Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Mall & Market Activities Agent in pune

Mall & Market Activities Agent in pune

Values   Mall & Market Activities Agent in pune In this age of rapid technological advancement and modernisation, old-school values remain the cornerstones of our business ethics: Innovation What’s new today is old tomorrow. As industry leaders we strive to constantly come up with new methods, ideas and products to service the media industry and consumers’ insatiable desire for solutions that stand out from the clutter. Integrity We believe respect goes a long way. The consumer is not a guinea pig for irresponsible messages and brand owners deserve effective and measurable ‘bang for their buck’. As hardware and software evolves, media consumption habits change and we’re committed to never disappoint or lag behind. We strive to always operate according to honourable business practice and employing staff for who trustworthiness is as important as it is to us. Partnership We’ve seen the impressive results that flow from a pursuit of common interests. Most brands have firm ideas about what they need to achieve over time. We entrench ourselves in the detail to achieve these with you and then tap into the vast experience of our staff complement to create avenues to success. And sustainable ones, not mere bursts. Accountability The overwhelming availability of data is a mixed blessing in this digital age. In our world, however, analytics and measurability have brought with it dependable and invaluable assessments of the work we do – what worked exceptionally well, and also what unexpectedly failed, despite our best intentions. Adaptation to change plays a key role in accountability. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Professional Promotional Staffing We have a database of over 500 of the finest promoters that are carefully selected to suit your brand activation needs. Our detailed recruitment and promoter screening process ensure that only the best join our team. On-site management & in-depth training is what leads to our success. Campaign Concept & Design We offer our clients full brand strategy and creative solutions. From promotional campaign concept development right through to production and implementation. Expert Implementation & Event Management The 9 Yard operations team applies a hand on approach to all our Campaigns and Events. Our attention to detail and exceptional service is what sets us apart. Campaign Production & Sourcing Sourcing and production of all promotional collateral from promotional gifting to clothing & POS. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Swansea City AFC unveil major new sponsorship deal with BETEAST Our work Press release Swansea AFC in their brand new sponsorship deal with Joma and BETEAST Swansea City AFC are pleased to announce their new official front of shirt partnership with betting company BETEAST for the 2016-17 season, in a deal that was sourced and negotiated by TLC Sport.  The club record deal, will see BETEAST replace previous sponsor GWFX on the front of all adult shirts and as well as being the official shirt sponsor, will also become the club’s official Asian betting and gaming partner.  Read more > Pallas Foods pioneers in B2B loyalty Our work Press release Pallas Foods pioneer b2b loyalty in Ireland Since the early 1980s, Pallas Foods has been dedicated to providing the best produce, products and service to their customers. Three decades later, this vision has seen the company pioneer the first loyalty platform of its kind in Ireland, rewarding customers every time they spend.   ‘Relish Rewards’ is a free programme for anyone with a Pallas Foods account. On registering with Relish Rewards, customers will receive 200 points to get them started. They can then start building on this immediately with any purchase online or over the phone. Points have been allocated for each product across fresh, frozen, ambient and non-food products, in addition to their extensive wine and craft beer selection. Read more > How to execute a global b2b communications strategy Our rewards Our thinking Our work Press release TLC Marketing change their worldwide logo to royal blue On the 21st April, TLC Marketing became the first promotional marketing agency to win a Queen’s Award for Enterprise in International Trade. In light of our prestigious and rare award win we changed our worldwide logo to royal blue and devised our first global communications strategy spanning nine international markets, with the aim of increasing inbound opportunities and driving social media engagement. So how did we do? Born out of the UK office, (also home to TLC HQ), a calendar of creative multi-channel activity was devised and shared with the other PR & Marketing Managers across the world. A combination of targeted direct mail, email, social media and press coverage was planned and adapted to suit each market. Read more > What really counts when your customer reaches the purchasing tipping point?  Our thinking Rob Scott, Group Creative Director at TLC Marketing Worldwide As sales targets continue to grow and retention and churn figures are analysed minute by minute, what relevance does creative hold in the buying process? Rob Scott, Group Creative Director will be demonstrating unusual ways a creative strategy can be exploited beyond obvious channels at the Insurance Marketing and PR Conference on 10th June.  The basic fundamentals of marketing have changed in the past decade. There is a stronger need to stand out from the crowd and be noticed. It’s not just about analysing data and targeting your ‘audience segment’. It’s about being human and ‘real’ and not compromising on your brand personality. Read more > Revealed: what’s it like working as a Planning Director? Our thinking Press release Ben Fillery, Planning Director, TLC Marketing UK & Ireland Two years ago, Ben Fillery joined TLC Marketing as a Strategic Planner. Today he celebrates his anniversary as Planning Director of our UK and Ireland business. Ben is not your typical Director, but then TLC is not your typical agency. Our last Christmas party was themed “Trashy Classy”, Ben came into the office as normal, claiming he’d forgotten all about the dress code. As the rest of us were busy sticking TLC tattoos on our neck, Ben slipped away to the bathroom and emerged as a 6ft 8, multi-coloured pimp, strutting in with a cane, platforms and lots of leopard print as if it was perfectly normal. But that’s our Ben. Read more > Senior Designer/Studio Manager – Maternity cover Job opportunities We’re Hiring: Senior Designer/Studio Manager – Maternity cover. Are you ready to join the UK’s Promotional Marketing Agency of the Year and Queen’s Award winner for International Trade 2016? We are looking for a multi-tasking designer/studio manager to fill the shoes of our senior designer who is going on maternity leave. Our ideal candidate will be a cross platform designer able to stylise and communicate in both print and digital media. You will need to manage, design and take small campaigns to artwork. You must have a clear understanding of brands and how they differentiate themselves and will need to show a clear understanding of the TLC business model. Read more > Winners: Promotional Marketing Agency of the Year as voted for by clients Winners: Promotional Marketing Agency of the Year as voted for by clients Our work Press release Promotional Marketing Agency of the year as voted by clients TLC Marketing held the top spot last night in a ranking of the UK’s promotional marketing agencies at the Recommended Agency Register (RAR) Awards 2016. Entry into the awards is based purely on client and partner reviews, proving our agency delivers outstanding results and the highest level of client satisfaction.  The RAR is the only independent platform where clients can leave reviews against the services an agency has provided. TLC Marketing topped the night by taking home the Promotional Marketing Agency of the Year Award in a category of six other agencies. The winners are based purely on how a client has rated them against client services, creativity and innovation, effectiveness, strategic thinking, whether the campaign was delivered on time and on budget and the overall value for money. Read more > product activation marketing door for sale the marketing mix Kiosk Activities Event and Venue Decoration Services global g2 marketing merchandise event management companies in jaipur promotion marketing brand marketing strategy    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

History of Business Cases
When Harvard Business School was founded, the faculty realized that there were no textbooks suitable to a graduate program in business. Their first solution to this problem was to interview leading practitioners of business and to write detailed accounts of what these managers were doing. Of course, the professors could not present these cases as practices to be emulated because there were no criteria available for determining what would succeed and what would not succeed. So the professors instructed their students to read the cases and to come to class prepared to discuss the cases and to offer recommendations for appropriate courses of action. The basic outlines of this method are still present in business school curricula today.
Source: Boundless. “Business Cases and Examples.” Boundless Business. Boundless, 08 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/learning-business-topics-26/business-cases-and-examples-148-7858/

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