Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Mall & Market Activities Services in pune

Mall & Market Activities Services in pune

Fulcruml is the world’s largest brand activation network.   Mall & Market Activities Services in pune Our Fulcrum Brand Activation Company’s Activation and Shopper Marketing services are imaginative, effective, influential and in touch with today’s Pune consumers. We combine data, insights and pitch perfect creativity to find and own precisely the right combination of spaces, places, moments and voices along the Purchase Decision Journey. This unique approach to Shopper Marketing results in more people, buying more of our clients’ brands, more often. We call this Precision Activation. As Pune’s we live in an omni channel world where the merging of physical, digital and social means people can browse, share, compare and buy, any time, anywhere. Today, when it comes to Shopper marketing, it is much more challenging to influence people not just to think or believe something, but to act. With our proprietary planning process, we drill down into shoppers’ Purchase Decision Journey to identify that very moment of greatest stimulus – driving the desired behaviour change for the greatest ROI from your Shopper Marketing spend. Our take is that the key to successful communication strategies is understanding consumers and shoppers, the way they make decisions, the touchpoints that influence them the most, the messages they respond to and the role that the brand should play at those touchpoints. We use our unique insights to map, segment and prioritize people’s Purchase Decision Journeys, identifying the steps taken before, during and after the selection of a brand for purchase. Some steps will be precise points of influence, where communication directly impacts behaviour. Anchored in deep data and drilled–down insights, we develop big ideas that engage people at precisely the right time, in the right place (physical or digital) and with the right approach – an approach relevant and meaningful to people, and, efficient and effective for our clients. We have an unparalleled breadth and depth of expertise across all disciplines of Shopper Marketing, essential to the delivery of powerful Precision Activation solutions which build winning brands and companies. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Professional Promotional Staffing We have a database of over 500 of the finest promoters that are carefully selected to suit your brand activation needs. Our detailed recruitment and promoter screening process ensure that only the best join our team. On-site management & in-depth training is what leads to our success. Campaign Concept & Design We offer our clients full brand strategy and creative solutions. From promotional campaign concept development right through to production and implementation. Expert Implementation & Event Management The 9 Yard operations team applies a hand on approach to all our Campaigns and Events. Our attention to detail and exceptional service is what sets us apart. Campaign Production & Sourcing Sourcing and production of all promotional collateral from promotional gifting to clothing & POS. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Campaigns inspired by the world of sport Our rewards Our work Olympic inspired rewards After another four years, the world waits patiently for the claxon to blow and the 2016 Rio Olympic Games to begin. Olympians have been spending the past couple of months training day and night whilst marketing directors worldwide have also been putting blood, sweat and tears into campaigns inspired by the world of sport. Brands have been capitalising on major events for years, so we take a look at a few TLC examples that run rings around the competition and take home the golden ROI. Read more > Lisa Davies joins the DMA Customer Engagement Committee Our thinking Our work Lisa Davies, Managing Director of TLC Marketing B2C is now on the DMA Customer Engagement Committee. We are delighted to announce that Lisa Davies, Managing Director of TLC Marketing B2C is now on the DMA Customer Engagement Committee. Lisa is well versed when it comes to customer engagement marketing. Unpicking the complexities that often come with information handling and management, analysis, strategy and planning to deliver award-winning campaigns.  So when the DMA approached her to be on their Customer Engagement Committee it was a no-brainer. Read more > What’s the best thing about being a Junior Art Director? Our thinking David Hughes celebrates two years as TLC MArketing Junior Art Director Our Dave, AKA “Rodders” is TLC’s talented Junior Art Director and banterous Northerner. Today he’s celebrating his 2nd TLC Marketing birthday. When he’s not crafting award worthy concepts, he’s art directing and bringing his ideas to life through his illustrations. Dave is creative to the core which is why you’ll spot him at his desk when you walk in and still there when you leave, powered by his morning cereal and Uber Eats. Despite claiming himself as more of a pictures man, we managed to get a few words out of him. Here are Dave’s best bits about working for the world’s leading rewards and incentives agency. Read more > What is it like to be an intern at a global marketing agency? Our thinking Our work Zoe Fields, our client services account executive intern Here at TLC Marketing we love taking on university students as part of their placement year. We see a real benefit in their fresh outlook and supporting them to become young marketing professionals. The TLC family extends as interns are welcomed with real marketing responsibilities. They are an important part of them team from the outset. So after a year of exciting briefs, communications and projects, it is time for our wonderful Zoe Fields to return back to university to complete her final year. Zoe was a Bournemouth University Marketing and Communications intern when she came to TLC, but left as a skilled Account Executive in our dedicated Client services department. We’re sad to see Zoe go, but can take pride in how she has grown as a marketing professional. As first semester approaches, we sat down with Zoe and reflected on a year with TLC Marketing.   Read more > What happens when an ex-punk rocker and an ex-professional footballer go to The Palace and meet the Queen? Our thinking Our work The Queen with Nick True and Alec Johnson The UK is packed full of entrepreneurs and business leaders, but how many of them form a duo where one has toured with R.E.M. and the other has nine International caps for the Welsh Football Association?  Nick True, ex-punk rocker and current Chairman and Founder of TLC Marketing has performed at some of the UK’s most iconic venues including numerous times at the famous Marquee Club which hosted the world’s most legendary talent including, The Rolling Stones, Jimi Hendrix, Led Zeppelin and David Bowie. His band toured with Bo diddley, The Smiths, The Alarm and The Boomtown Rats to name a few. Read more > Kaspersky Lab UK kick off ‘Best Line of Defence’ campaign during the summer of football Our work Press release Kaspersky Lab UK kick off ‘Best Line of Defence’ campaign during the summer of football Internet security giant Kaspersky Lab UK launched a promotional reward campaign directly aimed at driving sales of Kaspersky Total Security 2016, Kaspersky Internet Security 2016 and Kaspersky Internet Security – Multi Device 2016.   Kaspersky Lab UK, the global leader in cybersecurity has announced it will reward everyone who purchases their promotional products with one of many football inspired gifts. The idea is to increase customer acquisition and heighten consumer awareness about the defence Kaspersky products offer at a time when UK and Ireland are backing the home nations in France. Read more > A year in the life of a Planning intern Our thinking Our work Sophie Lyndon TLC Marketing Marketing and Communications Intern from Bournemouth University Sophie Lyndon TLC Marketing Marketing and Communications Intern from Bournemouth University Here at TLC Marketing we take pride in our internship programme. Each year we take on interns so they can complete a 12 month work placement as part of their university degree. Our interns aren’t tea makers or admin fillers. They are planners, client service executives, PR and marketing assistants; they are an integral part of the TLC team and treated just the same as any other employee. So when that internship ultimately comes to an end, we all feel like we’ve lost a member of the TLC family.  Read more > Can your creative strategy survive at the sharp end? Our thinking Can your creative strategy survive at the sharp end? Can your creative strategy survive at the sharp end? InsurancePOST and InsuranceAge invited Rob Scott our group creative director to present his 20+ years of expertise at their first Insurance Marketing and PR Conference which took place in the morning of their annual awards ceremony.  The conference brought together insurance marketers, brokers and agency directors for a series of panel discussions and presentations which all referred back to one key message, how to be more human.  Read more > TLC take home a Gold and a Bronze at the IPM Awards 2016 Our work Press release brand activation agencies door hangers personalized promotional items BTL Activation Mind Reading & Telepathy Event Organisers brand activation agency promotional items it companies corporate events marketing of a new product Our work Press release    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Stakeholders, Profit and Corporate Responsibility

Stakeholders, as opposed to shareholders, tend to focus on corporate responsibility over corporate profitability. Stakeholders believe that an organization should strive to achieve satisfaction among all parties involved, as opposed to solely pursuing the highest profit. An organization is a coalition between all stakeholders and exists to increase the common wealth of all parties.

In the field of corporate governance and corporate responsibility, a major debate is ongoing about whether the firm or company should be managed for stakeholders, stockholders (called “shareholders”), or customers. Proponents in favor of stakeholders may base their arguments on the following four key assertions:

1. Value can best be created by trying to maximize joint outcomes. For instance, by simultaneously addressing customer wishes in addition to employee and stockholder interests, both of the latter two groups also benefit from increased sales.
2. Supporters also take issue with the preeminent role given to stockholders by many business thinkers, especially in the past. The argument is that debt holders, employees, and suppliers also make contributions and take risks in creating a successful firm.
3. These normative arguments would matter little if stockholders had complete control in guiding the firm. However, many believe that due to certain kinds of board of directors’ structures, top managers like CEOs are mostly in control of the firm.
4. The greatest value of a company is its image and brand. By attempting to fulfill the needs and wants of many different people ranging from the local population and customers to their own employees and owners, companies can prevent damage to their image and brand, prevent losing large amounts of sales, avoid having disgruntled customers, and prevent costly legal expenses. While the stakeholder view has an increased cost, many firms have decided that the concept improves their image, increases sales, reduces the risks of liability for corporate negligence, and makes them less likely to be targeted by pressure groups, campaigning groups and NGOs (non-governmental organizations).

Source: Boundless. “Profit and Stakeholders.” Boundless Business. Boundless, 07 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/what-is-a-business-22/profit-and-stakeholders-133-3195/

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Brand Activation Model Management is a very unique agency. We pride ourselves on our ability to deliver the most personal and individual approach possible to each and every model and clients. We nurture and develop our models in a very friendly atmosphere where everyone is considered a part of a close knit team. Consequently. our clients find our models at Brand Activation some of the best in the industry to work with.

Ultra High Fashion Models

These types of models have extreme, unique, sophisticated and/or exotic looks. Typically, the European market is in love with this extreme looks.  The ultra-high fashion division is a very  competitive and only models with extreme look are selected to appear in such items as avante garde, and trendy fashion conscious consumers.

Commercial Print Models

Commercial Print Models represent products other than beauty and fashion modeling and often  viewed in print ads, packaging, sales displays, products catalog and live promotional work. There are two types of commercial print models: STRAIGHT AND CHARACTER.

Straight Commercial Models

These types of models can range from average (normal people) to very attractive depending upon the targeted consumer.  These markets include such things as age, marital status, income, and others.

Character Commercial Models
These types of models are in high demand due to their personality and offbeat character.  Models who have an interesting personality often appear in print ads and television commercials for the ability to engage the audiences.  Also, many roles are available for impersonations of real or imaginary characters.

Real People Models

There are no heights, weight or visual requirements for casting and print. This is because the assignment may call for “Real People” i.e. non-model types.  Brand Activation seeks talent from all ethnic backgrounds.

Petite Models

Petite Models fall in the sizes of 3-7 Petite and are usually 18-25 years old. Petite models can find work in catalogues, print ads, and TV commercials. On occasion, petite models can get a high fashion print assignments but may find it difficult to get on the catwalk.  At Brand Activation, we work with all our petite models to develop their skills so they can to create a print like ads were size does not matter.

Beauty Models

Beauty Models are used for face and hair products, and jewelery.  These types of models must have an attractive face with proportional face features and good bone structure.  Skin must be flawless without any blemishes and with no visible circles or darkness under eyes. Eyes must  be large and expressive.  Lips should not be too thin or too full. Neck should be long and slim without any visible blemishes. Hair should be healthy, shiny, easy to manage and not permed or coloured.  For men a strong jaw line, slight muscular build, and an even hairline are preferred.

Plus Sizes/Curvy Models

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