Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Mall & Market Activities Companies in pune

Mall & Market Activities Companies in pune

Why Choose Us   Mall & Market Activities Companies in pune Build More – Sell More – Gain More Nothing else matters. Our model will help you sell more product, build a bigger brand and gain more market share. Unforgettable experiential consumer experiences Our experiential events and ‘brand love’ campaigns use bold ideas to create unforgettable experiences. It’s about falling in love with your brand and sharing the news with the world by word of mouth and on social media. Results driven Everything we do is aimed at helping brands connect with their markets and, most importantly, at getting results for our clients – on average, a 25% uplift in sales. Real time information and actionable market insights We use technology to deliver results and actionable market insights to our clients, using mobile apps that enable real-time reporting and feedback from the field. Measurable responses and return on investment Fulcrum’s progressive reporting tools mean you know exactly how effective your marketing activities are and what your return on investment is. Unique brand ambassador rating platform We have developed a unique 4-tier brand ambassador rating platform with specific requirements per level – creating a persuasive match between the brand ambassador and the consumer, and within the requirements of the marketing strategy and budget. Job creation and skills development Our Fulcrum Academy serves to develop talent and create jobs, helping young brand ambassadors develop and improve their skills and pursue exciting careers in promotions. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Promotion Models Brand Ambassadors Hostess Staff Exhibition Staff Hospitality Staff In-store Sampling Leaflet & Product Delivery Event Managers …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail How can your brand capitalise on the UK’s biggest events? Our rewards Our thinking Our work How can your brand capitalise on the big uk events 2016 is set to be a great year for the UK. The plethora of events happening across the country will mean thousands of tourists from the UK and abroad will be flocking to our cities to experience the very best in sporting, music and cultural occasions. However with sponsors already in place for the major events, how can your brand still embrace occasion and for just a fraction of the cost? Across the next pages we have listed some of the biggest events in the 2016 calendar and provided some ideas on how you can increased the perceived value of your products and services, without having to slash your prices.  Read more > TLC Marketing appoints new Agency Director to its London HQ Press release TLC Marketing UK is thrilled to announce the latest addition to their growing agency, strategic marketing expert, Michelle Stacey. TLC Marketing UK is thrilled to announce the latest addition to their growing agency, strategic marketing expert, Michelle Stacey. Michelle will be taking on the role as Agency Director and joins TLC Marketing UK from The Marketing Store. She will be leading the long term vision for the UK agency working closely with Managing Director John Pearson.  An experienced professional, Michelle has over 13 years’ experience in Sales Promotion, Partnership Marketing, Digital and Brand Activation, working both internationally and in the UK. She has worked across a range of sectors with a variety of clients, but most recently with McDonalds across UK and Europe. Her last position as Senior Account Director for The Marketing Store, saw her take the agency to new levels by leading the UK’s largest sales promotion, McDonalds Monopoly. Read more > The Frankies: awarding staff excellence Our thinking Job opportunities The Frankies: awarding staff excellence Every year TLC Marketing hold their internal awards ceremony, The Frankies.  In honour of Frank True, the awards are designed to bring together every TLC team from around the world to celebrate staff members who have gone above and beyond in their roles. Every TLC member of staff casts their vote anonymously and the results are tallied up to reveal the winners on the day/night (depending what part of the world we are in). Read more > Millennials: a marketing nightmare or dream come true? Our thinking Five truths about Millennials We break it down into five simple truth’s that’ll change your outlook on the most over-marketed group in history. Not all Millennials are the same From the ‘Hip-ennial’ to the ‘Millennial Mum, this a group with wide varying aspirations and lifestyle behaviors.  It is impossible to connect to them all in the same way, so don’t take the one size fits all, and if you do, don’t be surprised if your campaign performs below expectations. Read more > Bupa retention campaign shortlisted for a CIM Marketing Excellence Award Our work Press release Bupa customer retention campaign shortlisted for a Chartered Institute of Marketing, Marketing Excellence Award 2016 We are delighted to announce that our client Bupa, has been shortlisted for The CIM (Chartered Institute of Marketing) Marketing Excellence Awards 2016 for their customer retention campaign, Out of the Blue.  The CIM (The Chartered Institute of Marketing) Marketing Excellence Awards are an annual event created to highlight, celebrate and promote excellence within the industry. These awards are open to any individual, team or agency from across the marketing industry with a passion for showcasing their successes and the impact of their campaigns. The Awards are open to any organisation within the UK regardless of size, sector or industry. Read more > TLC Marketing UK is one of the best places to work according to Best Companies Press release Job opportunities TLC Marketing gets a 1 star accreditation from Best Companies TLC Marketing are delighted to announce they have been awarded a 1 star accolade from Best Companies, the workplace engagement specialists. The Best Companies Accreditation Standard follows the elite Michelin style star rating system for organisations that demonstrate high levels of employee engagement. Just two points off of a two star ‘outstanding’ award, TLC Marketing UK was voted as one of the best places to work by staff themselves.  Priding themselves in their unique ‘family’ culture TLC’s Group HR Director Emily Evans said, “This is a wonderful achievement and one we are very proud of as it represents not only our fabulous UK business but our global HQ too.”   Priding themselves in their unique ‘family’ culture TLC’s Group HR Director Emily Evans said, “This is a wonderful achievement and one we are very proud of as it represents not only our fabulous UK business but our global HQ too.”   activations agency door hangers advertising cool promotional items Corporate Image Building Orchestra Services marketing activation corporate gifts events event marketing new product marketing ideas    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Despite recent economic woes, America’s economy remains the world’s largest and most diverse.

Learning Objective[ edit ]

Assess the connection between the increased presence of globalization and debt and the current state of the U.S. economy

Key Points[ edit ]

Since 1980, the United States has championed globalization of trade and finance by opening its doors wider to foreign products and investment.
However, consumers, businesses, home buyers, and the U.S. government itself borrowed heavily believing that the value of their investments would continue to grow.

The financial crash of 2008 brought a sudden, traumatic halt to U.S. economic growth due, in large part, to the housing bubble.

Large corporations and wealthy businesspeople were minimally affected by the recession, and were the first to recover.
On the other hand, wages and incomes of typical Americans are lower today than in over a decade.

Terms[ edit ]

foreclosure

The proceeding, by a creditor, to regain property or other collateral following a default on mortgage payments.

free market

Any market in which trade is unregulated; an economic system free from government intervention.

Source: Boundless. “The State of the Economy.” Boundless Business. Boundless, 08 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/the-business-environment-23/the-state-of-the-economy-135-1214/

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“Activations, Promotions, Mystery Shop programs, Trade Marketing & Promotional Marketing”

At Brand Activation, we believe in the principle of brand engagement – building exciting, relevant and meaningful dialogue between a brand and its consumers across a multitude of touch points. We pride ourselves on a creatively driven solutions and holistic understanding of the various channels  and method of brand building, and how each one plays a unique role in the communication mix. Our business is made up of creative/strategic and implementation strength in each of our core disciplines areas.

Types Representatives:

In-store Promoters
Brand Ambassador
Promotional Models
Hostess
Product Sampler
Crowd Gatherers
Presenters/Narrators

Corporate Spokespersons

Corporate Spokespersons

Product Demonstrators

Artists

Types of Industries:

Automotive

Food & Beverage
Sports
Hospitality
Consumer Goods
Alcohol/Liquor/Wine/Spirits
Multimedia
Financial
Medical
Travel

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