Direct Response Marketing Activation Archives - Brand Activation and Brand Promotions

BTL Marketing Companies in pune

dilipfulcrum — Sat, 15 Oct 2016 12:11:02 +0000

About Us

Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.

Mall & Market Activities Professional in pune

About Us Mall & Market Activities Professional in pune WE ARE A SPECIALIST EVENT & EXPERIENTIAL MARKETING AGENCY THAT SPECIALISES IN GETTING BRANDS NOTICED. At Fulcrum we create large scale events, experiences and brand activations and promotions that have budgets starting from R1 million. We specialise in the seamless integration of all available communication means in a creative platform in order to activate consumers which stimulates: Interest Trial Loyalty In Practice We harness the power of a variety of mediums to engage consumers with your brand. Its the touch, taste, hear, smell and feel side of marketing. Our job is to connect your brand with the hearts and minds of consumers. We are dedicated to creating, planning and executing events and productions and experiences that stand out. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services DATA Demographic and geographic filtering Look-a-likes Database Building Data Enrichment Analytics & Insights Product Sales Vouchering & Loyalty Lead Generation Profiled SMS & Email Surveys Field Marketing …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Vicki celebrates two years as our Partnerships and Content Manager Our thinking Press release Vicki Barnes celebrates two years as partnerships and content manager for TLC Marketing If youve been following our activity youll know TLC love a celebration and thats because we have a lot to celebrate. Today were honouring Vicki Barnes, our UK Partnerships and Content Manager who has been with us now for two years. In her time Vicki has introduced TLC Marketing to many new partners, bringing them on board, and pairing them with some of the UK’s biggest promotions. We sit down with Vicki to find out what have been her best bits over the past two years. Read more > Martin Covill, eight years and still counting… Our thinking Martin-Covill-eight-years-and-still-counting Martin Covill, Director of Business, is one of the longest reigning members of staff at TLC Marketing and today marks his 8th year at the agency. In his time Martin has seen it all. From our early beginnings at a small Baker Street office, to where we are now with three floors and offices spanning all over the world. So what have been the best bits for Martin at TLC? Whats your favourite thing about working for TLC Marketing? After 8 years, I cant say just one thing Read more > TLC Marketing, the first London agency to win a Queens Award for Enterprise in International Trade Our work Press release TLC Marketing win a Queen’s Award for Enterprise in International Trade Today, 21st April 2016, marks a special day in TLC Marketings history. Alongside the Queens actual 90th Birthday, we become the first London marketing agency to win a Queens Award for Enterprise in International Trade. The Queens Award for Enterprise is the most prestigious award a business can receive in the UK, with winners being invited by Her Majesty to Buckingham Palace for a formal presentation on 14th July. TLC Marketing is the world-leading provider in loyalty, incentive and reward campaigns. We offer end-to-end management of the entire reward campaign, from creative concept, planning and execution to engagement analytics and customer service. Over the years the worlds best-known brands have been able to reward their customers with incentives that represent extraordinary value, for a fraction of their actual cost; thanks to our global buying power. In each market, TLC has a determined team dedicated to nurturing existing partners and recruiting new ones to meet our consistent campaign demand. Read more > Continental and Bupa finalists in the IPM Awards 2016 Our work Press release Continental and Bupa IPM Awards 2016 finalists TLC Marketing are proud to announce that both campaigns entered into the Institute of Promotional Marketing (IPM) Awards have been listed as finalists. Continental Tyres Road Trip and the Bupa Out of the Blue are amongst the two nominated at the prestigious industry awards. The IPM Awards have been hosting awards for 40 years, and recognise creativity and effectiveness in promotional marketing campaigns. The competition is always fierce with top agencies and their clients battling it out for a Bronze, Silver or Gold, and the penultimate Grand Prix; the judges winner of all Gold wins on the night. Read more > Bupa Out of the Blue finalists again in the Insurance Marketing and PR Awards 2016 Our work Press release Bupa Out of the Blue finalists in Insurance Marketing and PR Awards 2016 The Bupa Out of the Blue customer retention campaign just keeps on giving. It has been announced as a finalist in the Insurance Marketing and PR Awards for Niche Marketing Campaign of the year. Bupa wanted to talk to their newly developed customer segment groups and really get to the bottom of why people cancel their policy and how they could encourage them to stay. So TLC were set with the challenge to reduce customer lapse rates. Bupa wanted to be recognised as the ultimate health partner, both physically and mentally, so a blanket reward or cash incentive wasn’t going to fulfil that objective. With our global buying power TLC worked closely with Bupa to find a range of suitable health and wellbeing partners for a fraction of their perceived value. The rewards were then creatively packaged up as a direct mail and a genuine thank you, surprising and delighting their customers and giving them a reason to stay. Read more > Bupa and TLC take home the CIM Customer Retention Award 2016 Our work Press release Bupa and TLC win CIM Customer Retention Award Last night, 14th April 2016 TLC Marketing alongside Bupa became winners at The Chartered Institute of Marketing, Marketing Excellence Awards. Taking home the award for Integrated Marketing Communications: Customer Retention for the Out of the Blue campaign. Out of the Blue won this award not only because it made a step change in how Bupa approached retention, but because it also provided a new creative and digital benchmark for the way Bupa engaged with its customers. All of this was achieved against a backdrop of challenging market conditions. Read more > Read more > Couple get their cat stuffed as part of their pet insurance plan Our rewards Our work Free taxidermy with your pet insurance policy Harold and Joyce Grenville from Worthing enjoyed free taxidermy when their pet cat, Tabby passed away. The freebie was part of an incentive campaign run by a leading insurance company to encourage customers to choose their policy over competitor brands. marketing activation print hangers sales promotion items In-Shop Activation Entertainment Event Organisers marketing promotion custom promotional items event management promotion jobs marketing branding

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Direct Response Marketing Activation And Atl Programs Supplier in pune

dilipfulcrum — Sat, 20 Aug 2016 13:35:14 +0000

Brand Activation Company is a Pune based agency with its main offices located in Mumbai.
We Do In-store activations, ,Out-store activations ,Shopping malls & Strip Malls, ,Wholesales & Bottom end retail,University Campuses & Colleges,Hot spots activations,Activations,Brand Activation,Btl Activation,Atl Activation,Brand Promotions,Promotions, ,Mystery Shop programs,,Trade Marketing ,Promotional Marketing
Staffing support for Contract Staffing,Temporary Staffing,Sales Team,Marketing Team,Telemarketing Team,Fieldwork Team,Data Collection Team,Mystery shoppers,Promotional branding Team,Brand Ambassadors,Hostess Staff,Exhibition Staff,Hospitality Staff,In-store Sampling,Leaflet & Product Delivery,Brand ambassadors,Event photographers,Promoters,Activation managers,Hostesses/Hosts,Front of house staff,Registration staff,Promotional models,Bartenders,Waiters,Models,Extras worker,Hospitality Staff
We create memorable , dynamic brand experience anywhere in Maharashtra a customer engages your Brand thereby securing brand affinity, loyalty as well as increase of sales. Our events based marketing strategies are well thought out and executed to create positive impact on the buying habits of the customer.
We implement a proven model for evaluating experiential programs: using a set of qualitative and quantitative techniques to identify the level of business opportunity created the impact on the brand affinity, relationship impact and the quality of experience.

Work at setting your brand apart in your customers minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our clients brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a clients brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Case Method

The case method is a teaching approach that presents the students with a case and puts them in the role of a decision maker facing a problem (Hammond 1976). The case method overlaps with the case study method, but the two are not identical. “Case studies recount real life business or management situations that present business executives with a dilemma or uncertain outcome. The case describes the scenario in the context of the events, people and factors that influence it and enables students to identify closely with those involved. ” European Case Clearing House, Case studies.

Source: Boundless. Business Cases and Examples. Boundless Business. Boundless, 08 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/learning-business-topics-26/business-cases-and-examples-148-7858/

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event coordinator business in Shivaji Nagar

dilipfulcrum — Wed, 10 Aug 2016 22:34:26 +0000