About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Kiosk Activities Competitions in pune
Kiosk Activities Competitions in pune
Who we are Kiosk Activities Competitions in pune We are the catalysts that fire up your brand! Fulcrum is an integrated brand activation agency which functions nationally, while our central set-up is in pune. We provide everything a Brand requires to amplify its footprint, starting from market research and concept/ strategy creation to on-ground and digital marketing activations. We analyze media consumption habits, trends, and extract vital psychographic insights to empower your brand. We are devoted to evolution and adaptation, responding instantaneously to the ever changing consumer. Reinvention and innovation are our watchwords! Values Rhythm, Attitude, Innovation! Life is rhythm and so is business Rhythm defines the perspective from which we look at life and business. Know Thy Consumer At Fulcrum we transform psychographic insights into a real life- real time experiences to provide integrated marketing solutions. Vision To become the ‘Preferred Brand Partners’ in the region for Activating Brands Our vision for the future is to synthesize on-ground marketing campaigns with digital campaigns and vice versa. Connect offline to online— online to offline. Staying in sync! This way, we can increase the reach and impact of any campaign. Our EDGE Integrated marketing solutions: Direct-response marketing interactions with the consumer, on-line and on-ground. Marketing strategies based on authenticated research. Accumulation and interpretation of the consumer responseproviding essential consumer insights. An online portal for you to keep in touch with us and keep track of your brand activity and its impact on your consumer base. To us, Harmony translates into Integration! Real time interactions with the consumer (digital and on-ground), campaigns synced to their online or on-ground counterparts, discerning imperative consumer insights, and putting the insights into motion— while keeping track of all the data that is collected in this process for the future of your brand! Mission Statement To Share the Rhythm of Success with every Business! We @ Fulcrum believe that the future is Rhythmic, Catalytic and well integrated! We’re an integrated brand activation agency creating tangible interactions that engage people, influence purchase and build brands, with real, measurable results. Integrated Components allow Brands to favorably and continually engage through interactions, via the Consumers preferred media windows. We @ Fulcrum transform these interactions into connect(s)– Connect(s) that meaningfully engage and fortify Active Brand Consumer Relationship …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Promotion Models Brand Ambassadors Hostess Staff Exhibition Staff Hospitality Staff In-store Sampling Leaflet & Product Delivery Event Managers …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Yakult survey reveals ‘cultured Brits’ Our rewards Our thinking Our work Press release Yakult celebrates 80th anniversary with on-pack Culture Pass promotion Owning a library card, watching subtitled films and being skilled with a pair of chopsticks are among the traits which make you cultured, according to Brits. Seven in ten Brits consider themselves cultured, revealed a study of 2,000 but the majority admit to not knowing exactly what the term means. The Oxford English Dictionary defines cultured as improved by education and training; possessed of or characterized by culture, esp. with reference to the arts and intellectual pursuits; refined, cultivated. Read more > Be A Life Saver. No one deserves to die at sea. Our thinking TLC Trust launches refugee initiative Last year over 3400 people drowned fleeing for a better life. One family couldnt stand by and just watch, they bought a boat and equipped a crew that saved 3000 people in 60 days. This year with the Global Refugee Crisis, they need our help. As part of the TLC Trust, were coming together to raise money for the Migrant Offshore Aid Station (MOAS), the crew of international humanitarians, security, medical staff and maritime officers who are back at sea preventing more catastrophes. Read more > Make consumers lives easier, happier and healthier to win the retail battle Our thinking Our work The Meaningful Brands UK Retail Report 2015 ranks the top 10 performing retail brands in the context of meaningfulness The most meaningful retail brands achieve competitive advantage when their product, service and business ethic relate directly back to improving peoples lives at the individual level – reports Havas from their recent Meaningful Brands UK Retail Report 2015. Interesting stuff. But what does meaningful actually mean? Being Meaningful, according to HAVAS, is measured against three key areas: 1.Excellent product/service Read more > A good read can literally transport you miles away Our rewards Our work Kobo transports its readers with free flight E-book specialist Kobo are thanking each and every one of their customers by giving away a FREE European flight to one of 14 stunning destinations, when they purchase a selected Kobo product. From June, Kobo customers have been rewarded with one free return flight (including taxes) to a number of European destinations, when they purchased a waterproof Aura H2O e-reader during the promotional period. This promotion is a great way for customers to really live the Kobo experience – adding real tangible value to Kobos target audience, and driving UK sales of the flagship e-reader. social media activation plan deliver flyers door to door promotional items companies in store brand activation promotional merchandise companies best companies 360 promotions fieldwork study
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Market Sales
Market Activities
merchandiser planner
building brand identity
instore activation
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