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]]>Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
RWA Activation
RWA Activation
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]]>Work at setting your brand apart in your customers minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our clients brand, product and event
Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a clients brand
Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM
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Learn Business Terms
Profit is equal to a firm’s revenue minus its expenses, while value is the present value of the firm’s current and future profits.
Learning Objective[ edit ]
Differentiate between profit and value
Key Points[ edit ]
Normal profit represents the total opportunity costs (both explicit and implicit) of a venture to an investor, whereas economic profit is the difference between a firm’s total revenue and all costs (including normal profit).
Given that profit is defined as the difference in total revenue and total cost, a firm achieves a maximum profit by operating at the point where the difference between the two is at its greatest.
The value of a firm is linked to profit maximization. A firm looking to maximize its profits is actually concerned with maximizing its value.
Term[ edit ]
game theory
A branch of applied mathematics that studies strategic situations in which individuals or organisations choose various actions in an attempt to maximize their returns.
Examples[ edit ]
Which of the following statements is true regarding a firm’s value? A) The value of a firm is the sum of its expected profits; B) The value of a firm is the sum of the PV of its current and future profits; or C) The value of a firm is its current profit. The answer is B. The present value of a firm is determined by considering both the current and expected profits of a firm.
1) If a firm’s current profits are $10,000 and the firm is expected to earn $10,500 in profits in each of the next 3 years, What is the value of the firm in present term. The interest rate is 8%. A) 41,500 B) 39,170 C) 37,060 D) 40,000 The answer is C. The following equation is used to determine the firm’s value: PV(firm)=p(0) + [p(1)/(1+i)]+ [p(2)/(1+i)^2]+ [p(3)/(1+i)^3], where p=10,00 p(1), p(2) and p(3)=10,500, and i=.08. PV(firm)=10,000+[10,500/(1+.08)]+ [10,500/(1+.08)^2]+ [10,500/(1+.08)^3] PV(firm)=10,000+9722+9002+8335 PV(firm)=37,060
Source: Boundless. Profit and Value. Boundless Business. Boundless, 08 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/what-is-a-business-22/profit-and-value-132-10237/
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