About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Our Vision, Mission and Values
Our Vision, Mission and Values
Our Vision Our vision is to become Pune’s leading integrated brand and market activation agency by consistently providing outstanding quality, service and value. Our Mission In the noisy marketplace of consumer goods and services, it is crucial for a brand’s voice to be heard. Our aim is to provide our clients with integrated strategic solutions which have both successful and measurable outcomes. Along with our superior industry knowledge, innovative campaign strategies and creative networking channels, all of our Fulcrum are delivered with meticulous attention to our client’s needs and a genuine enthusiasm for what we do. Fulcrum strives to: • Activate new and existing products and brands through state-of-the-art direct consumer approaches and proven even-drive marketing campaigns • Be a key leader in the industry for partnering brand names with the various shopping centre, events and media industries • Act as a trusted extension of our clients’ marketing resources producing results that directly and positively impact on our clients’ business objectives • To achieve the highest possible standards in all that we do by committing to building value for our clients Our Values Our core intrinsic values are the building blocks that are the basis for all business within Fulcrum. They are: • Professionalism • Honesty • Integrity • Respect • Innovation • Value
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our-vision-mission-and-values
Demonstration Activities event
Direct Response Marketing
brand activation campaigns
integrated brand promotion
promotion activation