If you download this worksheet, Id appreciate your feedback in the comments section. Execute the activities consistently A great marketing plan is done to guide you in your marketing activities. The plan helps you understand how each activity works in synergy with your other marketing activities and it ensures you give a consistent message throughout. But the real key to success in marketing is the ability to execute the plan, working each activity until you have attracted more clients than you can handle. Ive seen many businesses put together a plan but then dont follow through with the plan, wasting so much time and missing real opportunities to build a successful business. Develop a system for tracking marketing effectiveness Determine now how you will track sales against the activities. Make sure you always ask how someone find you. Put it on your web site as part of the contact form. Have your office manager ask everyone who calls. Use the online tracking mechanisms available with Google Adwords and Yahoo Search. Knowing whats working and whats not will help you make budget decisions when you get an opportunity and you need to find some money in the marketing budget. Measure Review at least quarterly to see how your activities are working. I wrote a more lengthy post on this subject a few weeks ago so I wont go into great detail. However, its important enough to remind you to be aware of where and how you spend your marketing dollar. Continuous Cycle Make a resolution this year to plan, execute, track and measure on a regular basis. Youll find that your marketing becomes more effective and you can make adjustments along the way. Being flexible with your plan helps you take advantage of opportunities without wondering how you will fit it into your budget. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services SERVICES Staff Recruiting Staff Training Event Management Time Tracking & Reporting Payroll Processing STAFF ROLES SERVICES Staff Recruiting Staff Training Event Management Time Tracking & Reporting Payroll Processing …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Campaign for Added Value Everywhere is shortlisted for an IPM Award Our rewards Our work TLC Marketing B2B campaign is shortlisted for an IPM Award Our award-winning B2B campaign is up for even more awards – this time its for an IPM Award B2B promotion-sales incentive category! For those of you who dont know about our Campaign for Added Value Everywhere (AVE) its a tongue-in-cheek charity style campaign to highlight the danger to brands of continued discounting and price cutting, (it has won a DMA Award and DRUM Marketing Award so far). Read more > Grocer reveals top 100 brands Our thinking Grocer reveals top 100 FMCG brands The latest intelligence on the 100 biggest brands is hot of the press from The Grocer. But what has been particularly striking about the last year has been the relentless focus on price being leveraged by the Supermarkets to influence their listing of FMCG brands. Heres a nice summary of how this has affected some of those big brands: · The average price of 41 of the 100 biggest brands has fallen in the past year Read more > Mobile leads desktop in UK Our thinking Mobile overtakes desktop in the UK Interesting developments in the world of digital. According to insights provider eMarketer, now is the time mobile use has officially overtaken laptop/desktop consumption in the UK! This year will see a tipping point in the media consumption habits of UK adults as the (non-voice) time spent on mobile devices overtakes that spent on desktops and laptops. The latest estimates of media consumption from insights provider eMarketer indicate that during 2015 UK adults will spend an average of 2 hours and 26 minutes a day on mobile compared to 2 hours and 13 minutes on desktop/laptop. Read more > Back to school? Say no to discounts and price cutting Our rewards Our work Back To School; Say no to discounts and price cutting and yes to rewards Back to school is one of the largest spending periods of the year, but is not only parents who will be spending big, as Millennials are predicted to splurge over £100s million of their own money on kitting themselves up for school and university. Its also a time when coupons and dollar-off promotions reign king. You only have to step foot into the supermarket to see brands devaluing themselves with half-price backpacks, drink bottles, school stationary or 2 for 1 lunchbox snacks. Clothing retailers often fall victim to price cutting and bundling too, by discounting school shoes, apparel and accessories.* Read more > marketing activation strategies flyer drops company promotional items mall activation ideas promotional products business event management industry event marketing management fieldworking
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