About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Brand Activation
Brand Activation
We conduct below and through the line activation, which are built on smart insights, sound strategic platform and creative focus that wins the attention of consumers. We recommend, secure access, execute and manage all campaign activities at the following platforms:
One of the core services that Fulcrum provides is brand activation whereby new and existing brands are ‘brought to life’ through state-of-the-art direct consumer approaches and proven event-driven marketing techniques.
In-store activations,
Out-store activations
Shopping malls & Strip Malls,
Wholesales & Bottom end retail
University Campuses & Colleges
Hot spots activations
Activations
Brand Activation
Btl Activation
Atl Activation
Brand Promotions
Promotions,
Mystery Shop programs,
Trade Marketing
Promotional Marketing”
What are the benefits of brand activation?
1.Creates a memorable experience attached to the brand, especially with intangible brands
2.Gives the brand a stronger voice amongst competitors allowing for better consumer information selection 3.Opens up an interactive channel of communication directly to customers from which insights can be elicited 4.Supports any unique selling points communicated through other advertising and promotions
5.Helps revitalise a brand and admonish previous misconceptions
Fulcrum has successfully run brand activation campaigns in many different and sometimes challenging surroundings. Our specific ability lies in the shopping centre environment whereby we integrate visual, experiential, audio and retail stimuli into a seamless trail from the time the consumer enters to the time of leaving.
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brand-activation
Data Collection event
Direct Response Promotions
promotion in marketing
business promotion
activate media