Direct Response Marketing event Archives - Brand Activation and Brand Promotions

BTL Promotions agency in pune

dilipfulcrum — Sat, 15 Oct 2016 12:11:14 +0000

About Us

Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.

Mall & Market Activities Best sellers in pune

Practical Inbound Marketing Strategies for Small Businesses Mall & Market Activities Best sellers in pune Many small businesses have realized the effectiveness of inbound marketing in reaching targeted audiences with measurable results. Spending some time and money on building an inbound marketing plan can be the difference between a good year and a great year for your business. Inbound marketing process is based on: Attracting your ideal client by providing relevant, optimized content and distributing it across different online channels. Converting visitors into qualified leads by offering premium content that encourages them to sign up to receive. Nurturing these leads by providing the right information at the right time, shortening the sales process and turning these leads into customers. Delighting your customers with a continuous stream of valuable content to turn them into referral sources. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Our Promotion Companys Offering Sampling Pamphlet Distribution Event & Expo Support Roadshows Launches Pop-Up Shops Flash Mobs …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail How can your brand capitalise on the UK’s biggest events? Our rewards Our thinking Our work How can your brand capitalise on the big uk events 2016 is set to be a great year for the UK. The plethora of events happening across the country will mean thousands of tourists from the UK and abroad will be flocking to our cities to experience the very best in sporting, music and cultural occasions. However with sponsors already in place for the major events, how can your brand still embrace occasion and for just a fraction of the cost? Across the next pages we have listed some of the biggest events in the 2016 calendar and provided some ideas on how you can increased the perceived value of your products and services, without having to slash your prices. Read more > TLC Marketing appoints new Agency Director to its London HQ Press release TLC Marketing UK is thrilled to announce the latest addition to their growing agency, strategic marketing expert, Michelle Stacey. TLC Marketing UK is thrilled to announce the latest addition to their growing agency, strategic marketing expert, Michelle Stacey. Michelle will be taking on the role as Agency Director and joins TLC Marketing UK from The Marketing Store. She will be leading the long term vision for the UK agency working closely with Managing Director John Pearson. An experienced professional, Michelle has over 13 years experience in Sales Promotion, Partnership Marketing, Digital and Brand Activation, working both internationally and in the UK. She has worked across a range of sectors with a variety of clients, but most recently with McDonalds across UK and Europe. Her last position as Senior Account Director for The Marketing Store, saw her take the agency to new levels by leading the UKs largest sales promotion, McDonalds Monopoly. Read more > The Frankies: awarding staff excellence Our thinking Job opportunities The Frankies: awarding staff excellence Every year TLC Marketing hold their internal awards ceremony, The Frankies. In honour of Frank True, the awards are designed to bring together every TLC team from around the world to celebrate staff members who have gone above and beyond in their roles. Every TLC member of staff casts their vote anonymously and the results are tallied up to reveal the winners on the day/night (depending what part of the world we are in). Read more > Millennials: a marketing nightmare or dream come true? Our thinking Five truths about Millennials We break it down into five simple truths thatll change your outlook on the most over-marketed group in history. Not all Millennials are the same From the Hip-ennial to the Millennial Mum, this a group with wide varying aspirations and lifestyle behaviors. It is impossible to connect to them all in the same way, so dont take the one size fits all, and if you do, dont be surprised if your campaign performs below expectations. Read more > Bupa retention campaign shortlisted for a CIM Marketing Excellence Award Our work Press release Bupa customer retention campaign shortlisted for a Chartered Institute of Marketing, Marketing Excellence Award 2016 We are delighted to announce that our client Bupa, has been shortlisted for The CIM (Chartered Institute of Marketing) Marketing Excellence Awards 2016 for their customer retention campaign, Out of the Blue. The CIM (The Chartered Institute of Marketing) Marketing Excellence Awards are an annual event created to highlight, celebrate and promote excellence within the industry. These awards are open to any individual, team or agency from across the marketing industry with a passion for showcasing their successes and the impact of their campaigns. The Awards are open to any organisation within the UK regardless of size, sector or industry. Read more > TLC Marketing UK is one of the best places to work according to Best Companies Press release Job opportunities TLC Marketing gets a 1 star accreditation from Best Companies TLC Marketing are delighted to announce they have been awarded a 1 star accolade from Best Companies, the workplace engagement specialists. The Best Companies Accreditation Standard follows the elite Michelin style star rating system for organisations that demonstrate high levels of employee engagement. Just two points off of a two star outstanding award, TLC Marketing UK was voted as one of the best places to work by staff themselves. Priding themselves in their unique family culture TLCs Group HR Director Emily Evans said, This is a wonderful achievement and one we are very proud of as it represents not only our fabulous UK business but our global HQ too. Priding themselves in their unique family culture TLCs Group HR Director Emily Evans said, This is a wonderful achievement and one we are very proud of as it represents not only our fabulous UK business but our global HQ too. activate marketing services door to door sales products marketing mix distribution Mall & Market Activities Wedding Organisers global g 2 branded items best consultancy event advertising marketing branding strategy

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Direct Response Marketing event And Atl Programs agent in pune

dilipfulcrum — Sat, 20 Aug 2016 13:35:14 +0000

Brand Activation Company is a Pune based agency with its main offices located in Mumbai.
We Do In-store activations, ,Out-store activations ,Shopping malls & Strip Malls, ,Wholesales & Bottom end retail,University Campuses & Colleges,Hot spots activations,Activations,Brand Activation,Btl Activation,Atl Activation,Brand Promotions,Promotions, ,Mystery Shop programs,,Trade Marketing ,Promotional Marketing
Staffing support for Contract Staffing,Temporary Staffing,Sales Team,Marketing Team,Telemarketing Team,Fieldwork Team,Data Collection Team,Mystery shoppers,Promotional branding Team,Brand Ambassadors,Hostess Staff,Exhibition Staff,Hospitality Staff,In-store Sampling,Leaflet & Product Delivery,Brand ambassadors,Event photographers,Promoters,Activation managers,Hostesses/Hosts,Front of house staff,Registration staff,Promotional models,Bartenders,Waiters,Models,Extras worker,Hospitality Staff
We create memorable , dynamic brand experience anywhere in Maharashtra a customer engages your Brand thereby securing brand affinity, loyalty as well as increase of sales. Our events based marketing strategies are well thought out and executed to create positive impact on the buying habits of the customer.
We implement a proven model for evaluating experiential programs: using a set of qualitative and quantitative techniques to identify the level of business opportunity created the impact on the brand affinity, relationship impact and the quality of experience.

Work at setting your brand apart in your customers minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our clients brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a clients brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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3 Key Considerations You Need To Mind While Developing Social Campaigns

Posted in Social Media

Having executed a lot of campaigns in social space, there seems to be a few common points which do not get due consideration from brands. Here are 3 such things, which if get due consideration, can really change the way social campaigns are assessed:

1. Tactical Campaigns Versus Strategic Campaigns: Are you running a tactical campaign like discount promo or buy early etc. The primary objectives are either to drive immediate sales or to acquire brand fans in the hope that they would buy in future. Strategically used Social media campaigns propagate an idea designed to enhance the appeal and reputation of a brand. This gives rise to the second point of evaluation period.
2. Length of campaigns & evaluation: Generally, there is a distinction in the evaluation timeframe of tactical campaigns (short duration) and strategic campaigns (long duration). Social media campaigns tend be measured over a period of 0-3 maximum duration. It may be sufficient period if your objective it to reach out to maximum universe assuming you have spent sufficiently. But if the campaign objective is loyalty or changing attitudes/behaviors, it may not be a good duration. Also, tactical promotions may make your brand more price elastic whereas strategic approach may help you make your brand less vulnerable to price elasticity.
3. Measurement: Counting Likes, Tweets & Earned Media ROI:
1. Likes: This is the most abused measurement for FB campaigns. There is no harm in acquiring fans/likes as long as you know what they resulting into for your business. If you dont understand this connection, you are wasting companys money.
2. Tweets: Pure no. of tweet number has a little value. Value of a tweet should be looked from various angles like who tweeted, is it positive or negative, how many re-tweets, how many replies, how many people is it reaching out to etc.
3. Earned Impression(ROI): This is what I call feel good metrics which has little relevance. Millions of exposures in social and putting a dollar value of them is something which needs to be put in some context to make any sense out of it. What are these millions impressions resulting into? Are they driving more action on your site/page?

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event coordinator business in Baramati

dilipfulcrum — Wed, 10 Aug 2016 22:34:26 +0000