Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Mall & Market Activities organizations in pune

Mall & Market Activities organizations in pune

Fulcrum Brand Activations   Mall & Market Activities organizations in pune Fulcrum is renowned for its brand activations prowess, which has been built up over 16 years of hard slog. We understand all the intricacies of every brand we activate and every audience we activate to, from cultural variances to vernacular differences, we can tailor make any campaign to suit the needs of both brand and audience. With our three pronged approach of retail, experiences and on the move you the customer can take your pick. Trade Over the years Fulcrum has established itself as a leader in both consumer and trade activations. It has created fruitful and lasting relationships with major retail chains, wholesalers, spaza networks and shopping centres nationwide. Fulcrum offers creative campaign development and execution of the highest quality, with all brand ambassadors carefully selected and extensively trained through the Fulcrum Training Academy (ZTA). Experiences Fulcrum offers inspired, dynamic and creative ways to communicate your brand message and provide you with measurable results. We combine strategic thinking and creative flair to ensure an unforgettable brand experience, guaranteeing the success of any event, launch or campaign. On The Move Fulcrum is constantly on the road executing campaigns on a national scale. Our experienced roadshow teams combine their intimate knowledge of a variety of formal and informal touchpoints with operational excellence to ensure the delight of our clients. With a fleet of self-owned and customised vehicles at our disposal, we are able to provide tailored solutions to any company’s travelling campaign needs. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services We are a Brand Activation agency serving MNC’s as well as Local Clients. We simply love what we do and we do it with passion!… which obviously hasn’t gone unnoticed. After a little over than three years of life, we are competing heads-on with the oldies of the industry… And there’s a wide range of services that our clients can choose from, with the assurance that it will be done to their satisfaction. Brand Activation Event Management Experiential Marketing Consumer Engagement Trade Marketing Merchandising Road Shows Market Research and Survey Camgaign Monitoring and Audit Experiential Events Sales Conferences Corporate Gatherings Training Outdoor Engagement Focus Groups Design & Strategy Social Media Marketing Interior Design Brand Personality Creation Packaging and Logo Development …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Campaign for Added Value Everywhere is shortlisted for an IPM Award Our rewards Our work TLC Marketing B2B campaign is shortlisted for an IPM Award Our award-winning B2B campaign is up for even more awards – this time it’s for an IPM Award – B2B promotion-sales incentive category! For those of you who don’t know about our Campaign for Added Value Everywhere (AVE) – it’s a tongue-in-cheek charity style campaign to highlight the danger to brands of continued discounting and price cutting, (it has won a DMA Award and DRUM Marketing Award so far). Read more > Grocer reveals top 100 brands Our thinking Grocer reveals top 100 FMCG brands The latest intelligence on the 100 biggest brands is hot of the press from The Grocer. But what has been particularly striking about the last year has been the relentless focus on price being leveraged by the Supermarkets to influence their listing of FMCG brands.  Here’s a nice summary of how this has affected some of those big brands: ·         The average price of 41 of the 100 biggest brands has fallen in the past year Read more > Mobile leads desktop in UK Our thinking Mobile overtakes desktop in the UK Interesting developments in the world of digital. According to insights provider eMarketer, now is the time mobile use has officially overtaken laptop/desktop consumption in the UK! This year will see a tipping point in the media consumption habits of UK adults as the (non-voice) time spent on mobile devices overtakes that spent on desktops and laptops. The latest estimates of media consumption from insights provider eMarketer indicate that during 2015 UK adults will spend an average of 2 hours and 26 minutes a day on mobile compared to 2 hours and 13 minutes on desktop/laptop. Read more > Back to school? Say ‘no’ to discounts and price cutting Our rewards Our work Back To School; Say ‘no’ to discounts and price cutting and yes to rewards Back to school is one of the largest spending periods of the year, but is not only parents who will be spending big, as Millennials are predicted to splurge over £100s million of their own money on kitting themselves up  for school and university. It’s also a time when coupons and dollar-off promotions reign king. You only have to step foot into the supermarket to see brands devaluing themselves with half-price backpacks, drink bottles, school stationary or 2 for 1 lunchbox snacks. Clothing retailers often fall victim to price cutting and bundling too, by discounting school shoes, apparel and accessories.* Read more > activation agencies door knob hangers unique promotional items Consumer Sales Promotions Christian Wedding Planners brand activation companies promotional pens event management companies in mumbai event planner marketing of new product    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Nonprofits Defined

A nonprofit organization (NPO) does not distribute profits or dividends. Instead it retains any earnings or surplus revenues to achieve its goals. An organization is deemed eligible for nonprofit status under US Internal Revenue Code Section 501(c).

While nonprofit organizations are permitted to generate surplus revenues, these revenues must be retained by the organization for its self-preservation, expansion, or plans. NPOs have controlling members or boards. Many have paid staff, including management, while others employ unpaid volunteers and even executives who work with or without compensation . Designation as a nonprofit and an intent to make money are not related in the United States. However, the extent to which an NPO can generate surplus revenues may be constrained, or the use of surplus revenues may be restricted.

Source: Boundless. “The Role of the Nonprofit.” Boundless Business. Boundless, 26 May. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/what-is-a-business-22/the-role-of-the-nonprofit-134-3197/

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