Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Mall & Market Activities

Mall & Market Activities

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Having a strong value driven culture will ensure continuous high performance within an organization. The values of an organization are just as important as the products the organization sells.

For a long time, the sole purpose of a company, it was thought, is to make profits, at least in the minds of CEOs who normally focus on short term returns. This was the precursor to customer value management, which has been practiced for the last 35 years, being incorporated into corporate thinking. Some people focus on customer service, others on customer experience, others on lifetime value for a customer; many companies believe that having a customer service department is all it takes to create customer value.

This is not true. A new practice called Total Customer Value Management (CVM) involves a total focus upon the customer.

Total customer value management requires:

Aligning every function to the customer, discussions with key officers, and assigning customer roles
Incorporating Customer Circles and propagating them. These will align the front line people and make them customer focused
Assessing unnecessary and irrelevant tasks from a customer viewpoint
Training and certification of front line people. This includes training shop employees, such as the one shown here .

Listening to Voice of Employee, Voice of Customer, and Voice of Competitor. Voice of Employee will be captured through the Customer Circles and Employee Value Add, and the Voice of Customer and Voice of Competitor will be captured by Customer Value Added (CVA).

Becoming customer centered with CVM starts by identifying the target customers and securing their vision of the ideal outcomes from doing business with the company. This includes:

1. Customer relations

Customer Portfolio Analysis
Customer Intimacy
Value Proposition
Managing the relationship

2. Customer value mapping

Identifying what you need to know about the market you’re competing in. Your knowledge includes: customer demographics, the importance of perceived costs and benefits to your customers, and how well you’re doing in these areas compared to the competition.
Conducting research to uncover the information you need.

Source: Boundless. “The Development of Value-Driven Firms.” Boundless Marketing. Boundless, 26 May. 2016. Retrieved 15 Aug. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/value-based-marketing-21/the-development-of-value-driven-firms-125-5159/

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