BTL event And Atl Activities Alliances in pune
Brand Activation Company is a Pune based agency with its main offices located in Mumbai.
We Do In-store activations, ,Out-store activations ,Shopping malls & Strip Malls, ,Wholesales & Bottom end retail,University Campuses & Colleges,Hot spots activations,Activations,Brand Activation,Btl Activation,Atl Activation,Brand Promotions,Promotions, ,Mystery Shop programs,,Trade Marketing ,Promotional Marketing
Staffing support for Contract Staffing,Temporary Staffing,Sales Team,Marketing Team,Telemarketing Team,Fieldwork Team,Data Collection Team,Mystery shoppers,Promotional branding Team,Brand Ambassadors,Hostess Staff,Exhibition Staff,Hospitality Staff,In-store Sampling,Leaflet & Product Delivery,Brand ambassadors,Event photographers,Promoters,Activation managers,Hostesses/Hosts,Front of house staff,Registration staff,Promotional models,Bartenders,Waiters,Models,Extras worker,Hospitality Staff
We create memorable , dynamic brand experience anywhere in Maharashtra a customer engages your Brand thereby securing brand affinity, loyalty as well as increase of sales. Our events based marketing strategies are well thought out and executed to create positive impact on the buying habits of the customer.
We implement a proven model for evaluating experiential programs: using a set of qualitative and quantitative techniques to identify the level of business opportunity created the impact on the brand affinity, relationship impact and the quality of experience.
Work at setting your brand apart in your customers minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our clients brand, product and event
Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a clients brand
Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM
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Learn Business Terms
SIVA is a formal approach to customer-focused marketing. It stands for Solution, Information, Value, and Access. This system is basically the four Ps renamed and reworded to provide a customer focus. The SIVA Model provides a demand and customer-centric alternative to the well-known four Ps supply side model (product, price, placement, promotion) of marketing management.
Solution ? Product The “Product” in the four Ps model is replaced by “Solution” in order to shift focus to satisfying the consumer needs. The product is no longer a one-size fits all offering, but rather a solution created to solve a problem for the customer. The customer-centric focus allows customers to feel cared for because they are offered a custom solution.
Information/Incentives ? Promotion The “Promotion” in the four Ps model is replaced by “Information,” which represents a broader focus. Information can include advertising, public relations, personal selling, viral advertising, and any form of communication between the firm and the consumer. The “I” also stands for “Incentives,” such as trade promotions. A trade promotion is a marketing technique aimed at increasing demand for products based on special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation gifts, et cetera.
Value ? Price The “Price” in the four Ps model is replaced by “Value,” reflecting the total value gained through purchasing the product. Value can be defined as the extent to which goods or services are perceived by customers to to meet their needs or wants. It refers to the benefits a buyer receives when their needs are met. Value is measured in terms of a customer’s willingness to pay for a product, and often depends more upon the customer’s perception of a product’s worth rather than its intrinsic value. These perceptions can be in regard to tangible and intangible benefits that a product offers. Many factors affect value, including the customer’s cost to change or implement the new product or service and the customer’s cost for not selecting a competitor’s product or service. Cost in these cases can be defined in any terms applicable to the customer: it can be a monetary, time, effort, opportunity cost, or some combination of those.
Access ? Place (Distribution) The “Place” in the four Ps model is replaced by “Access. ” With the rise of the Internet and hybrid models of purchasing, geography is becoming less relevant. Access takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors. Access also refers to the channels of distribution associated with a product. Distribution channels move products and services from businesses to consumers and to other businesses. These channels typically are composed of a set of interdependent organizations, such as wholesalers, retailers, and sales agents.
Source: Boundless. SIVA: Solution, Incentive/Information, Value, and Access. Boundless Marketing. Boundless, 26 May. 2016. Retrieved 15 Aug. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/introduction-to-marketing-18/siva-solution-incentive-information-value-and-access-109-6866/
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