Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Mall & Market Activities consultant in pune

Mall & Market Activities consultant in pune

Field Marketing   Mall & Market Activities consultant in pune Fulcrum conducts various field marketing activities, utilising an extensive base of field marketers, supported by real-time reporting tools that provide valuable feedback and information at your fingertips. Merchandising Support Make the most of your merchandising space to stimulate consumer interest and drive sales. Speak to Fulcrum today. Mystery Shopping Mystery shopping is a great measure of just how well your brand is doing on the ground. Fulcrum’s activities in the field, coupled with our instant reporting tools, provide market insights you can act on now. Market Research With real-time reporting and feedback from the field, Fulcrum provides real market insights you can act on now to create real results. Store Audits Fulcrum can provide the extra resources, support and technology you need to conduct a successful store audit. Staff Training Make sure your field or store staff have the knowledge and know-how they need so that your marketing efforts take real effect. Talk to Fulcrum today about staff training. Incentive Launches Fulcrum has the tools to put the excitement back into incentive with a perfectly placed incentive launch. Lead Generation Fulcrum will assist with lead generation activities that generate consumer interest in order to build lists and get sales leads. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Our Promotion Company’s Offering Sampling Pamphlet Distribution Event & Expo Support Roadshows Launches Pop-Up Shops Flash Mobs …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Is the customer the new CEO? Strategy director Tim Lawler reveals all Our thinking Our work Is the customer the new CEO? Strategy director Tim Lawler reveals his thoughts in The DRUM Our very own global strategy director Tim asks whether the customer really is the new CEO in industry publication The DRUM… With NPS fast becoming the go-to index of marketing ROI for CEOs – and other three-letter abbreviations on the march – it’s about time.     British Gas actually refer to NPS as being their “religion” and their (yes…) DNA. Metro Bank claims a 100% customer focus, citing profit as “the by-product of amazing customer experience”. Their aim is to “create fans not customers”. (Insight taken from Marketing Magazine’s CX Edge Conference). Read more > Brioche Pasquier help children hit the pitch with Summer on pack sports promotion Our rewards Our work Press release Brioche Pasquier help children hit the pitch with Summer on pack sports promotion Brioche Pasquier, the leading brand in the UK brioche market, is encouraging more children to get active as part of their new Summer on-pack promotion – thanks to TLC Marketing UK. Brioche Pasquier has teamed up with TLC for the second time, to reward every purchase from their ‘PITCH’ range, with a free kids sports session; encouraging more children to get active this summer. Customers can take advantage of a free session from a range of sports including badminton, football, tennis, hockey and rugby, as well as squash, dance, gymnastics and Taekwondo. Not only that but they can also claim a free PITCH branded sports watch with every five packs. Read more > Bosch hangs out a great offer with a summer laundry promotion through TLC Our rewards Our work Press release Bosch hangs out a great offer with a summer laundry promotion through TLC Bosch is boosting its UK customers’ summer, no matter the weather, by offering them up to £200 to spend on anything they like, when they purchase selected laundry appliances. Rather than a purely cashback promotion, leading home appliances supplier Bosch  is offering customers up to £200 loaded on to a Bosch Prepaid MasterCard®, when they purchase a selected Bosch laundry appliance. The qualifying customers will be able to spend the money anywhere they see the MasterCard Acceptance Mark on anything they need for the summer months: from clothes to food to a break away. Read more > Adding value everywhere: TLC Marketing take home gold and silver trophies at the IPM Awards 2015 Our thinking Our work Press release TLC Marketing win gold and silver trophies at the IPM Awards 2015 TLC Marketing UK has won not one but TWO Institute of Promotional Marketing (IPM) Awards for their very-own B2B campaign  – Added Value Everywhere (A.V.E.). The IPM Awards are the promotional marketing industry’s most highly regarded awards  – and the agency were lucky enough to take home trophies in both the categories they entered: GOLD in the Direct Marketing Campaign AND SILVER in the ‘Best ?Use of ?Innovation in a ?B2B ?Campaign ?Using ?Incentive or Promotional Marketing  Read more > We’re a ‘Recommended Agency’ thanks to our clients and the RAR! Our thinking Our work Press release TLC is a London ‘recommended agency’ thanks to marketing consultancy RAR! We’ve been highly rated by our clients and have achieved ‘Recommended Agency’ status! The RAR (The Recommended Agency Register) is the industry’s leading agency listing and rating register that provides companies with a way to rate creative agencies on key indicators such as service, value for money and technical ability. The great thing about this status is that you, our amazing clients, have considered our work to be a high enough standard to take the time to visit RAR’s website and rate us highly.  A happy client is the highest form of compliment that we can hope for and is a hallmark that represents the importance we place on all aspects of service delivery. brand activation agency london hanger door marketing promotional items Cross Merchandising DJ Services activation marketing promotional gifts companies event coordinator brand agency    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Since the election of Ronald Reagan as president in 1980, the United States had championed globalization of trade and finance. It opened its doors wider to foreign products and investment than any other major economy. “” America’s entrepreneurial culture was the world’s model. The synergy of U.S. political freedoms and free markets appeared vindicated by the Soviet Union’s collapse in 1991. At home, a bipartisan consensus emerged in favor of further economic deregulation, which, in turn, spurred a freewheeling expansion of new types of investments that helped fuel a vast increase in international finance and commerce. But America’s growth came to rely increasingly on debt. Consumers, businesses, home buyers, and the U.S. government itself borrowed heavily in the belief that the value of their investments—including, fatefully for many, their homes—would continue to grow. The ready availability of credit on easy terms drove home prices, in particular, ever higher.
Source: Boundless. “The State of the Economy.” Boundless Business. Boundless, 08 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/the-business-environment-23/the-state-of-the-economy-135-1214/

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