About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Kiosk Activities Promoter in pune
Kiosk Activities Promoter in pune
What is Brand Activation? Kiosk Activities Promoter in pune Brand Activation is the art of driving consumer action through brand interaction. In simple terms, the key aim of these marketing campaigns is to get consumers to act. Its about bringing brands to life via experiences and forming long-term emotional connections. Through these campaigns we are able to directly influence more people to do more, more often! Brand Activation campaigns take many forms and may involve some, or all of the following: Consumer promotions Experiential marketing Digital campaigns Shopper marketing (path to purchase) Sampling campaigns Sponsorship and partnership leverage Brand engagement Best practice Brand Activation is strategically led and delivers measurable results, with a focus on ROI. So to activate a campaign successfully, you need a mix of the following elements; market insight, budget, strong adaptable concepts, consumer desire and interest, integrated support, sufficient time in market and eye catching creative and support materials. Getting the right mix is critical to campaign success and even if just one element lets you down, like the creative not being captivating, or the prize not aspirational, the campaign not supported or the promotion not given enough time in market, etc, the Brand Activation campaign may not meet the objectives set at the outset. There really is a science behind getting the formula correct! …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail brand activation examples being a door to door salesman promotional strategy what is promotional marketing executive gifts jobs in event management companies in bangalore tough guy photos brand strategy companies
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