Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Mall & Market Activities operation in pune

Mall & Market Activities operation in pune

Brand Activations   Mall & Market Activities operation in pune Our brand ambassadors are carefully chosen based on their experience, personality and appearance. We strive in only using the best ambassadors to maximise sales. Our ambassadors are trained and briefed on each specific activation to ensure they represent your brand in the most professional way possible. Event Management Launch Parties, Corporate Functions, Weddings – Any event you can think of,we do it all. Everything from planning to invitations to setting up the VIP list. You can be assured that your function will be the talk of the town and we will add that extra glitz and glam to any event. Have VIP’s attending your event? No problem, we have VIP transport services and top of the line VIP security for your use. With our professional team on hand, we can assure that your event will be an event that will be remembered. If you are looking for that WOW factor for your event, we have hundreds of local acts on our books, that will have you partying up till early mornings. Experiential Marketing Through experiential marketing we communicate on a much more personal level, generate a deeper level of emotional engagement, that result in growing your sales and in bigger scale – increase your market share. Our Experiential marketing activities can range from high profile invite only events to tasters at a supermarket. With experiential marketing no activation is too big or too small. Flyer Distribution Another effective way in getting your brand seen by a very wide ranged audience. We do these promotional campaigns by appointing promotional staff at busy intersections supplying customers with your brand information. Golf Days What a great way in getting your brand across to the male market? We have brand ambassadors available that is specialists in this field. We will make sure that your brand gets seen in a friendly, professional manner by your male audience. Hostesses Looking for that glamour effect for your next event or campaign? Our hostesses are available to meet and greet your most valuable customers at your event. Barmen/Bar ladies We offer a full bar service including mobile bar rental, equipment, glasses, flair tending, fire shows, staffing etc. Decor & Furniture Hiring We offer it all for your next big event. Everything from Marquee tents, red carpets, crockery, modern furniture, decor elements and so much more ……….. Tradeshows & Exhibitions: We can manage and coordinate the entire set up for your stand at an exhibition or tradeshow. From staffing, ROI ‘s, POS to design and displays. We offer it all. Sporting Events: We offer tailor made packages when it comes to sporting events. We can assist from staffing, creating the entire event to sponsorship marketing. Sporting events include – all major sport tournaments, rally girls and sporting development programmes. MALL ACTIVATIONS: We have promotional staff with extended experience with these type of marketing campaigns. With mall activations you can attract a wide range demographic audience to interact with your brand. BELOW THE LINE MARKETING CONCEPT INNOVATION: With our extensive experience we can assist brand managers with the most amazing and unforgettable concepts to strategically place current or newly launched brands in their respective markets. We cover everything from national brand activations campaigns, ROI & POS elements, to budget controlling and so much more. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services SERVICES Staff Recruiting Staff Training Event Management Time Tracking & Reporting Payroll Processing STAFF ROLES SERVICES Staff Recruiting Staff Training Event Management Time Tracking & Reporting Payroll Processing …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Yakult survey reveals ‘cultured Brits’ Our rewards Our thinking Our work Press release Yakult celebrates 80th anniversary with on-pack ‘Culture Pass’ promotion Owning a library card, watching subtitled films and being skilled with a pair of chopsticks are among the traits which make you cultured, according to Brits.  Seven in ten Brits consider themselves ‘cultured’, revealed a study of 2,000 – but the majority admit to not knowing exactly what the term means. The Oxford English Dictionary defines ‘cultured’ as ‘improved by education and training; possessed of or characterized by culture, esp. with reference to the arts and intellectual pursuits; refined, cultivated.’ Read more > Be A Life Saver. No one deserves to die at sea. Our thinking TLC Trust launches refugee initiative Last year over 3400 people drowned fleeing for a better life.  One family couldn’t stand by and just watch, they bought a boat and equipped a crew that saved 3000 people in 60 days. This year with the Global Refugee Crisis, they need our help.  As part of the TLC Trust, we’re coming together to raise money for the Migrant Offshore Aid Station (MOAS), the crew of international humanitarians, security, medical staff and maritime officers who are back at sea preventing more catastrophes.  Read more > Make consumers lives easier, happier and healthier to win the retail battle Our thinking Our work ‘The Meaningful Brands UK Retail Report 2015’ ranks the top 10 performing retail brands in the context of meaningfulness ‘The most meaningful retail brands achieve competitive advantage when their product, service and business ethic relate directly back to improving people’s lives at the individual level’ – reports Havas from their recent ‘Meaningful Brands UK Retail Report 2015.’  Interesting stuff.  But what does ‘meaningful’ actually mean? Being ‘Meaningful,’ according to HAVAS, is measured against three key areas:  1.Excellent product/service Read more > A good read can literally transport you miles away Our rewards Our work Kobo transports its readers with free flight E-book specialist Kobo are thanking each and every one of their customers by giving away a FREE European flight to one of 14 stunning destinations, when they purchase a selected Kobo product. From June, Kobo customers have been rewarded with one free return flight (including taxes) to a number of European destinations, when they purchased a waterproof Aura H2O e-reader during the promotional period. This promotion is a great way for customers to really ‘live the ‘Kobo’ experience’ – adding real tangible value to Kobo’s target audience, and driving UK sales of the flagship e-reader. what is an activation agency door hanger printing items promotional Direct Response Marketing Theme Park Management Services brand activation agencies business promotional items event management companies in kolkata movie promotion activation agency    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

While you may be familiar with the term “this is the information age”, it can mean different things to different people. In his famous book, The World is Flat, Thomas Friedman explains how technology has changed the way the world works. He calls the World Wide Web a “Global network for collaboration” and gives many examples of how numerous forms of knowledge work can now be done anywhere in the world; that individuals from different countries can collaborate on projects without having to travel to distant cities to meet each other face-to-face, and that projects can be worked on by contributors from anywhere in the world.

Examples of these three possibilities are listed below, in order to give you a better appreciation for what is possible:

Knowledge work can be done anywhere. Perhaps the most common example of this is software development. Software engineers in developing economies can develop programs under contract from companies in the developed world at much lower cost. Known as “outsourcing”, this is effective because universities in many developing economies such as India, China, Brazil, and Eastern Europe have well- trained programmers who are willing to work for wages above the prevailing wage levels in their home countries, but less than what a trained programmer earns in a developed country.

Colleagues can collaborate on projects without having to travel great distances. Videoconferencing has reached the point where individuals can meet “face-to-face” over the Internet and have discussions related to a project they are working on together. These products can range from very sophisticated (and expensive) products like Cisco’s “Telepresence” conferencing tool (Cisco 2009) to relatively inexpensive (or even free) software tools like Skype (Skype 2009).

A large number of individuals collaborating on a common project in the so-called “open” movements: Open source programs like Linux and others, Open access to research journals, and the Open Educational Resources (OER) initiative which provides free educational resources over the Internet, developed by volunteers from all over the world.

IT is changing the basis of business from labor and manual skills to knowledge management. The jobs required by information technology, as well as the technology itself, are changing the social systems of organizations. Furthermore, information technology is key to a firm’s competitiveness — organizations that are unable to adapt to the rapid pace of technological change will not survive in the marketplace of the future.

The workplace has changed significantly over the last half-century due to information technologies, mainly due to automation of existing processes. Accounting systems are a necessity, while lean and six sigma are driving improvement.

What will be the cost of such change and what can be done to prepare for it? Nobody can predict the future, but there is one major trend developing that will significantly affect the day-to-day operation of business tomorrow: the shift from a mechanistic view to an information orientation. This change permeates any organization, changing the responsibilities of management, the social system the organization is used to, and the skills needed.

Source: Boundless. “The State of Technology.” Boundless Business. Boundless, 08 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/the-business-environment-23/the-state-of-technology-136-962/

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.

Work at stimulating buying by ensuring that we put forward information that is relevant to the target market

Create engaging, powerful and fun marketing experiences

Deliver brand messages effectively by engaging media, specific to the target market.

Ignite passion for our client’s brand, product and event

Ideas generation and execution

We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers

Engineer experiences that have been said to attract life-long loyalty to a client’s brand

The post Atl Awareness Assistance in mumbai appeared first on Brand Activation and Brand Promotions.

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