Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

BTL Activations

BTL Activations

Fulcrum – A proven track record BTL activations/experential experiences/brand ambassadors Fulcrum is a national BTL brand activations company specialising in Brand Ambassadors, Sampling,Field Marketing, Merchandising Support,Event & Exhibition Staffing, brand activation/brand ambassadors and campaign execution. We manage various resources available to reliably execute brand activations and personal consumer engagement events – promoting your brand with results driven returns. We offer BTL services from concept to execution. Fulcrum has a varied client list with it focus and competency on BTL activations and campaign execution. With combined and varied experience, Fulcrum has over 10 years in the BTL activations space. Fulcrum is an equal opportunity employer and has a team to suit any and all of our clients requirements.

FULCRUM OFFERS THE FOLLOWING COMPLETE SOLUTION:

Fulcrum  continually invests in the latest technology to ensure efficient activation processes with highly accurate feedback and dynamic resource tracking. Our staff are energetic and extensively trained and monitored at all times to ensure maximum output and capacity on your project.

     Dedicated experienced management team Dedicated client liaison and account management personnel Stringent recruitment and appointment processes State of the art mobile feedback/audit and reporting system Management of client promotional activity

Sampling

Exposure specialises in the in store sampling environment. We work on a principle of three: Sample… Educate… & Sales

Promotional Models

Do you need premium brand ambassadors for your brand or event? At Exposure we cater for your every whim. We have the look that works for you and your brand. Sit back and let us do the rest

Brand Ambassadors

Our focus is on high calibre professional brand ambassadors to glam up your event and catch your target audience’s attention in a professional and sophisticated manner.

Feedback System

Exposure offer a state-of-the-art dynamic electronic feedback system. We offer all data with input & output integration of unlimited reports offering summaries, activity, notifications etc. We can supply or upload all information in real time with a central repository of data with the system running independently

Field Marketing

Field marketing is face-to-face personal contact direct marketing. Field marketing includes highly targeted direct selling promotion.

Merchandising Support

Exposure can take care of all your campaign requirements relating to set up & strike of all POS elements including: Lounge & Bar décor solutions Sourcing Décor & Design Props & Audio Visual

Event & Exhibition Staffing

Let your imagination run wild at Exposure with our quality hostesses, registrations staff & promotional models. We have one thing in common at Exposure and thats quality… coupled with professionalism and a can do attitude. We also offer bartenders and wait staff

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Profit

In accounting, profit refers to the difference between the purchase and the component costs of delivered goods and/or services, and any operating or other expenses. In neoclassical microeconomic theory, the term profit has two related but distinct meanings. Normal profit represents the total opportunity costs (both explicit and implicit) of a venture to an investor, whereas economic profit is the difference between a firm’s total revenue and all costs (including normal profit). In both classical economics and Marxian economics, profit refers to the return of capital stock (means of production or land) to an owner in any productive pursuit involving labor, or a return on bonds and money invested in capital markets. By extension, in Marxian economic theory, the maximization of profit corresponds to the accumulation of capital, which is the driving force behind economic activity within capitalist economic systems. Some common-use definitions of profit include the following:

Gross profit equals sales revenue minus cost of goods sold (COGS), thus removing only the part of expenses that can be traced directly to the production or purchase of the goods.
Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) equals sales revenue minus cost of goods sold and all expenses, except for interest, amortization, depreciation and taxes.
Earnings Before Interest and Taxes (EBIT), or operating profit, equals sales revenue minus cost of goods sold and all expenses except for interest and taxes. This is the surplus generated by operations.
Earnings Before Tax (EBT), or net profit before tax, equals sales revenue minus cost of goods sold and all expenses except for taxes. It is also known as pre-tax book income (PTBI), net operating income before taxes, or simply pre-tax income.
Earnings After Tax, or net profit after tax, equals sales revenue after deducting all expenses, including taxes (unless some distinction about the treatment of extraordinary expenses is made). In the U.S., the term net income is commonly used.

Source: Boundless. “Profit and Value.” Boundless Business. Boundless, 08 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/what-is-a-business-22/profit-and-value-132-10237/

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