About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Mall & Market Activities organizations in pune
Mall & Market Activities organizations in pune
Fulcrum Brand Activations Mall & Market Activities organizations in pune Fulcrum is renowned for its brand activations prowess, which has been built up over 16 years of hard slog. We understand all the intricacies of every brand we activate and every audience we activate to, from cultural variances to vernacular differences, we can tailor make any campaign to suit the needs of both brand and audience. With our three pronged approach of retail, experiences and on the move you the customer can take your pick. Trade Over the years Fulcrum has established itself as a leader in both consumer and trade activations. It has created fruitful and lasting relationships with major retail chains, wholesalers, spaza networks and shopping centres nationwide. Fulcrum offers creative campaign development and execution of the highest quality, with all brand ambassadors carefully selected and extensively trained through the Fulcrum Training Academy (ZTA). Experiences Fulcrum offers inspired, dynamic and creative ways to communicate your brand message and provide you with measurable results. We combine strategic thinking and creative flair to ensure an unforgettable brand experience, guaranteeing the success of any event, launch or campaign. On The Move Fulcrum is constantly on the road executing campaigns on a national scale. Our experienced roadshow teams combine their intimate knowledge of a variety of formal and informal touchpoints with operational excellence to ensure the delight of our clients. With a fleet of self-owned and customised vehicles at our disposal, we are able to provide tailored solutions to any companys travelling campaign needs. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services We are a Brand Activation agency serving MNC’s as well as Local Clients. We simply love what we do and we do it with passion! which obviously hasn’t gone unnoticed. After a little over than three years of life, we are competing heads-on with the oldies of the industry And there’s a wide range of services that our clients can choose from, with the assurance that it will be done to their satisfaction. Brand Activation Event Management Experiential Marketing Consumer Engagement Trade Marketing Merchandising Road Shows Market Research and Survey Camgaign Monitoring and Audit Experiential Events Sales Conferences Corporate Gatherings Training Outdoor Engagement Focus Groups Design & Strategy Social Media Marketing Interior Design Brand Personality Creation Packaging and Logo Development …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Campaign for Added Value Everywhere is shortlisted for an IPM Award Our rewards Our work TLC Marketing B2B campaign is shortlisted for an IPM Award Our award-winning B2B campaign is up for even more awards – this time its for an IPM Award B2B promotion-sales incentive category! For those of you who dont know about our Campaign for Added Value Everywhere (AVE) its a tongue-in-cheek charity style campaign to highlight the danger to brands of continued discounting and price cutting, (it has won a DMA Award and DRUM Marketing Award so far). Read more > Grocer reveals top 100 brands Our thinking Grocer reveals top 100 FMCG brands The latest intelligence on the 100 biggest brands is hot of the press from The Grocer. But what has been particularly striking about the last year has been the relentless focus on price being leveraged by the Supermarkets to influence their listing of FMCG brands. Heres a nice summary of how this has affected some of those big brands: · The average price of 41 of the 100 biggest brands has fallen in the past year Read more > Mobile leads desktop in UK Our thinking Mobile overtakes desktop in the UK Interesting developments in the world of digital. According to insights provider eMarketer, now is the time mobile use has officially overtaken laptop/desktop consumption in the UK! This year will see a tipping point in the media consumption habits of UK adults as the (non-voice) time spent on mobile devices overtakes that spent on desktops and laptops. The latest estimates of media consumption from insights provider eMarketer indicate that during 2015 UK adults will spend an average of 2 hours and 26 minutes a day on mobile compared to 2 hours and 13 minutes on desktop/laptop. Read more > Back to school? Say no to discounts and price cutting Our rewards Our work Back To School; Say no to discounts and price cutting and yes to rewards Back to school is one of the largest spending periods of the year, but is not only parents who will be spending big, as Millennials are predicted to splurge over £100s million of their own money on kitting themselves up for school and university. Its also a time when coupons and dollar-off promotions reign king. You only have to step foot into the supermarket to see brands devaluing themselves with half-price backpacks, drink bottles, school stationary or 2 for 1 lunchbox snacks. Clothing retailers often fall victim to price cutting and bundling too, by discounting school shoes, apparel and accessories.* Read more > activation agencies door knob hangers unique promotional items Consumer Sales Promotions Christian Wedding Planners brand activation companies promotional pens event management companies in mumbai event planner marketing of new product
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mall-market-activities-organizations-in-pune
Direct Marketing Campaign
Direct Response Marketing Sales
activation campaign
brand development strategy
brand activation process
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