Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Mall & Market Activities agent in pune

Mall & Market Activities agent in pune

Fulcrum Marketing offers a unique service that exclusively focuses on understanding the main market consumer and activating face to face brand encounters for this consumer segment.   Mall & Market Activities agent in pune The new, emerging and growing middle classes (LSM 3 to 8). Consumer Insights and Qualitative Research Brand Encounters Experiential Face to Face Marketing Generate real actionable consumer insights around your brand and brand category. Understand consumer buying and consumption behaviour, experience the consumers life for yourself and develop informed and ground breaking marketing plans. Event and Promotions Management Instore and Consumer Sensory Promotions Consumer Insight Development Conferences and Roadshows Consumer Immersions Concept Inovation & Crafting Events and Promotions Our point of difference is that we have unparalleled access to the main market through our roots-up approach. Fulcrum has unmatched ability to take creative concepts developed for the brand and craft these into face to face brand activation concepts which are unique and results orientated. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services We are a Brand Activation agency serving MNC’s as well as Local Clients. We simply love what we do and we do it with passion!… which obviously hasn’t gone unnoticed. After a little over than three years of life, we are competing heads-on with the oldies of the industry… And there’s a wide range of services that our clients can choose from, with the assurance that it will be done to their satisfaction. Brand Activation Event Management Experiential Marketing Consumer Engagement Trade Marketing Merchandising Road Shows Market Research and Survey Camgaign Monitoring and Audit Experiential Events Sales Conferences Corporate Gatherings Training Outdoor Engagement Focus Groups Design & Strategy Social Media Marketing Interior Design Brand Personality Creation Packaging and Logo Development …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Reel happiness – cinema makes people happier researched has revealed Our rewards Our thinking Cinema makes people happier researched has revealed Cinema makes people happier. Fact. * Findings from research commissioned by Warc captured “happiness levels” for five different channels and established that these were highest before, and highest after the cinema, leading to a positive impact on levels of engagement and creating a uniquely valuable environment for brands to engage. Understanding happiness is something society has wrestled with since time immemorial. What some of this qualitative research found is that people weren’t simply being entertained in the cinema, they were strengthening relationships and focusing on this shared experience. In doing so respondents identified their visit to the cinema had helped them to address some of the pressures of life that impact negatively on their overall happiness. Read more > No other washing machine comes with a setting like this…Siemens launches 4 star hotel promotion Our rewards Our work Siemen’s launches 4 star hotel promotion We launched our first Siemens promotion last month – rewarding their customers with a free luxury hotel night stay, worth up to £200 when they purchase a selected Siemens freestanding washing machine.  Siemens, who are part of the BSH Home Appliances Ltd group, approached TLC to create stand-out for Siemens laundry appliances in-store, increase brand presence and ensure the Siemen’s products are at the front of the consumers mind.  Customers could claim a free one night hotel stay for two people from over 85 participating 4* hotels in beautiful settings all over the country including Bespoke Hotels, Malmaison, Hotel du Vin, The Hotel Collection and Mercure. Read more > TLC’s tache off! Press release TLC have a tache off in aid of Movember TLC’s TACHE OFF! It’s that wonderful time of year again where our TLC chaps toss away the razors to embrace the face fuzz, all in aid of raising money and awareness for a very important cause – men’s health. The Movember Foundation is a global charity committed to men living happier, healthier, longer lives. Since 2003, millions have joined the men’s health movement, raising £402 million and funding over 1,000 programmes focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity. Read more > Kellogg’s healthy promotion is a special success with double digit sales uplift Our rewards Our work Kellogg’s reward customers a free nutrition consultation in latest TLC promotion TLC Marketing Worldwide successfully increased sell out with double-digit growth in its latest promotional campaign for Kellogg’s Italy. The campaign which ran across product lines Special K Bars, Special K Biscuit Moments and Nutri-Grain Bars, offered every customer a check-up with a nutritionist member of ANSISA, the National Association of Specialists in Food Science, when they purchased a participating product. Maintaining a healthy lifestyle has always been the Kellogg’s mantra, recognising that their consumers’ choice of diet and level of physical activity impacts their general health and wellbeing – so the campaign truly reinforced this brand positioning with a relevant healthy ‘everyone wins’ reward. Read more > activation agencies in mumbai plastic bags for door hangers customizable promotional items Direct Marketing Campaign Event Manpower Providers promotion marketing corporate merchandise event management courses in mumbai sales promotion strategies agency creative    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

IT
Appears in these related concepts: Age Discrimination and Health Act, The Need for Management, and Structure of Corporations
Six Sigma
Appears in these related concepts: Six Sigma and Lean, Operations-Management Tools, and Total Quality Management Techniques
World Wide Web
Appears in these related concepts: Targeting Consumers Where They Spend Time, Making Appropriate Changes to Product, Placement, Promotion, and Pricing, and Types of Advertising
accounting
Appears in these related concepts: Managing to Prevent Fraud, Flow of Inventory Costs, and Disadvantages of LIFO
automation
Appears in these related concepts: Ominous Trends in the U.S., Productivity Gains in Manufacturing, and Productivity Gains from Technology
benefit
Appears in these related concepts: Defining Price, Childcare, and Adding Value

developing

Appears in these related concepts: Countertrade, The World Bank, and Elements of economic globalization
economy

Appears in these related concepts: The Disadvantages of Socialism, The Baby Boom, and The Economy
internet
Appears in these related concepts: The State of Global Business, Digital Marketing, and The Information Age
management
Appears in these related concepts: Modern Management, Additional Factors to Consider, and Management versus Leadership
marketplace
Appears in these related concepts: Assets, The Exchange of Value, and Reasons for entering international markets
mechanistic
Appears in this related concept: Layers in an Organization: Tall vs Flat Organizations
network
Appears in these related concepts: Considering Technology, Network Structure, and Network Structure
operation
Appears in these related concepts: Designing the Operation, Introduction to Exponents, and Job security and people
orientation
Appears in these related concepts: The History of the Marketing Concept, The marketing model, and The economic environment
process
Appears in these related concepts: Company Capabilities, Parts of a Vertebra, and A Study of Process
product
Appears in these related concepts: Writing Chemical Equations, Measuring Reaction Rates, and The State of Competition
productivity
Appears in these related concepts: Benefits of Innovation, Assessing an Organization’s Technological Needs, and The Importance of Motivation
resource
Appears in these related concepts: Organizing Tasks, Staffing Roles, and Defining and Defending Property Rights
software
Appears in these related concepts: Marketing Classes of Products, General and Administrative Expenses (G&A), and The Freemium Model
system
system
Appears in these related concepts: Free Energy Changes for Nonstandard States, Definition of Management, and Comparison of Enthalpy to Internal Energy
wage
Appears in these related concepts: Modern Labor Organizations, Pay Systems, and Three examples

Source: Boundless. “The State of Technology.” Boundless Business. Boundless, 08 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/the-business-environment-23/the-state-of-technology-136-962/

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Job descriptions can often be vague and hard to decipher. Staffing Services has over 30 years of experience in placing Canadians in positions throughout the Greater Toronto Area and surrounding regions, and as such, we’ve come to know what type of job skills, character traits and personality characteristics are required for different positions.

We take pride in taking time to find out where your strengths lie and what your priorities are so that you’re placed in a position that is most likely to lead to a sense of satisfaction and self-worth.

What’s more, is that we also understand that you don’t want to find yourself in a similar position in 12 months time and so it’s in everyone’s best interest to find out as much as possible about what makes you an individual so you not only enjoy your placement, but excel at it. With that said, it’s important to remember that not all positions in today’s economy will turn out to be permanent. In the event that the placement turns-out to be temporary, we want you to come back to us with more “employable” experience and with a solid, favorable reference to back it up. Everybody wins when we are out there improving our skills.
The first stage of process typically involves either a phone call to our office (905) 737-1600 or, an email directed to jobs@staffingsrvs.com.
The next stage will involve an exchange of information. We want to know of any questions or concerns you may have about utilizing our expert services so that we’re both clear on what should be considered “realistic expectations”. You’ll also be asked to provide an up-to-date resume so that we can determine your unique skills, talents and employable attributes – everyone has them!
After this initial assessment, you may be called in for a screening interview. Appropriate dress-code is to be expected. Here, we’ll go over your resume with you, ask any questions that may still be unclear about your work history and will generally establish the foundations for what will hopefully lead to a “first-name-basis” working relationship.
The next step, depending on each position, involves some independent research on your part whereby you’ll be encouraged to look-over our Video-Tutorials page to brush up on helpful tips about everything from writing resumes and cover letters, to conducting yourself favorably and professionally during an interview.
Finally, you’ll get a call from one of the members of our team at Staffing Services notifying you that we have an opportunity to present to you, or that we’ve presented your credentials to one of our Clients (potential employers) and that they’ve expressed a genuine interest in meeting with you to explore the possibility of whether or not you would make a good fit at their company. We’ll encourage you to research their company prior to the interview and will offer any last minute tips and advice that may be specific to the type of person they’re looking for.
The Brand activaion Agency

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