Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Mall & Market Activities Competitions in pune

Mall & Market Activities Competitions in pune

Providing valuable lead magnets as part of your inbound marketing activities can maximize the number of targeted leads you get for your offer by providing an incentive for them to sign up. But how many sign up forms have you seen that simply ask you to “sign up” to receive their email updates?   Mall & Market Activities Competitions in pune Unless this business is known to regularly offer awesome content, it’s rare today that anyone will part with their email address without something in return. Enter the Lead Magnet The goal of inbound marketing is to attract your ideal client to your website through varying types of valuable content. When people get to your website via your inbound marketing efforts, they are most likely looking for something to help them solve a problem, entertain them or educate them further. If your lead magnet satisfies one of these goals and your visitor can get it without a lot of strings attached, they will opt-in to your email list and give you permission to send them more useful content. Without a compelling and relevant lead magnet, your audience will think “great – let me add my email to one more list so I can get bombarded with more email!” Offering that valuable resource when they opt-in to your list will help your email campaigns or blog posts be more visible in the overload of email promotions. What are Lead Magnets? A lead magnet, sometimes referred to as an “irresistible bribe”, provides something of value to a prospect in exchange for their contact information. In most cases, you only need their email address, but for higher end offers, you may also ask for other information. The type of lead magnet that you should create will depend on your goals, your target audience and your product or service. What works for one business may not work for another. However, the good news is that lead magnets don’t need to be long, complex or take weeks to create. The best converting lead magnets offer a solution to a specific problem your target audience is having quickly and that they can implement now. The more you understand your market, the more likely you will create a lead magnet that gets their attention and turns them into a lead. 10 Highly Effective Lead Magnet Ideas Templates People are always looking for tools to get faster results. If you have a tool that makes a process in your business more effective, turn it into a template that will be valuable to those you want to attract. Examples of useful templates: Marketing plan Email newsletters Sales letters Infographics (check out the free PowerPoint templates from Hubspot) Presentation design Turn your best work into a free template. Surveys, Quizzes, Assessments People like to take quizzes, provide their opinions or assess something to see how they fair against others. If you: Are a health coach, offer a health quiz Want to attract small business owners, provide a business self-assessment Want input on your next product or service, create a survey that asks people to provide their input or opinion. (I am currently running a survey on my website for small business owners. Feel free to provide your opinion!) In all cases, you are very likely to attract your target audience and not only get them to sign up for your email list, but also provide you with valuable information that can help you understand their needs more precisely. Checklists Checklists give people the “how to” information and eliminate guesswork. The best checklists are process oriented, helping people implement something faster, better or cheaper. Some ideas for checklists: Itemized steps for implementing some process – blog post, launching a website, developing a webinar, planting a vegetable garden List of materials you need to complete a home project Items to take with you on a trip Swipe file A swipe file is a collection of your best-performing and proven work that can help people be more productive. It can include: Sales copy Landing pages Emails Email subject lines Blog posts Calls to action Calls to action Social media campaigns Code snippets We all have times where we’re stuck for creative ideas, staring at a blank screen and wondering what you can say or do that will hold the attention of your reader. By offering a swipe file of your best work that people can take and build upon, you can help people save time, get more leads, sell more product and look more professional. Webinars and Video Training People like free training and webinars are one of the best ways to generate new leads that turn into customers. Hosting a live webinar or offering a free video mini-course can position your business as an expert in a particular area and entice people that are interested in this topic on your email list. These lead magnets are usually the precursor to an offer, such as a masterclass, private membership community or some other type of training that people will be more likely to want once they have seen your free videos. However, webinar replays can continue to convert visitors into leads as well. Free trials The software industry uses free trials to attract potential buyers. For software that is hosted as a service (SaaS), free trials allow you to test the product before investing. Some companies get creative with free trials without providing a credit card. Some provide a 30 day free trial for the full product. And others provide a free version of the product that is either limited in the number of users, number of devices or features to allow you to use it for as long as you need. In all cases, this type of lead magnet gives your visitor hands on experience and allows you to get more information on the interested party. Cheat sheet A cheat sheet offers a quick reference to something you don’t really want to have to remember but need to reference it quickly. Some useful cheat sheets are: A collection of the best tools you need to get a job done The dimensions of all the varying social media images Web development cheat sheets (HTML, CSS) White paper, report or case study White papers or case studies can be effective lead magnets if their content provides insights into an industry or results obtained through the application of a product or service. These types of lead magnets are normally more useful for high end products or services where companies need to help justify purchases. However, if you have useful data that business owners may want to know before engaging with your company, these types of reports can help move them through the sales cycle. Free consultation Free consultations, strategy sessions or coaching calls are a way to have a direct conversation with someone who is interested in your services. By making these calls short and identifying what you plan to accomplish on the call, both parties can gain value from the conversation. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Professional Promotional Staffing We have a database of over 500 of the finest promoters that are carefully selected to suit your brand activation needs. Our detailed recruitment and promoter screening process ensure that only the best join our team. On-site management & in-depth training is what leads to our success. Campaign Concept & Design We offer our clients full brand strategy and creative solutions. From promotional campaign concept development right through to production and implementation. Expert Implementation & Event Management The 9 Yard operations team applies a hand on approach to all our Campaigns and Events. Our attention to detail and exceptional service is what sets us apart. Campaign Production & Sourcing Sourcing and production of all promotional collateral from promotional gifting to clothing & POS. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail TLC Marketing explains importance of relationship marketing Our rewards Our thinking TLC Marketing explains importance of relationship marketing Building real value in brands today requires a new approach to marketing and the goal of building long-term relationships with customers. TLC USA CEO Mike Scalera sat down with industry expert and CEO of Loyalty 360 Mark Johnson to talk ‘Relationship Marketing’ and TLC’s unique approach to promotions. The segment, hosted by Donald Trump Jnr explores the importance of connecting with customers on an emotional level and how this approach is leading the way in increasing sales and creating brand advocacy, loyalty & retention for TLC’s clients.  Read more > Waitrose’s latest loyalty initiative allows shoppers to pick their own offers Our thinking Waitrose unveil “game-changing” personalised loyalty scheme ‘Pick your own’ Waitrose has unveiled a “game-changing” personalised loyalty marketing initiative as part of the latest move in the supermarket price war. So called ‘Pick your own,’ the programme allows customers to pick their own 10 products that they would consistently like to receive a 20% discount on.   Not only does it tap into the ever popular personalization trend, answering the common complaint that supermarkets only provide deals and offers that suit them, it also creates a discount that is clear and transparent. Read more > TLC Marketing ranks in top 200 HSBC Sunday Times International league Our work Press release TLC Marketing ranks in top 200 HSBC Sunday Times International league TLC Marketing Worldwide has secured a place in the sixth annual Sunday Times HSBC International Track 200 – ranked at No. 177. TLC Marketing Worldwide, based in Marylebone, made the acclaimed list, which ranks the UK’s mid-market private companies with the fastest growing international sales over the last two years.  It features a diverse range of companies, such as cheesemaker Wensleydale Dairy Products, travel search engine Skyscanner, architect Zaha Hadid, Oscar-winning visual effects studio Framestore, and Cath Kidston, the homeware and fashion retailer. Read more > Elastoplast helps to cover the cost of Summer fun with exclusive Superdrug on-pack campaign…(as well as the bumps and grazes that come with it) Our rewards Our work Press release Elastoplast helps to cover the cost of Summer fun with exclusive Superdrug on-pack campaign TLC Marketing UK has helped Elastoplast launch its first exclusive ‘family days out’ Summer promotional campaign with Superdrug. Elastoplast, part of the Beiersdorf umbrella, are offering Superdrug Beauty Card customers the chance to claim a 2 for 1 days out voucher when they purchase a participating Elastoplast pack from a UK Superdrug store or online. Customers will be able to take advantage of 2 for 1 entry to a range of over 300 visitor attractions across the UK including adventure centres, soft play, walks and tours, museums, zoos, cultural attractions, gardens and many more. Read more > activate marketing how to door to door sales cheap promotional products Marketing Training Laser Show Organisers advertising activation promotional cups event management courses event promotion jobs brand market    

…………………………………………………………………………………………………………………………………………………………………………….
mall-market-activities-competitions-in-pune
Direct Response event
Field Marketing

brand your car
branding and promotion companies
brand development manager

The post BTL Promotions company in pune appeared first on Brand Activation and Brand Promotions.

Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

Changing Times for Agencies: Challenge or Opportunity?

Posted in All About Brands, Social Media, Traditional Advertising

What does Google, Apple, Facebook have in common? They are amongst top 10 brands of the world. Yes, they are. But, what’s more interesting about these brands is that they have become top brands without spending anything/legible on advertising. Everyone has heard about Groupon, fastest growing company to touch a billion dollar mark ever in this history.

I recently read about Groupon’s approach towards Marketing. I am quoting it for discussion sakes: “Groupon’s approach reflects a bit of the transformation of markets and the way in which advertising agencies have to respond. Because the marketing appeal is built into Groupon’s product, it doesn’t have much need for what Madison Avenue specializes in: the creation of brand images and strategy, and distribution of them through paid media”.  Brands are not built only through Advertising. Groupon has certainly proved it.

HP, in the US, is piloting an activity where they are directly working with media owner skipping the agency altogether. Google stayed away from advertising for a long time.

Let’s look at another example. Suppose you get a brief from your client. You have exactly a week’s time to get back with your ideas. How many ideas you will get back to client with? Two, Three, Four or Five at the max(rarity). Imagine a client getting 50 different ideas to choose from. If you happen to work in an agency, you would be shocked to hear this. But, now think as a client. Would you not be happy to get 50 ideas from your agency? Hell yeah. That’s what ideabounty.com does. Clients post their briefs on their site and they get back to client with various ideas. Ideabounty works on the concept of crowdsourcing. They solve Business Problems for their clients. Client can pick and choose the idea they like and pay them far lesser than they would pay their agencies. Brands are taking more and more ownership now.

Agencies need to take notice and think as to why brands are doing that. Is it that brands think agency is not adding as much value as expected from them? Is your agency offering TVC for every business solution? Is it that agencies lack the expertise in handling new media? Is it that agencies are still stuck with old forms of media? All of these could be reasons. So, whether it is a media agency or a creative agency, it’s high time to do this introspection.

But, what is driving this change? In my mind, it is the innovative ideas with technological advancements which are responsible for this change. I have put few points on how technology is affecting how brands will communicate with consumers.

1. Media Is Becoming More Portable:  Today, it’s easier to reach out to people. Thanks to iPods’, iPads’, Tabs, Smartphones people are carrying. Technology has made media more addressable too. But, even with reaching out to so many people, it has increasingly become difficult to get people’s attention. The Challenge for Communication fraternity is to be relevant to users instead of blindly following him.
2. Everything Is Searchable: Technology has made consumer more empowered. They have the ability to verify your claims anywhere & anytime. Be honest with what you have to offer.
3. Media Is Becoming Interactive: New media is highly interactive giving marketers the weapon to get consumers to spend more & more time with their communication.
4. Emergence of New Measurement Metrics: Marketers are moving beyond traditional measurement metrics. Digital is making traditional media more measurable. Digital OOH is a great example of how digital can provide more teeth to something so immeasurable. Marketers/Agencies need to move beyond traditional Reach Metrics (Reach, CPT, Freq, GRP) to Engagement Metrics( Buzz Potential, Receptivity, Viralibility etc)
5. Media Usage Will Go More Social: Technology has brought this world closer to each other. All thanks to Social Networking sites. Challenge for brands is to give people something worth sharing.
6. Fragmentation Will Increase: More channels mean more fragmentation. Brands need to ensure that they speak a consistent language across channels and to a precisely targeted user.

Above mentioned points throw a challenge to all communication experts. This scenario also presents a great opportunity to brands to be as closer to their users as it can get. Agencies certainly need to move up the value chain and regain confidence of brands (who see diminishing value add of agencies). It is easier said than done. But it’s not impossible.

…………………………………………………………………………………………………………………………………………………………………………….
Direct Response event,advertising activation,country door,new product launch 2013,,,activation brand,promotional supplies,top event management colleges,event marketing promotion,marketing and promotion plan,

The post Direct Response event And Atl Programs operation in mumbai appeared first on Brand Activation and Brand Promotions.

The post Atl Awareness Plan in mumbai appeared first on Brand Activation and Brand Promotions.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

activation advertising inc

Consumer Research

above the line and below the line advertising

wholesale promotional products

Direct Response event

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

The post event coordinator business in bosari appeared first on Brand Activation and Brand Promotions.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

function coordinator courses

get brand development

activate promo

custom business marketing products

Direct Response event

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

The post event coordinator Services in bosari appeared first on Brand Activation and Brand Promotions.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

promotion model agency

catering employment agency

best btl advertising

below the line direct marketing

Direct Response event

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

The post event based marketing Leadership in bosari appeared first on Brand Activation and Brand Promotions.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

what does a spokesmodel do

top executive recruiters

free online samples by mail

what is above the line promotion

Direct Response event

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

The post event coordinator Activity in Kasba Peth appeared first on Brand Activation and Brand Promotions.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

event organization website

brands and their companies

best brand activation campaigns

branded gift items

Direct Response event

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

The post event coordinator Events in Kasba Peth appeared first on Brand Activation and Brand Promotions.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

creative activation melbourne

catalog selling from home

Direct Response event

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

The post event coordinator Federations in Kasba Peth appeared first on Brand Activation and Brand Promotions.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

corporate and promotional gifts

i need a recruiter

claim your free sample

what is atl mean

om recruiter

Direct Response event

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

The post event based marketing Promoter in Kondhwa appeared first on Brand Activation and Brand Promotions.