Demonstration Activities event Archives - Brand Activation and Brand Promotions

BTL Activities consultant in pune

dilipfulcrum — Sat, 15 Oct 2016 12:10:52 +0000

About Us

Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.

Our Vision, Mission and Values

Our Vision Our vision is to become Pune’s leading integrated brand and market activation agency by consistently providing outstanding quality, service and value. Our Mission In the noisy marketplace of consumer goods and services, it is crucial for a brand’s voice to be heard. Our aim is to provide our clients with integrated strategic solutions which have both successful and measurable outcomes. Along with our superior industry knowledge, innovative campaign strategies and creative networking channels, all of our Fulcrum are delivered with meticulous attention to our client’s needs and a genuine enthusiasm for what we do. Fulcrum strives to: • Activate new and existing products and brands through state-of-the-art direct consumer approaches and proven even-drive marketing campaigns • Be a key leader in the industry for partnering brand names with the various shopping centre, events and media industries • Act as a trusted extension of our clients’ marketing resources producing results that directly and positively impact on our clients’ business objectives • To achieve the highest possible standards in all that we do by committing to building value for our clients Our Values Our core intrinsic values are the building blocks that are the basis for all business within Fulcrum. They are: • Professionalism • Honesty • Integrity • Respect • Innovation • Value

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our-vision-mission-and-values
Demonstration Activities event
Direct Response Marketing

brand activation campaigns
integrated brand promotion
promotion activation

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Demonstration Activities event And Atl Activities event in mumbai

dilipfulcrum — Sat, 20 Aug 2016 13:35:07 +0000

Brand Activation Company is a Pune based agency with its main offices located in Mumbai.
We Do In-store activations, ,Out-store activations ,Shopping malls & Strip Malls, ,Wholesales & Bottom end retail,University Campuses & Colleges,Hot spots activations,Activations,Brand Activation,Btl Activation,Atl Activation,Brand Promotions,Promotions, ,Mystery Shop programs,,Trade Marketing ,Promotional Marketing
Staffing support for Contract Staffing,Temporary Staffing,Sales Team,Marketing Team,Telemarketing Team,Fieldwork Team,Data Collection Team,Mystery shoppers,Promotional branding Team,Brand Ambassadors,Hostess Staff,Exhibition Staff,Hospitality Staff,In-store Sampling,Leaflet & Product Delivery,Brand ambassadors,Event photographers,Promoters,Activation managers,Hostesses/Hosts,Front of house staff,Registration staff,Promotional models,Bartenders,Waiters,Models,Extras worker,Hospitality Staff
We create memorable , dynamic brand experience anywhere in Maharashtra a customer engages your Brand thereby securing brand affinity, loyalty as well as increase of sales. Our events based marketing strategies are well thought out and executed to create positive impact on the buying habits of the customer.
We implement a proven model for evaluating experiential programs: using a set of qualitative and quantitative techniques to identify the level of business opportunity created the impact on the brand affinity, relationship impact and the quality of experience.

Work at setting your brand apart in your customers minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our clients brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a clients brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Market Trends

Market trends are the upward or downward movement of a market during a period of time. Analyzing these trends is another method that allows firms to decipher the needs of markets and strive to meet them.

The market size is more difficult to estimate if one is starting with something completely new. In this case, one would have to derive the figures from the number of potential customers, or customer segments. Besides information about the target market, one also needs information about one’s competitors, customers, and products. Lastly, one needs to measure marketing effectiveness.

As an example of a process of addressing market needs, imagine the release of a new film. When performing marketing research on it, here are several practices that a studio may use:

Concept testing, which evaluates reactions to a film idea and is fairly rare,
Positioning studios, which analyze a script for marketing opportunities,
Focus groups, which probe viewers’ opinions about a film in small groups prior to release,
Test screenings, which involve the previewing of films prior to theatrical release,

Tracking studies, which gauge (often by telephone polling) an audience’s awareness of a film on a weekly basis prior to and during theatrical release,

Advertising testing, which measures responses to marketing materials such as trailers and television advertisements,
Exit surveys, which measure audience reactions after seeing the film in the cinema.

Source: Boundless. Addressing Market Needs. Boundless Business. Boundless, 26 May. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/what-is-a-business-22/addressing-market-needs-131-7861/

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event coordinator operation in Erandwana

dilipfulcrum — Wed, 10 Aug 2016 22:34:21 +0000