Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Reasons To Use Us

Reasons To Use Us

1. Industry-focussed

We have an industry-focused approach, specialising in
Sport. Our focused approach helps us gain a thorough understanding of all the internal
and external factors, issues and nuances at play that
impacts how a client’s business operates. This helps
us understand exactly how communication should be
shaped and has helped us craft excellent relationships
with industry-specific press and influencers.

2. Strategic

At Fulcrum, we believe in the importance of insight. We go to great lengths to establish a thorough understanding of our clients’ businesses, before presenting customised and high-impact solutions. Strategy forms an integral part of our offering, with bespoke tactical plans carefully structured to ensure specific commercial objectives are met.

3. High-quality writing

It goes without saying that to solicit an effective degree of publicity, we must disseminate compelling and newsworthy stories. We believe this takes specialised knowledge and insight, which we at Fulcrum gain from you, our client. For this reason, instead of outsourcing our writing, we do it ourselves, researching new and interesting story angles and writing them to best effect to suit various reading audiences. This, along with our deep understanding of the media landscape, helps us leverage our close relationships with both press and influencers.

4.Streamlined At Fulcrum, we believe that our small size works to our advantage, with a tight-knit team of eight offering clients a distinct personal touch. It also means our clients have easy and direct access to senior personnel at all times. Our streamlined approach to business also enables us to deliver tighter turnaround times, and to maximize cost efficiency. 5. Trustworthy Our goal at Fulcrum is to build and sustain genuine partnerships and we work tirelessly to ensure our clients’ on-going success. Whether dealing with emerging enterprises or well-established multi-nationals, it is this philosophy that underpins all that we do, and one which has proven fundamental in driving our growth and development over the years. The length of our client relationships demonstrates this

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Profit Maximization

It is a standard economic assumption (though not necessarily a perfect one in the real world) that other things being equal, a firm will attempt to maximize its profits. Given that profit is defined as the difference in total revenue and total cost, a firm achieves a maximum by operating at the point where the difference between the two is at its greatest. In markets that do not show interdependence, this point can either be found by looking at graphical representations of revenue and cost directly, or by finding and selecting the best of the points where the gradients of the two curves (marginal revenue and marginal cost respectively) are equal. In interdependent markets, game theory must be used to derive a profit maximizing solution.

Value

Economic value is a measure of the benefit that an economic actor can gain from either a good or service. It is generally measured relative to units of currency. The interpretation, therefore, is “what is the maximum amount of money a specific actor is willing and able to pay for the good or service? ” Note that economic value is not the same as market price. If a consumer is willing to buy a good, this willingness implies that the customer places a higher value on the good than the market price. The difference between the value to the consumer and the market price is called “consumer surplus. ” It is easy to see situations where the actual value is considerably larger than the market price; the purchase of drinking water is one example. Value is linked to price through the mechanism of exchange. When an economist observes an exchange, two important value functions are revealed: those of the buyer and those of the seller. Just as the buyer reveals what he is willing to pay for a certain amount of a good, so, too, does the seller reveal what it costs him to give up the good. Said another way, value is how much a desired object or condition is worth relative to other objects or conditions.

In terms of a business, value is the present value of the firm’s current and future profits. The value of a firm is linked to profit maximization. A firm looking to maximize its profits is actually concerned with maximizing its value. As such, it is important for a firm to be able to accurately determine its present value.

Source: Boundless. “Profit and Value.” Boundless Business. Boundless, 08 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/what-is-a-business-22/profit-and-value-132-10237/

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