Corporate Image Activation Archives - Brand Activation and Brand Promotions https://brandactivation.co.in/category/corporate-image-activation/ Sat, 15 Oct 2016 12:10:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 BTL Activation agencies in pune https://brandactivation.co.in/btl-activation-agencies-in-pune-5/?utm_source=rss&utm_medium=rss&utm_campaign=btl-activation-agencies-in-pune-5 Sat, 15 Oct 2016 12:10:38 +0000 https://brandactivation.co.in/btl-activation-agencies-in-pune-5/ About Us Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following. We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and
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About Us

Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Lead Generations Campaigns

Lead Generations Campaigns

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Corporate Image Activation And Atl Activities Customized Training in mumbai https://brandactivation.co.in/corporate-image-activation-and-atl-activities-customized-training-in-mumbai/?utm_source=rss&utm_medium=rss&utm_campaign=corporate-image-activation-and-atl-activities-customized-training-in-mumbai Sat, 20 Aug 2016 13:34:59 +0000 https://brandactivation.co.in/corporate-image-activation-and-atl-activities-customized-training-in-mumbai/ Brand Activation Company is a Pune based agency with its main offices located in Mumbai. We Do In-store activations, ,Out-store activations ,Shopping malls & Strip Malls, ,Wholesales & Bottom end retail,University Campuses & Colleges,Hot spots activations,Activations,Brand Activation,Btl Activation,Atl Activation,Brand Promotions,Promotions, ,Mystery Shop programs,,Trade Marketing ,Promotional Marketing” Staffing support for Contract Staffing,Temporary Staffing,Sales Team,Marketing Team,Telemarketing Team,Fieldwork
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Brand Activation Company is a Pune based agency with its main offices located in Mumbai.
We Do In-store activations, ,Out-store activations ,Shopping malls & Strip Malls, ,Wholesales & Bottom end retail,University Campuses & Colleges,Hot spots activations,Activations,Brand Activation,Btl Activation,Atl Activation,Brand Promotions,Promotions, ,Mystery Shop programs,,Trade Marketing ,Promotional Marketing”
Staffing support for Contract Staffing,Temporary Staffing,Sales Team,Marketing Team,Telemarketing Team,Fieldwork Team,Data Collection Team,Mystery shoppers,Promotional branding Team,Brand Ambassadors,Hostess Staff,Exhibition Staff,Hospitality Staff,In-store Sampling,Leaflet & Product Delivery,Brand ambassadors,Event photographers,Promoters,Activation managers,Hostesses/Hosts,Front of house staff,Registration staff,Promotional models,Bartenders,Waiters,Models,Extras worker,Hospitality Staff
We create memorable , dynamic brand experience anywhere in Maharashtra a customer engages your Brand thereby securing brand affinity, loyalty as well as increase of sales. Our events based marketing strategies are well thought out and executed to create positive impact on the buying habits of the customer.
We implement a proven model for evaluating experiential programs: using a set of qualitative and quantitative techniques to identify the level of business opportunity created the impact on the brand affinity, relationship impact and the quality of experience.

Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

The values of an organization are just as important as the products they sell; having a strong value driven culture is important.

Learning Objective[ edit ]

Demonstrate how information guides companies to develop value driven marketing plans and approaches

Key Points[ edit ]

For a long time, the sole purpose of a company, it was thought, is to make profits–at least in the minds of CEO’s who normally focus on short term returns. This was the precursor to customer value management.
Becoming a value driven firm involves aligning every function to the customer, discussions with key officers, and assigning customer roles.

Becoming a value driven firm involves the training and certification of front line people to provide excellent customer service and value to a customers buying experience.

Terms[ edit ]

Total Customer Value Management

Total Customer Value Management represents migration from product orientation to customer orientation. This required implementing a customer focused vision that meant a major shift in companies’ strategic thinking, often including radical move from product or price as the basis for competition to process or service value, resulting in the concept Total Customer Value Management (CVM)

customer value mapping

A method of measuring how you are doing in general and how you are doing in comparison to your competitors by matching the cost of your product with the benefits your customers receive for it.

Source: Boundless. “The Development of Value-Driven Firms.” Boundless Marketing. Boundless, 26 May. 2016. Retrieved 15 Aug. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/value-based-marketing-21/the-development-of-value-driven-firms-125-5159/

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