Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Brand Activation

Brand Activation

We conduct below and through the line activation, which are built on smart insights, sound strategic platform and creative focus that wins the attention of consumers. We recommend, secure access, execute and manage all campaign activities at the following platforms:

 One of the core services that Fulcrum provides is brand activation whereby new and existing brands are ‘brought to life’ through state-of-the-art direct consumer approaches and proven event-driven marketing techniques.

In-store activations,      
Out-store activations      
Shopping malls & Strip Malls,    
Wholesales & Bottom end retail
University Campuses & Colleges
Hot spots activations
Activations
Brand Activation
Btl Activation
Atl Activation
Brand Promotions
Promotions,
Mystery Shop programs,
Trade Marketing
Promotional Marketing”

What are the benefits of brand activation?

1.Creates a memorable experience attached to the brand, especially with intangible brands

2.Gives the brand a stronger voice amongst competitors allowing for better consumer information selection 3.Opens up an interactive channel of communication directly to customers from which insights can be elicited 4.Supports any unique selling points communicated through other advertising and promotions

5.Helps revitalise a brand and admonish previous misconceptions

Fulcrum has successfully run brand activation campaigns in many different and sometimes challenging surroundings. Our specific ability lies in the shopping centre environment whereby we integrate visual, experiential, audio and retail stimuli into a seamless trail from the time the consumer enters to the time of leaving.

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

What is a Market?

In mainstream economics, the concept of a market is any structure that allows buyers and sellers to exchange any type of goods, services, and information. The exchange of goods or services for money is called a transaction. Market participants consist of all the buyers and sellers of a certain good, thus influencing its price.

This influence is a major study of economics and has given rise to several theories and models concerning the basic market forces of supply and demand . There are two roles in markets, that of a buyer and that of a seller. The market facilitates trade and enables the distribution and allocation of resources in a society.

Source: Boundless. “Addressing Market Needs.” Boundless Business. Boundless, 26 May. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/what-is-a-business-22/addressing-market-needs-131-7861/
Markets allow any tradeable item to be evaluated and priced. It emerges more or less spontaneously or is constructed deliberately by human interaction in order to enable the exchange of services and goods. Historically, markets originated in physical marketplaces which would often develop into—or from— small communities, towns and cities.

A firm in the market economy survives by producing goods that persons are willing and able to buy. Consequently, ascertaining market needs is vital for a firm’s future viability, and even existence, as a going concern.

Many companies today have a customer focus (or market orientation). This implies that the company focuses its activities and products on consumer demands. In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research.

Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers. The starting point is always the consumer.

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