Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Mall & Market Activities Service Provider Agency in pune

Mall & Market Activities Service Provider Agency in pune

Brand Activations & Promotions Company   Mall & Market Activities Service Provider Agency in pune Established in 2005, Fulcrum is one of the leading brand activation and promotions companies in South Africa, leading the way in brand activations, promotions, experiential events and field marketing. Our services are offered all over the country, including major cities such as Johannesburg, Durban and Cape Town. We have worked across 80 local and international brands, spanning a multitude of industries, throughout South Africa and in 13 countries across Africa. Each year Fulcrum performs in the region of 60 000 activations and promotions, and has a database of more than 6 000 brand ambassadors in over 350 locations. Fulcrum has developed a unique four-tier brand ambassador rating platform, with specific requirements per level – covering communication and selling skills, personal presentation, and financial and computer literacy. This rating platform helps create an ideal match between brand ambassador and brand, and within the specifications of your marketing strategy and budget. The Fulcrum Academy is a corporate social investment initiative aimed at finding and developing talent and creating jobs. It assists young brand ambassadors in acquiring and improving a range of skills, including communication and selling skills, personal presentation and grooming, financial literacy and basic technology skills. The Academy also covers career planning so that skills are developed in line with a career pathway. Fulcrum has unconditional support from its private equity funder and shareholder, Cobalt Capital. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Capabilities Advertising Brand Identity Crisis & Issues Management Creative Design Customer Analytics Cause Related Marketing Digital Media & Search Marketing Direct Marketing Digital Production CRM Digital Marketing Experiential Marketing Healthcare Advertising Internal/Employee Communications Loyalty Marketing Media Relations Mobile Marketing Public Affairs Promotional Marketing Public Relations Retail Design Relationship Marketing Shopper Marketing Social Media & Marketing Strategic Planning Sustainability Sales Promotion Sales Acceleration Trade Marketing Viral Marketing …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Swansea City AFC unveil major new sponsorship deal with BETEAST Our work Press release Swansea AFC in their brand new sponsorship deal with Joma and BETEAST Swansea City AFC are pleased to announce their new official front of shirt partnership with betting company BETEAST for the 2016-17 season, in a deal that was sourced and negotiated by TLC Sport.  The club record deal, will see BETEAST replace previous sponsor GWFX on the front of all adult shirts and as well as being the official shirt sponsor, will also become the club’s official Asian betting and gaming partner.  Read more > Pallas Foods pioneers in B2B loyalty Our work Press release Pallas Foods pioneer b2b loyalty in Ireland Since the early 1980s, Pallas Foods has been dedicated to providing the best produce, products and service to their customers. Three decades later, this vision has seen the company pioneer the first loyalty platform of its kind in Ireland, rewarding customers every time they spend.   ‘Relish Rewards’ is a free programme for anyone with a Pallas Foods account. On registering with Relish Rewards, customers will receive 200 points to get them started. They can then start building on this immediately with any purchase online or over the phone. Points have been allocated for each product across fresh, frozen, ambient and non-food products, in addition to their extensive wine and craft beer selection. Read more > How to execute a global b2b communications strategy Our rewards Our thinking Our work Press release TLC Marketing change their worldwide logo to royal blue On the 21st April, TLC Marketing became the first promotional marketing agency to win a Queen’s Award for Enterprise in International Trade. In light of our prestigious and rare award win we changed our worldwide logo to royal blue and devised our first global communications strategy spanning nine international markets, with the aim of increasing inbound opportunities and driving social media engagement. So how did we do? Born out of the UK office, (also home to TLC HQ), a calendar of creative multi-channel activity was devised and shared with the other PR & Marketing Managers across the world. A combination of targeted direct mail, email, social media and press coverage was planned and adapted to suit each market. Read more > What really counts when your customer reaches the purchasing tipping point?  Our thinking Rob Scott, Group Creative Director at TLC Marketing Worldwide As sales targets continue to grow and retention and churn figures are analysed minute by minute, what relevance does creative hold in the buying process? Rob Scott, Group Creative Director will be demonstrating unusual ways a creative strategy can be exploited beyond obvious channels at the Insurance Marketing and PR Conference on 10th June.  The basic fundamentals of marketing have changed in the past decade. There is a stronger need to stand out from the crowd and be noticed. It’s not just about analysing data and targeting your ‘audience segment’. It’s about being human and ‘real’ and not compromising on your brand personality. Read more > Revealed: what’s it like working as a Planning Director? Our thinking Press release Ben Fillery, Planning Director, TLC Marketing UK & Ireland Two years ago, Ben Fillery joined TLC Marketing as a Strategic Planner. Today he celebrates his anniversary as Planning Director of our UK and Ireland business. Ben is not your typical Director, but then TLC is not your typical agency. Our last Christmas party was themed “Trashy Classy”, Ben came into the office as normal, claiming he’d forgotten all about the dress code. As the rest of us were busy sticking TLC tattoos on our neck, Ben slipped away to the bathroom and emerged as a 6ft 8, multi-coloured pimp, strutting in with a cane, platforms and lots of leopard print as if it was perfectly normal. But that’s our Ben. Read more > Senior Designer/Studio Manager – Maternity cover Job opportunities We’re Hiring: Senior Designer/Studio Manager – Maternity cover. Are you ready to join the UK’s Promotional Marketing Agency of the Year and Queen’s Award winner for International Trade 2016? We are looking for a multi-tasking designer/studio manager to fill the shoes of our senior designer who is going on maternity leave. Our ideal candidate will be a cross platform designer able to stylise and communicate in both print and digital media. You will need to manage, design and take small campaigns to artwork. You must have a clear understanding of brands and how they differentiate themselves and will need to show a clear understanding of the TLC business model. Read more > Winners: Promotional Marketing Agency of the Year as voted for by clients Winners: Promotional Marketing Agency of the Year as voted for by clients Our work Press release Promotional Marketing Agency of the year as voted by clients TLC Marketing held the top spot last night in a ranking of the UK’s promotional marketing agencies at the Recommended Agency Register (RAR) Awards 2016. Entry into the awards is based purely on client and partner reviews, proving our agency delivers outstanding results and the highest level of client satisfaction.  The RAR is the only independent platform where clients can leave reviews against the services an agency has provided. TLC Marketing topped the night by taking home the Promotional Marketing Agency of the Year Award in a category of six other agencies. The winners are based purely on how a client has rated them against client services, creativity and innovation, effectiveness, strategic thinking, whether the campaign was delivered on time and on budget and the overall value for money. Read more > activation agency door hanger promotional item Brand Promotions Religious Event Organisers brand activation promotional products event management courses promotion marketing new products    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

In the traditional view of the firm, the stockholders are the owners of the company, and the firm has a binding fiduciary duty to put their needs first and to increase value. In older input-output models of the corporation, the firm converts the inputs of investors, employees, and suppliers into salable outputs which customers buy, thereby returning some capital benefit to the firm. By this model, firms only address the needs and wishes of those four parties: Investors, employees, suppliers, and customers. However, stakeholder theory argues that there are other parties involved, including governmental bodies, political groups, trade associations, trade unions, communities, associated corporations, prospective employees, prospective customers, and the public at large. Sometimes even competitors are counted as stakeholders.

Types of Stakeholders

Market stakeholders (sometimes called “primary stakeholders”) are those that engage in economic transactions with the business. Examples of primary stakeholders could be customers, suppliers, creditors or employees. Non-market stakeholders (sometimes called “secondary stakeholders”) are those who generally do not engage in direct economic exchange with the business, but are affected by or can affect its actions. Examples of non-market stakeholders include the general public, communities, activist groups, business support groups, or the media.

Source: Boundless. “Profit and Stakeholders.” Boundless Business. Boundless, 07 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/what-is-a-business-22/profit-and-stakeholders-133-3195/

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An SMS marketing campaign is the ideal way to reach your customers quickly and affordably. Text messages carry your brand right into your customers’ pockets, so an SMS campaign is one of the most direct, measurable methods of marketing available.

Key Benefits

Maximize ROI – an SMS marketing campaign offers great value for the money.
Get in touch with your mobile audience. An SMS campaign can be a two-way event: build successful relationships with your customers, no matter where they are.
Drive clients to your points of sale. Stimulate new leads by using smart text messaging solutions – SMS coupons, dealer locators, promotional SMS games.
Build brand awareness. Get people interested in your brands through an opt-in SMS campaign, SMS freebies, contests and sweepstakes.
Perform detailed monitoring of your SMS campaigns’ performance.

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