Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Mall & Market Activities firm in pune

Mall & Market Activities firm in pune

Activations & Promotions   Mall & Market Activities firm in pune Brand activations and Promotions initiate a relationship between the consumer and your brand – by providing the opportunity and the motivation for the consumer to engage with your brand. Activations can take place just about anywhere and in virtually any form – from an in-store sampling promotion to a sidewalk pop-up shop. Fulcrum brings it all together – the concept, messaging, location and brand ambassadors – to create brand activations with great results. Love a Free Sample? Who doesn’t? It’s a great Marketing Tool. Even better when it gets into the right hands. That’s where Fulcrum comes in: helping you get to the right locations, with the right brand ambassadors, so that you can reach the right people. Key Benefits & Features Demonstration is an important marketing tool for conveying the key benefits and features of your product without reams of text and instructions getting in the way. Talk to Fulcrum about getting your product to its audience. Time and Money The time and money you put into developing your pamphlets and leaflets need never go to waste. You can trust Fulcrum to get your marketing collateral out where it counts. Brand Ambassadors Make sure you have enough brand ambassadors on board at your next event to create meaningful and positive interactions with consumers. Speak to Fulcrum to determine what you need in order to create real brand power and presence. Broaden your Footprint If you want to broaden your brand’s footprint or take your promotion on tour to locations across South Africa, Fulcrum will help you get on the road and stay the course. No Room for Error When you’re launching a new product or service into the market, there’s no room for error. Let Fulcrum help you get your launch off the ground without a hitch. Short-term Sales Space Pop-up shops provide the opportunity for your brand to have a short-term sales space in popular, high-traffic areas. Speak to Fulcrum about the many exciting opportunities on offer – you never know where your brand could pop up next! Momentum for your Brand A staged flash mob has the power to create incredible momentum for your brand. This seemingly spontaneous once-off event is preceded by meticulous planning and preparation, and Fulcrum can help you pull it off. Why Choose Us Build More – Sell More – Gain More Unforgettable experiential consumer experiences Results Driven Measurable responses and return on investment Unique brand ambassador rating platform Job creation and skills development …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Capabilities Advertising Brand Identity Crisis & Issues Management Creative Design Customer Analytics Cause Related Marketing Digital Media & Search Marketing Direct Marketing Digital Production CRM Digital Marketing Experiential Marketing Healthcare Advertising Internal/Employee Communications Loyalty Marketing Media Relations Mobile Marketing Public Affairs Promotional Marketing Public Relations Retail Design Relationship Marketing Shopper Marketing Social Media & Marketing Strategic Planning Sustainability Sales Promotion Sales Acceleration Trade Marketing Viral Marketing …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail TLC Marketing explains importance of relationship marketing Our rewards Our thinking TLC Marketing explains importance of relationship marketing Building real value in brands today requires a new approach to marketing and the goal of building long-term relationships with customers. TLC USA CEO Mike Scalera sat down with industry expert and CEO of Loyalty 360 Mark Johnson to talk ‘Relationship Marketing’ and TLC’s unique approach to promotions. The segment, hosted by Donald Trump Jnr explores the importance of connecting with customers on an emotional level and how this approach is leading the way in increasing sales and creating brand advocacy, loyalty & retention for TLC’s clients.  Read more > Waitrose’s latest loyalty initiative allows shoppers to pick their own offers Our thinking Waitrose unveil “game-changing” personalised loyalty scheme ‘Pick your own’ Waitrose has unveiled a “game-changing” personalised loyalty marketing initiative as part of the latest move in the supermarket price war. So called ‘Pick your own,’ the programme allows customers to pick their own 10 products that they would consistently like to receive a 20% discount on.   Not only does it tap into the ever popular personalization trend, answering the common complaint that supermarkets only provide deals and offers that suit them, it also creates a discount that is clear and transparent. Read more > TLC Marketing ranks in top 200 HSBC Sunday Times International league Our work Press release TLC Marketing ranks in top 200 HSBC Sunday Times International league TLC Marketing Worldwide has secured a place in the sixth annual Sunday Times HSBC International Track 200 – ranked at No. 177. TLC Marketing Worldwide, based in Marylebone, made the acclaimed list, which ranks the UK’s mid-market private companies with the fastest growing international sales over the last two years.  It features a diverse range of companies, such as cheesemaker Wensleydale Dairy Products, travel search engine Skyscanner, architect Zaha Hadid, Oscar-winning visual effects studio Framestore, and Cath Kidston, the homeware and fashion retailer. Read more > Elastoplast helps to cover the cost of Summer fun with exclusive Superdrug on-pack campaign…(as well as the bumps and grazes that come with it) Our rewards Our work Press release Elastoplast helps to cover the cost of Summer fun with exclusive Superdrug on-pack campaign TLC Marketing UK has helped Elastoplast launch its first exclusive ‘family days out’ Summer promotional campaign with Superdrug. Elastoplast, part of the Beiersdorf umbrella, are offering Superdrug Beauty Card customers the chance to claim a 2 for 1 days out voucher when they purchase a participating Elastoplast pack from a UK Superdrug store or online. Customers will be able to take advantage of 2 for 1 entry to a range of over 300 visitor attractions across the UK including adventure centres, soft play, walks and tours, museums, zoos, cultural attractions, gardens and many more. Read more > brand activation agency sydney advertising door hangers order promotional items Demonstration Activities Charity and Donation Camp Organisers brand activation marketing promotional materials wedding planners in bangalore corporate event planning brand activation agency    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

The workplace has changed significantly over the last half-century due to information technologies and their effect on productivity.

Learning Objective[ edit ]

Explain how technology has changed the modern conception of the workplace

Key Points[ edit ]

IT is changing the basis of business from labor and manual skills to knowledge management.
Jobs required by information technology, as well as the technology itself, are changing the social systems of organizations as well.

Information technology is key to a firm’s competitiveness — organizations that are unable to adapt to the rapid pace of technological changes will not survive in the marketplace of the future.

Another benefit of technological advances is that physical location matters less and less. Software engineers in developing economies can create programs under contract from companies in the developed world, at potentially lower costs.

Terms[ edit ]

outsourcing

The transfer of a business function to an external service provider.

OER

Open Educational Resources are learning materials that are made freely available for use, remixing and redistribution.

open source

The practice of providing open-source code for a product.

Examples[ edit ]

IT creates a new capability of knowledge work in enabling a large number of individuals collaborating on a common project. Often labeled “open” movements, these include projects like Linux, Android and WordPress.
Thanks to technology, colleagues can collaborate on projects without having to travel great distances. Videoconferencing has reached the point where individuals can meet “face-to-face” over the Internet and have discussions related to a project they are working on together. These products can range from very sophisticated products like Cisco’s “Telepresence” conferencing tool to relatively inexpensive software tools like Skype

Source: Boundless. “The State of Technology.” Boundless Business. Boundless, 08 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/the-business-environment-23/the-state-of-technology-136-962/

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At Brand activation, our database includes a spacious selection of models, promoters, hostesses and ushers for you to choose from. We always give our client the opportunity to meet with the staff that they intend to work with it, and get to know them, to ensure they have the best at their project.

We not only provide staff for activations, but our promotional crew includes road shows, leafleting, exhibitions, merchandising, active selling, mystery shopping, data input, sampling, hostesses, logistic support and much more.

Our models include a selection of both, males and females, ranging from classical beauties to intellectual hotties.

Staff management at Brand activation is taken very seriously, and we have a team of highly skilled professionals who have been rigorously trained to the highest standards

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