Direct Response Marketing Activities Archives - Brand Activation and Brand Promotions

BTL Marketing consultant in pune

dilipfulcrum — Sat, 15 Oct 2016 12:11:02 +0000

About Us

Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.

Mall & Market Activities Solutions in pune

What We Do Mall & Market Activities Solutions in pune Brand promotion is a strategy that is commonly used in marketing in order to increase customer loyalty, awareness of products, and sales. Instead of focusing on a specific product or products, we instead focus on the promotion of your brand or product. This strategy has been proven to be very effective in marketing, and many companies currently employ it on an ongoing basis. Bring your brand to life through a great promotion, so if you are looking for an exciting way to get your brand noticed and are tired of traditional avenues, let us custom-design an impactful and relevant high-end promotion for your brand. Brand Promotions Brand promotion is a strategy that is commonly used in marketing in order to increase customer loyalty, awareness of products, and sales. Instead of focusing on a specific product or products, we instead focus on the promotion of your brand or product. This strategy has been proven to be very effective in marketing, and many companies currently employ it on an ongoing basis. Bring your brand to life through a great promotion, so if you are looking for an exciting way to get your brand noticed and are tired of traditional avenues, let us custom-design an impactful and relevant high-end promotion for your brand. Brand activation is a tool used to engage consumers in a fun, exciting way. Let us do something extraordinary with your brand. We will create an original concept and execute it according to your needs and expected return on investment. Brand activations can happen on the road, in shopping malls, exhibitions, places of work and in recreational and public spaces. Brand activation or brand engagement focuses on building a longer term emotional connection between the brand and the customer. While traditional advertising (radio, print, television) verbally and visually communicates the brand and product benefits, experiential marketing tries to immerse the consumers within the product by engaging as many other human senses as possible. In this way, experiential marketing can encompass a variety of other marketing strategies from individual sampling to large-scale guerrilla marketing. In the end, the goal of experiential marketing is to form a memorable and emotional connection between the consumer and the brand so that it may generate customer loyalty and influence purchase decision. Brand Activation Tools Brand activation is a tool used to engage consumers in a fun, exciting way. Let us do something extraordinary with your brand. We will create an original concept and execute it according to your needs and expected return on investment. Brand activations can happen on the road, in shopping malls, exhibitions, places of work and in recreational and public spaces. Brand activation or brand engagement focuses on building a longer term emotional connection between the brand and the customer. While traditional advertising (radio, print, television) verbally and visually communicates the brand and product benefits, experiential marketing tries to immerse the consumers within the product by engaging as many other human senses as possible. In this way, experiential marketing can encompass a variety of other marketing strategies from individual sampling to large-scale guerrilla marketing. In the end, the goal of experiential marketing is to form a memorable and emotional connection between the consumer and the brand so that it may generate customer loyalty and influence purchase decision. Events are a great way to reach a selected audience whether they are existing or potential clients. They are effective way of engaging audiences away from the hustle and bustle of their work environment and making them more receptive to your messaging. We believe in creating events with long lasting effects through digital interaction and unique exciting concepts. We offer full service design and implementation of all events and if youre going to do it, lets do it properly. We assist you with events, launches, sporting and music events, year-end functions, challenging company incentives and conferences, extreme adventure trips and corporate challenges. Event Design & Management Events are a great way to reach a selected audience whether they are existing or potential clients. They are effective way of engaging audiences away from the hustle and bustle of their work environment and making them more receptive to your messaging. We believe in creating events with long lasting effects through digital interaction and unique exciting concepts. We offer full service design and implementation of all events and if youre going to do it, lets do it properly. We assist you with events, launches, sporting and music events, year-end functions, challenging company incentives and conferences, extreme adventure trips and corporate challenges. Are you looking at creating an event, launch or activation that makes all other events seem insignificant? Then you have come to the right place. At Fulcrum we create memorable and unique events. We have out of the box and out of this world ideas to make your event the one on peoples minds (and their social spaces) for years to come! Creative, exciting, innovative, exhilarating, ingenious are just a few of the words that are synonymous with Fulcrum! Let us unleash Awesomeness on your event and brand. Customised Events & Partnerships Are you looking at creating an event, launch or activation that makes all other events seem insignificant? Then you have come to the right place. At Fulcrum we create memorable and unique events. We have out of the box and out of this world ideas to make your event the one on peoples minds (and their social spaces) for years to come! Creative, exciting, innovative, exhilarating, ingenious are just a few of the words that are synonymous with Fulcrum! Let us unleash Awesomeness on your event and brand. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Capabilities Advertising Brand Identity Crisis & Issues Management Creative Design Customer Analytics Cause Related Marketing Digital Media & Search Marketing Direct Marketing Digital Production CRM Digital Marketing Experiential Marketing Healthcare Advertising Internal/Employee Communications Loyalty Marketing Media Relations Mobile Marketing Public Affairs Promotional Marketing Public Relations Retail Design Relationship Marketing Shopper Marketing Social Media & Marketing Strategic Planning Sustainability Sales Promotion Sales Acceleration Trade Marketing Viral Marketing …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail The insurance company ran the risqué campaign through global reward agency, TLC Marketing, who have been partnering household brands with their wide ranging network of partners, now including UK taxidermists for over 25 years. Once the campaign went live, within a few hours the promotional website crashed under the weight of pet owners with a desire for their furry friends to live on forever. Read more > TLC raise £163 for Sport Relief Our thinking Press release TLC raise £165 for Sport Relief Friday 18th March saw the TLC Marketing UK get sporty in their pyjamas. Everyone from global heads to senior executives came to work in their pyjamas, dressing gowns and animal onesies all in aid of Sport Relief. Sport Relief is a charity event which comes around every other year, from the same organisers as Comic Relief. For a three day period, and in association with sponsors and celebrities, the world of sport and entertainment come together to raise money for vulnerable people both the UK and across the globe. Read more > TLC Marketing up for Promotional Marketing Agency of the Year and Best Agency for Creativity and Innovation Our work Press release TLC Finalist for Promotional Agency of the Year and Best Agency for Creativity and Innovation We are thrilled to announce TLC Marketing is a finalist in two categories for the Recommended Agency Register Awards 2016. Up for Promotional Agency of the Year and Best Agency for Creativity and Innovation, is a true testament to the hard work and dedication put in by every member of staff at our London HQ. The RAR Awards are best known for being totally dependent on client ratings and reviews so it is such a great achievement to be shortlisted as a finalist. An RAR Award is one of highest endorsements an agency can get, and from the people that matter the most, our clients. We would like to thank each and every one of our clients and partners who took time out of their busy schedules to leave us a rating and review for the services weve provided. Read more > RAR Top 100 Agencies reveal TLC Marketing at number 19 Our work Press release TLC Marketing in at #19 for the RAR Top 100 The Recommended Agency Register (RAR) is the only independent platform for brands to search and make selections for the marketing services they need. The Top 100 is an annual ranking of the agencies who have the most successful finance reports, and TLC Marketing UK have come in at number 19. Extensive research and in-depth analysis reinforces this report on the UK agency landscape. Hundreds of agencies submit information on their financial performance to allow the RAR to bring this report together. Key measures are put in place to identify the agencies who are achieving high rates of profit and growth in an efficient way. The Top 100 includes agencies from the entire spectrum; from advertising and media to design, digital, PR, publishing and events. To be included in the Top 100 each agency, must pass the RAR recommendation process, which is based solely on client feedback. Read more > How can your brand capitalise on the biggest summer events? Our rewards Our thinking Our work How can your brand capitalise on the UK’s summer events? The UK Summer is renowned for being too hot, too cold and too wet, but it is also known for being damn right awesome! Here are just some of the reasons people will be visiting the UK this summer. Royal Ascot Visitors: 300,000 across the five days and is the most valuable race day in Britain. Why not offer your guests a free bet or beauty treatment for the ladies to get them race day ready? Have a look at just some of the rewards we offer here. Read more > How can your brand capitalise on the biggest spring events? Our rewards Our thinking Our work How can your brand capitalise on the UK’s spring events Spring time: the days get brighter, our winter shackles begin to shed and there are suddenly people are feeling a little happier about life in general; and why wouldn’t they. Look at what events the UK has to offer this spring. April The London Marathon Visitors: 38,000 runners, of which 4,535 participate from overseas with an average of 75,000 spectators lining the streets. In 2010 an estimated £27m was pumped into hotel bookings, food and drink by spectators alone. Dont miss out on the action. Read how we helped EE capitalise on our nation’s love of fitness by rewarding their customers with a free Fitbit. Read more > brand activation marketing printed hangers marketing mix In-shop Activities Exhibition and Trade Fair Organisers b2b marketing agency promotional bags event management courses in delhi event promotion marketing and branding

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Direct Response Marketing Activities And Atl Programs Supplier in mumbai

dilipfulcrum — Sat, 20 Aug 2016 13:35:14 +0000

Brand Activation Company is a Pune based agency with its main offices located in Mumbai.
We Do In-store activations, ,Out-store activations ,Shopping malls & Strip Malls, ,Wholesales & Bottom end retail,University Campuses & Colleges,Hot spots activations,Activations,Brand Activation,Btl Activation,Atl Activation,Brand Promotions,Promotions, ,Mystery Shop programs,,Trade Marketing ,Promotional Marketing
Staffing support for Contract Staffing,Temporary Staffing,Sales Team,Marketing Team,Telemarketing Team,Fieldwork Team,Data Collection Team,Mystery shoppers,Promotional branding Team,Brand Ambassadors,Hostess Staff,Exhibition Staff,Hospitality Staff,In-store Sampling,Leaflet & Product Delivery,Brand ambassadors,Event photographers,Promoters,Activation managers,Hostesses/Hosts,Front of house staff,Registration staff,Promotional models,Bartenders,Waiters,Models,Extras worker,Hospitality Staff
We create memorable , dynamic brand experience anywhere in Maharashtra a customer engages your Brand thereby securing brand affinity, loyalty as well as increase of sales. Our events based marketing strategies are well thought out and executed to create positive impact on the buying habits of the customer.
We implement a proven model for evaluating experiential programs: using a set of qualitative and quantitative techniques to identify the level of business opportunity created the impact on the brand affinity, relationship impact and the quality of experience.

Work at setting your brand apart in your customers minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our clients brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a clients brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Typically, information is presented about a business firm’s products, markets, competition, financial structure, sales volumes, management, employees, and other factors affecting the firm’s success. The length of a business case study can range from two or three pages to 30 pages or more.

Business schools often obtain case studies published by the Harvard Business School, INSEAD, the Ross School of Business at the University of Michigan, the Richard Ivey School of Business at the University of Western Ontario, the Darden School at the University of Virginia, IESE, other academic institutions, or case clearing houses (such as European Case Clearing House). Harvard’s most popular case studies include Lincoln Electric Co. and Google, Inc.

Students are expected to scrutinize the case study and prepare to discuss strategies and tactics that the firm should employ in the future. Three different methods have been used in business case teaching:

Prepared case-specific questions to be answered by the student. This is used with short cases intended for undergraduate students. The underlying concept is that such students need specific guidance to be able to analyze case studies.
Problem-solving analysis. This method, initiated by the Harvard Business School is by far the most widely used method in MBA and executive development programs. The underlying concept is that with enough practice (that is, hundreds of case analyses) students develop intuitive skills for analyzing and resolving complex business situations. Successful implementation of this method depends heavily on the skills of the discussion leader.
A generally applicable strategic planning approach. This third method does not require students to analyze hundreds of cases. A strategic planning model is provided, and students are instructed to apply the steps of the model to between six and twelve cases during a semester. This is sufficient to develop their ability to analyze a complex situation, generate a variety of possible strategies, and select the best ones. In effect, students learn a generally applicable approach to analyzing cases studies and real situations. This approach does not make any extraordinary demands on the artistic and dramatic talents of the teacher. Consequently, most professors are capable of supervising application of this method.

Source: Boundless. Business Cases and Examples. Boundless Business. Boundless, 08 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/learning-business-topics-26/business-cases-and-examples-148-7858/

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event coordinator business in Koregaon Park

dilipfulcrum — Wed, 10 Aug 2016 22:34:26 +0000