Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Planning

Preparing a communication plan involves five key points:

Defining the audience: List the key stakeholders needing information about the course of events in the project.

Defining the requirements: Answer the question, “What do key stakeholders want to know?” This question should be answered according to the audience’s level of knowledge.

Building a communications schedule: A flexible yet consistent schedule should be prepared and verified by the audience.

Defining the medium of communication: Presenting the information smoothly is important, especially for stakeholders. While they are not involved in the project, they need to know what is going on. An appropriate medium should be selected to ensure the information is delivered successfully.

Preparing the content: The content should include the purpose company, the steps involved in meeting company goals, and the roles and responsibilities of team members.

Tools & Techniques

Communication can be in different forms including:

Direct mail or online informational output
To management in the form of e-mail or discussion forums
To stakeholders in form of advertisement or public relations

The key to building a strong stakeholder relationship is communicating with all members of the company. Stakeholders should have a clear idea of a company’s strategy. After any stakeholder discussions, it is important to create a written report of what was discussed. The report can have information on various projects, goals or new initiatives. The report should be detailed yet concise:

1. It should show the structure and analysis of the budget.
2. Profit/loss analysis and direction of the company should be summarized.
3. The knowledge of all these steps are important for stakeholders to understand their involvement in the process.

Source: Boundless. “Relationship Building with Various Stakeholders.” Boundless Marketing. Boundless, 08 Aug. 2016. Retrieved 15 Aug. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/introduction-to-marketing-18/relationship-building-with-various-stakeholders-111-3496/

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