About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
BTL Activations
BTL Activations
Fulcrum – A proven track record BTL activations/experential experiences/brand ambassadors Fulcrum is a national BTL brand activations company specialising in Brand Ambassadors, Sampling,Field Marketing, Merchandising Support,Event & Exhibition Staffing, brand activation/brand ambassadors and campaign execution. We manage various resources available to reliably execute brand activations and personal consumer engagement events – promoting your brand with results driven returns. We offer BTL services from concept to execution. Fulcrum has a varied client list with it focus and competency on BTL activations and campaign execution. With combined and varied experience, Fulcrum has over 10 years in the BTL activations space. Fulcrum is an equal opportunity employer and has a team to suit any and all of our clients requirements.
FULCRUM OFFERS THE FOLLOWING COMPLETE SOLUTION:
Fulcrum continually invests in the latest technology to ensure efficient activation processes with highly accurate feedback and dynamic resource tracking. Our staff are energetic and extensively trained and monitored at all times to ensure maximum output and capacity on your project.
Dedicated experienced management team Dedicated client liaison and account management personnel Stringent recruitment and appointment processes State of the art mobile feedback/audit and reporting system Management of client promotional activity 
Sampling
Exposure specialises in the in store sampling environment. We work on a principle of three: Sample… Educate… & Sales
Promotional Models
Do you need premium brand ambassadors for your brand or event? At Exposure we cater for your every whim. We have the look that works for you and your brand. Sit back and let us do the rest
Brand Ambassadors
Our focus is on high calibre professional brand ambassadors to glam up your event and catch your target audience’s attention in a professional and sophisticated manner.
Feedback System
Exposure offer a state-of-the-art dynamic electronic feedback system. We offer all data with input & output integration of unlimited reports offering summaries, activity, notifications etc. We can supply or upload all information in real time with a central repository of data with the system running independently
Field Marketing
Field marketing is face-to-face personal contact direct marketing. Field marketing includes highly targeted direct selling promotion.
Merchandising Support
Exposure can take care of all your campaign requirements relating to set up & strike of all POS elements including: Lounge & Bar décor solutions Sourcing Décor & Design Props & Audio Visual
Event & Exhibition Staffing
Let your imagination run wild at Exposure with our quality hostesses, registrations staff & promotional models. We have one thing in common at Exposure and thats quality… coupled with professionalism and a can do attitude. We also offer bartenders and wait staff 
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btl-activations
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