Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Entertainment Event Organisers

Entertainment Event Organisers

…………………………………………………………………………………………………………………………………………………………………………….
entertainment-event-organisers
Brand Promotions Services
Door to Door Campaign
Lead Generation Activities event
brand strategy
brand development
cool brand names

The post Activation managers Solutions in pune appeared first on Brand Activation and Brand Promotions.

Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

Adding Value

A main goal of marketing is to add value to an organization. Marketing also aims to present the value an organization’s products can add to a consumer’s life. It is able to accomplish this via the following avenues:

It is the link between a society’s material requirements and its economic patterns of response.
It satisfies needs and wants through exchange processes and building long-term relationships.
It is the process of communicating the value of a product or service through positioning to customers.
It is an organizational function and a set of processes for creating, delivering, and communicating value to customers. It also manages customer relationships in ways that benefit the organization and its shareholders.
It is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value.

Marketing Methods Used to Deliver Value

For marketers to deliver value to a firm’s customers, and also add value to the firm itself, they must consider what is known as the “total market offering. ” This includes the reputation of the organization, staff representation, product benefits, and technological characteristics as compared to the market offerings and prices of competitors. Value, in this sense, can be defined as the relationship of a firm’s market offerings to those of its competitors.

Value in marketing can be defined by both qualitative and quantitative measures. On the qualitative side, value is the perceived gain composed of an individual’s emotional, mental, and physical condition plus various social, economic, cultural, and environmental factors. On the quantitative side, value is the actual gain measured in terms of financial numbers, percentages, and dollars.

One way for an organization to increase its perceived value added is to improve its quality/price ratio. When an organization delivers high quality but at a high price, the perceived value may be low. When it delivers high quality at a low price, the perceived value may be high. The key to delivering high perceived value is for a firm to make consumers believe that its products will help them solve a problem, offer a solution, produce results, and make them happy.

Marketing provides a creative energy exchange between people and organizations in our marketplace. Since value changes based on time, place, and people in relation to changing environmental factors, marketing adapts to consumers changing perceptions and beliefs in order to have optimal value creation.

Customer Value Analysis

To reveal the company’s strengths and weaknesses compared to other competitors, it is important to conduct a customer value analysis. This is the collection and evaluation of data associated with customer needs and market trends. The steps are as follows:

Identify the major attributes and benefits, such as ease of use or improved social standing, that customers value for choosing a product. It is important to identify and define benefits as opposed to features.
Assess the quantitative importance of the different attributes and benefits. In other words, attempt to assign an actual price differentiation for products with value-adding benefits.
Assess the company’s and competitors’ performance on each attribute and benefit. It is important to be honest with yourself about who your actual closest competitors are and how they price their products.
Examine how customers in the particular segment rated the company against major competitors on each attribute.
Monitor customer perceived value over time.

Value Proposition

Conducting an effective customer value analysis can lead a company to creating an accurate value proposition. A value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.

Developing a value proposition is based on a review and analysis of the benefits, costs and value that an organization can deliver to its customers, prospective customers, and other constituent groups within and outside the organization. Organizations can use value propositions to position value to a range of constituents such as:

Customers: to explain why a customer should buy from a supplier.
Partners: to persuade them to forge a strategic alliance or joint venture.
Employees: to “sell” the company when recruiting new people, or for retaining and motivating existing employees.
Suppliers: to explain why a supplier should want to be a supplier to an organization or customer.

Source: Boundless. “Adding Value.” Boundless Marketing. Boundless, 26 May. 2016. Retrieved 15 Aug. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/introduction-to-marketing-18/adding-value-114-8386/

…………………………………………………………………………………………………………………………………………………………………………….
Brand Promotions Services,activations marketing,door sales,marketing mix elements,Lead Generation Campaigns,Games Show Event Organisers,activation ideas,custom promotional products,national institute of event management,promo staff,branding marketing strategy,

The post Brand Promotions Services And Atl Activities Plan in mumbai appeared first on Brand Activation and Brand Promotions.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

embroidery wellington

healthcare jobs

try free products

ad btl

Brand Promotions Services

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

The post event coordinator Conferences in Kasba Peth appeared first on Brand Activation and Brand Promotions.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

how to get into promo modeling

uk hospitality recruitment agencies

btl northwest

examples of btl activities

Brand Promotions Services

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

The post event coordinator Events in Rajgurunagar appeared first on Brand Activation and Brand Promotions.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

how to be an event planner

brand image concept

atl and btl meaning

cheap promotional items for business

Brand Promotions Services

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

The post event coordinator Authors in Katraj appeared first on Brand Activation and Brand Promotions.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

why are brand ambassadors important

promoter bio

Brand Promotions Services

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

The post event coordinator Newsletters in Kondhwa appeared first on Brand Activation and Brand Promotions.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

brand embassadors

top 10 leading brands in the world

khj boston

finding promoter sequence of a gene

Brand Promotions Services

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

The post event coordinator Foundations in Katraj appeared first on Brand Activation and Brand Promotions.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Brand Promotions Services

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

The post event coordinator Career in Kondhwa appeared first on Brand Activation and Brand Promotions.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

promotional bags nz

executive employers recruiters network

get free product samples

what is btl advertising

Brand Promotions Services

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

The post event coordinator agent in Kondhwa appeared first on Brand Activation and Brand Promotions.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

top promotional modeling agencies

hospitality industry jobs

below the line agency

dunedin print

Brand Promotions Services

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

The post event coordinator agencies in Kondhwa appeared first on Brand Activation and Brand Promotions.