Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Product Launches

Product Launches

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Careers in Marketing

The marketing field provides a wide range of careers for aspiring professionals in areas such as brand management, public relations, and communications. University students major in disciplines like business management, mass communications, and international marketing to prepare for entry- and mid-level careers at corporations, organizations or government institutions. Educational and research institutions—independent think tanks, colleges, secondary schools, etc.—also hire marketing professionals to promote activities and develop brand messaging for their stakeholders.

e-Marketing Manager

Marketing professionals develop, execute, and monitor activities that increase brand awareness and customer sales.

Types of Marketing Careers

Jobs in marketing reflect the diverse marketing mix and the array of business tools used to address customer concerns and increase brand awareness. Regardless of their role or function, marketers must present information to target audiences; increase consumer and customer demand; and differentiate products against market competition. Marketing positions that support these functions include:

Field marketing managers conduct promotions in the field. Field marketing is historically thought of as a one-way communication tool. The brand’s message is delivered from promotional personnel to the consumer, by way of a sample, a piece of merchandise, or literature. Today, field marketing may also include two-way communications such as requesting feedback about a sample, or inviting consumers to follow a brand on social media.

Brand managers develop and promote a brand’s image, experience, and promise to consumers and customers. Brand manager roles touch all areas of marketing, including advertising, design, public relations, internal and external communications, and customer service.
Public relations (PR) specialists manage the flow of information between individuals or organizations and the public. PR specialists help clients and companies gain exposure to target audiences using topics of public interest and news items that do not require direct payment. Some of the main responsibilities of PR specialists include organizing speaking engagements, positioning companies to win industry recognition and accolades, writing press releases, and developing relationships with analysts and media.

Advertisers handle a range of functions, including creative services, copywriting, account management, media planning, and media buying. Account managers liaise with clients, while creative directors and copywriters generate key messaging and visual elements for advertisements. Media planners and buyers research the most appropriate online and offline platforms for advertisements.

Other marketing roles commonly found in organizations include marketing communications managers, marketing analysts, marketing and sales assistants, marketing writers, and internal communications specialists. Some companies customize marketing positions according to organizational or market needs. For example, a CRM marketing analyst may focus on customer relationship management systems and analytics, while social media and engagement managers launch and oversee marketing campaigns across different social media platforms.

Source: Boundless. “Careers in Marketing.” Boundless Marketing. Boundless, 26 May. 2016. Retrieved 15 Aug. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/the-importance-of-marketing-22/careers-in-marketing-131-7051/

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Brand activation is a BTL agency based in UAE with experienced staff who passionately integrates a wide range of precision strategies and tactics to achieve broad and measurable marketing objectives. Over time we have learnt how to scrutinize the little details whilst looking at the bigger picture.

Holding a vast range of experience within the fields of events and promotions, Brand activation strives towards flawless execution in experiential marketing campaigns on both, a nationwide and a regional scale.

Implementation of any size of campaign is at utmost importance to us at Brand activation, since a small or large campaign isn’t given preference based on numbers. Being a small and passionate team, we consider each client as vital to our thriving business, and are at their beck and call 24 hours a day, 365 days a year!

Before taking on a project, we ensure we do our homework! We take the time to fully understand your campaign’s objectives, and take proactive initiatives to conduct market research on your competitors. We carefully then work on a plan delivering the highest output and selection of your promotional staff is done in alignment of the campaign’s objectives.  In accordance, our lead teams give us a competitive edge within the market, and planning and implementation of campaigns has now become our forte.

At Brand activation, we have a grand selection of gorgeous, outgoing, experienced and intelligent staff on our records. Not only do our promoters take your breath away, but our team takes the time and effort to understand the insights of each project, developing attachments to the brand they are working on with dedication and excitement.

Whether you need promoters to promoter in-store, models to grace the catwalk, dazzle in photo shoots or bring activations alive with a professional and enthusiastic team, we have staff covering every corner of UAE with all the pre-requisites to ensure that your road show/event is a resounding success.

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